Ep #279: How to Sustainably Expand Your Design Business with Tanya Smith-Shiflett

The Design You Podcast Tobi Fairley | How to Sustainably Expand Your Design Business with Tanya Smith-Shiflett

We’re fresh off the back of our four-part series about the potential end of the interior design industry, and I have the perfect interview to complement those episodes. My guest this week is a brilliant saleswoman, an expert in thinking differently while expanding a business, and she has an approach for getting to know her clients that has helped her grow her business into something special.

Tanya Smith-Shiflett believes that the kitchen is the heart of every home. She has been building some amazing showrooms for her kitchen and bath company all over the country and her business has been growing like crazy over the past few years. She’s a mentor to many of us in the design and building industry because she’s always helping people think differently about the business of design and construction.

Tune in this week to discover how getting to know your clients on a deeper level helps you provide unparalleled design services. Tanya is sharing how to question your clients so you can design something they truly love, how to work within their budget, the principles that have helped her grow and scale her design business, and how to use the economic downturn we’re experiencing as an opportunity to plan for the future.


Discover a new path to success in the Interior Design Industry with our live 3-part training: How To Create Additional Revenue Streams. Join us as we teach you the strategies to launch innovative income streams, freeing you from the limitations of traditional design services. Don’t miss this opportunity to revolutionize your business and thrive in today’s competitive landscape. Grab the Training Series now to prepare your business for today & beyond!

What You'll Learn From This Episode

  • Why Tanya decided to leave her corporate career and start her kitchen and bath business.
  • How Unique Kitchens and Baths started growing quicker than Tanya originally anticipated.
  • The skills Tanya took from her career that helped her successfully launch her business.
  • How to ask the questions that really help you get to know your client.
  • Tanya’s advice for all the creatives out there who hate selling.
  • How a downturn in the economy is affecting consumer behavior in the design industry.
  • 3 avenues for making money that everybody growing a design business needs to know.

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Hi! I'm Tobi

I help creative women (and a few really progressive dudes) design profit-generating, soul-fulfilling businesses that let them own their schedule, upgrade their life and feel more alive than ever!

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