Ep #287: Social Media: The Future of Your Business

The Design You Podcast Tobi Fairley | Social Media: The Future of Your Business

Last week, we discussed the heavy topic of the economy, how it’s changing the design industry, and what that means for your business. In this episode, I want to open your eyes to the opportunity that exists during challenging economic times, starting with dissecting why social media is crucial for the future of your business.

I started my consulting business during the ’08 recession, and there are tons of examples out there of businesses taking off during economic downturns. So, how can you leverage the power of social media to secure the future of your business, even with the bleak economic outlook we’re experiencing? Listen in to find out.

Tune in this week to discover why you can’t afford to sleep on social media, especially video content. I’m discussing why capitalizing on the reach of social media doesn’t need to cost a fortune, how the profile of the luxury consumer has changed in recent years, and I’m giving you some practical tips for staying relevant and successful way into the future.


Prepare to elevate your social media presence and supercharge your interior design business with our dynamic live 3-part training: ‘Show Up on Social Media Like a Pro!’ Join us as we guide you through the strategies and tactics to shine on social media platforms. Say goodbye to uncertainty and hello to confidence as you learn to engage, inspire, and connect with your audience like never before. Don’t miss this golden opportunity to level up your social media game and take your design business to the next level. Secure your spot now and get ready to make a lasting impact in the digital world!

What You'll Learn From This Episode

  • Why social media and authentic content creation is the future of your business.
  • How AI has impacted the landscape of social media content.
  • The negative thoughts that prevent too many entrepreneurs from tapping into the power of social media.
  • How video in particular needs to be a key part of any future marketing strategy.
  • Why compelling content doesn’t need to be perfect to be highly engaging.
  • The changes we’re seeing in the luxury consumer of the present and the future.
  • How user-generated content (UGC) will create trust with the new generation of luxury clients.
  • The shift you need to make to start leveraging social media and securing the future of your business.

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Hi! I'm Tobi

I help creative women (and a few really progressive dudes) design profit-generating, soul-fulfilling businesses that let them own their schedule, upgrade their life and feel more alive than ever!

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