Ep# 315: Let’s Unpack the Influencer Journey

Are you a designer passionate about sharing your thoughts, interests, and expertise with the world? Have you ever considered diving into the realm of influence and content creation? In today’s episode, we delve into the exciting world of being an influencer or a content creator, exploring why this avenue might be worth exploring for you. We will uncover how influencers shape trends, the importance of finding your niche and the common challenges and strategies for overcoming them on the influencer journey. Is it the right path for you? Join me as we explore what makes it tick! 


  • [1:17] Tobi expands content from the last two episodes on being an influencer and content marketing 
  • [1:47] Influencers over the age of 40 are perceived as being more wise, and a discussion of the pitfalls 
  • [4:50] Preparing to tackle the influencer/content marketing space 
  • [6:49] Quality over quantity and engage with brands you would use 
  • [9:43] Staying consistent while being patient and educating yourself in influencer marketing, as in DesignYou 2.0 
  • [16:57] Discussion of additional best practices, familiarize yourself with social media platforms and ethical guidelines 
  • [22:50] Collaborating with brands, negotiations, pricing your worth and understanding analytics  
  • [26:10] Networking with other influencers and understanding legal and contractual agreements and opportunities to sign up for DesignYou 2.0 

Prepare to elevate your social media presence and supercharge your interior design business with our dynamic live 3-part training: ‘Show Up on Social Media Like a Pro!’ Join us as we guide you through the strategies and tactics to shine on social media platforms. Say goodbye to uncertainty and hello to confidence as you learn to engage, inspire, and connect with your audience like never before. Don’t miss this golden opportunity to level up your social media game and take your design business to the next level. Secure your spot now and get ready to make a lasting impact in the digital world!

What You'll Learn From This Episode

  • You are never too old to be an influencer. Always be authentic. Believe in what you are promoting. Engage with your followers through conversation. 
  • High-quality content consistently attracts viewers who are drawn back to your platform when the material you present or discuss deeply connects with them and is executed professionally. 
  • Creating content is critical. You should learn which social media platform you like best and how to create professional content for that platform.  

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Hi! I'm Tobi

I help creative women (and a few really progressive dudes) design profit-generating, soul-fulfilling businesses that let them own their schedule, upgrade their life and feel more alive than ever!

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