Today, I want to spotlight one of my Mastermind Consulting Group members, Minhnuyet Hardy – a fabulous and high-energy interior designer based in Atlanta! Minhnuyet has been such a great addition to my Mastermind Deluxe group and she has really found a unique niche to call her own, focusing on designing interiors for professional men and bachelors.
She is one of the only designers in her city to focus on that target audience. “[Last year] I started working with my first single male client, a recently divorced man with two young girls,” Minhnuyet says. “He was living in a small hotel room and needed his condo finished quickly and with everything: new furniture, linens and pots and pans and, of course, several TVs. We had a blast and the project turned out very modern and stylish while incorporating all of his technology needs.” Minhnuyet soon found herself working with three other male clients with similar requests. “I realized that working with men was a natural fit for me,” she says. “I really understand their design aesthetic and what they want in their interiors.”
She also has teamed with a smart home technology specialist in Atlanta to help men fit all of their fun gadgets into her inviting and functional design. In addition to finding her perfect niche, Minhnuyet says her greatest triumph so far is her upcoming publicity. She will be published for the first time in Modern Luxury Men’s Book Atlanta’s March 2015 issue. “I couldn’t have asked for a more perfect magazine to feature my work!” she says.
Her biggest challenges, she says, have been pulling together her social media strategy, re-branding, and launching her new website. “I am slowly getting the hang of it, one tweet at a time. It’s fun to see a lot of high-profile men following me on Twitter,” she says. “Another challenge has been the re-branding and the new website. That was almost like having another large project on my books, so I’m glad that we are at the finish line on that chapter of my life.”
Minhnuyet has just launched her new website, which helps focus her marketing efforts toward her niche clientele. “I really want to focus on taking projects that elevate my brand and business model,” she says. “I would also like to hire a junior designer to help with projects. I am most looking forward to getting published. This was my goal this year so I am beyond excited that has come to fruition. If only I had a crystal ball to see what the future holds for me!”
Minhnuyet is married to Joe, an air and space attorney and part-time actor, and together they have two kids, Owen, 13, and Melia, 10, as well as a fur baby, a Doberman named Beatrix. Minhnuyet was born in Bien Hoa, Vietnam,and likes to hang out with her kids and travel in her spare time. “I love to visit restaurants, hotel lobbies and museums,” she says. “It just fascinates me to see different and interesting foods, cultures, art, and interiors.”
While balancing work and personal life has been a challenge for Minhnuyet since going into full-time design, she is working on hiring so she can delegate and assign tasks and have more time to spend with her family. Minhnuyet says that her biggest “a-ha” moment happened when she was traveling home from her first Mastermind session in Dallas, which was about licensing agreements and making partnerships.
“Serendipitously, the gentleman sitting next to me turned out to be the CEO of Republic Tequila. We chatted the entire plane ride back to Atlanta and we have since kept in touch. We are discussing some different ideas of how to work together,” Minhnuyet says. “Had I not attended the session, I would have never even thought about partnering with such a company. Tobi’s classes and coaching have opened my eyes to new ideas and thoughts about my design business. Her coaching is really worth the investment of your time and money, she is truly a very smart and savvy businesswoman.”
Aren’t Minhnuyet’s designs gorgeous? And she really is proof that knowing your niche, and really keeping your focus on it, can propel your business into the stratosphere!