Ep #182: Using Publicity to Level Up Your Business with Lynya Floyd

The Design You Podcast with Tobi Fairley | Using Publicity to Level Up Your Business with Lynya Floyd

Have you ever wondered how to get publicity for your business but aren’t sure where to start? Getting your message into the media is free publicity for your business and can be invaluable. If you want to show up more, or if you dream of being published, on stage, or on television, you’ll get a lot out of today’s episode.

Today I’m joined by the amazing Lynya Floyd. She is the senior media coach for Selena Soo’s Impacting Millions program where she works with entrepreneurs, coaches, and experts who want to elevate their status using the power of the media. She has nearly two decades of experience working in the media as an editor at top-tier magazines like Glamour, Essence, and Family Circle and as a freelance writer, her articles have appeared in many national publications. She joins me this week to share how she helps clients put a megaphone to their message and use the media to their advantage.

Tune in this week to hear how to use publicity to get your message out there, elevate your brand, and be seen as a thought leader in your industry. Lynya shares the most common mistakes entrepreneurs make when pitching to the media, how to match your publicity with your messaging and some tips for getting starting working with the media.

If you want help creating a business with thriving revenue streams so that you can design the life you really want, get on the waitlist for the next round of my Design You Coaching Program. Inside, you’ll get access to a whole new course where I share my complete design system with you. You’ll receive every template, tool, SOP, worksheet, downloadable, video, and more that I have created and used myself, and receive a complete step-by-step for how to run your full-service projects. 

What You'll Learn From This Episode

  • Why most people think they have no control over working with the media and why this isn’t true.
  • How to put a megaphone to your message.
  • What people’s fears really are about getting into the spotlight.
  • How to be seen as a thought leader in your industry.
  • The importance of taking imperfect action.
  • What the publicity period is and how to use it.

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Hi! I'm Tobi

I help creative women (and a few really progressive dudes) design profit-generating, soul-fulfilling businesses that let them own their schedule, upgrade their life and feel more alive than ever!

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