Ep #278: E-commerce, Retail, and Fairley Fancy: Is This Really the End of Interior Design This Time? (Part 4)

If you’ve been wanting to hear about my new venture with my daughter, you’re in luck because today’s episode is all about Fairley Fancy and e-commerce in general. This is a vital part of the conversation about the future of the interior design industry and I can’t wait to share it all with you.

Everything that’s worth doing is way bigger and more difficult than we anticipate. This is definitely true with Fairley Fancy. However, what we’ve created was totally worth it. So, if you’ve been thinking about moving toward e-commerce in your business, today’s episode is going to discuss everything you need to know before you dive in.

Tune in this week to discover how Fairley Fancy went from an idea to a reality. I’m discussing all things e-commerce, how we incorporated a brick-and-mortar store, and all of the challenges we faced and overcame on this journey, so you know what this process requires from you.


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What You'll Learn From This Episode

  • How the fire was lit under me and Fairley Fancy came to fruition.
  • The ways that e-commerce has changed over the past decade.
  • How to be unique in the e-commerce space.
  • Why we decided to have a brick-and-mortar store alongside the e-commerce shop.
  • How customers are discovering Fairley Fancy through social media.
  • The hardest part of starting Fairley Fancy.
  • How much time and money has gone into building Fairley Fancy.
  • What you need to know if you want to start your own e-commerce business.

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Hi! I'm Tobi

I help creative women (and a few really progressive dudes) design profit-generating, soul-fulfilling businesses that let them own their schedule, upgrade their life and feel more alive than ever!

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