How to Change Your Interior Design Business

Posted by

inbox3

The interior design business is a tough one. It’s a creative business that also requires some serious entrepreneurial skills, and too often those aren’t taught in design school. So many designers tell me that they were blindsided by the business itself, and the need to understand financials, marketing, pricing, negotiation, sales, and so much more.

But here is where I can help – in fact, it’s one of my PASSIONS to help other designers improve their businesses! I have an accounting degree and an MBA, in addition to my interior design degree, and I have years of experience in coaching and teaching other designers how to improve and refine their businesses for maximum success!

My Designer MBA course is the deep-dive business education that has completely transformed design businesses across the country! Taking place March 17-18 in Dallas at the historic Stoneleigh Hotel, this two-day event will give interior designers the tools and confidence they need to professionalize their processes and to sell their services with confidence.

DesignerMBA-300x250-marchWhat separates Designer MBA from any other business course or event is that I am also in the interior design trenches every single day. I know how hard it can be – and I have developed Designer MBA to answer all of the pain points you can have as a designer. I’ll teach you to:

  • Charge what you’re worth
  • Get your financial house in order
  • Attract your ideal client
  • Market your business like a pro

Here’s what a few of our Designer MBA customers have to say about the course:

“Since attending Tobi’s event, I had a 500% increase in profits! What Tobi will spoon-feed you is a roadmap to making money.” Mara Malcolm

“Tobi is so generous with her time and her knowledge. I walked in frightened about the future of my business. I walked out a confident designer! I have the tools to restructure, and I am rebuilding for success.” Alison Johnston

“I would have paid twice as much for the results I have already reaped!” Suzy Watkins

“After returning from Designer MBA, everything has changed in my business for the better. I have been sprinting just to keep up with everything happening. Now my time is not wasted running around, but in meeting new, quality clients and closing the largest contracts ever!” Kim Layne Gonzalez

Let me give YOU the same results! Join me at Designer MBA! Learn more by clicking here.

Stop leaving money on the table, and start feeling empowered!

xo,

Tobi-Signature

 

 

 

 

 

Follow Me on Pinterest

Tobi TV: Wing Chairs That Soar

Posted by

Tobi-TV-logo-600x332

One of my favorite furniture designs ever is the wing chair, or wing-back chair. The chair design is an older one – featuring an upholstered arm chair with “wings” on the back that seem to enclose the person sitting in the chair. Back in the day, that design helped hold heat in for people sitting near a fireplace.

Screen Shot 2015-02-17 at 10.05.46 AM

Today, modern wing chairs are really versatile pieces that transcend a particular style, and they can really make a room look complete. I use them a lot for my clients, in my own home, and I’m even designing one for my collection with CR Laine that will debut in April at the High Point Market.

Let’s take a look at some of my favorite spaces with wing chairs:

I’m already excited to create more designs with wing chairs! Here are some of the best things about wing chairs:

1. Wing chairs can be traditional and stately or modern with fantastic fabrics!

2. The perfect wing chair hugs you and makes a great place to get cozy with your favorite books and magazines.

3. A traditional wing chair can be updated with geometric patterns and contemporary colors.

What are your favorite wing chair designs? And how do you use them to make your home soar? Please let me know in the comments below how you’re “winging it” in your home!

xo,

Tobi-Signature

 

 

 

 

 

Follow Me on Pinterest

Mastermind Spotlight: Minhnuyet Hardy

Posted by

MaliAzima_MinHardy_029

Today, I want to spotlight one of my Mastermind Consulting Group members, Minhnuyet Hardy – a fabulous and high-energy interior designer based in Atlanta! Minhnuyet has been such a great addition to my Mastermind Deluxe group and she has really found a unique niche to call her own, focusing on designing interiors for professional men and bachelors.

1_MaliAzima_Brown_303

She is one of the only designers in her city to focus on that target audience. “[Last year] I started working with my first single male client, a recently divorced man with two young girls,” Minhnuyet says. “He was living in a small hotel room and needed his condo finished quickly and with everything: new furniture, linens and pots and pans and, of course, several TVs.  We had a blast and the project turned out very modern and stylish while incorporating all of his technology needs.” Minhnuyet soon found herself working with three other male clients with similar requests. “I realized that working with men was a natural fit for me,” she says. “I really understand their design aesthetic and what they want in their interiors.”

11_IMG_3713

She also has teamed with a smart home technology specialist in Atlanta to help men fit all of their fun gadgets into her inviting and functional design. In addition to finding her perfect niche, Minhnuyet says her greatest triumph so far is her upcoming publicity. She will be published for the first time in Modern Luxury Men’s Book Atlanta’s March 2015 issue. “I couldn’t have asked for a more perfect magazine to feature my work!” she says.

Her biggest challenges, she says, have been pulling together her social media strategy, re-branding, and launching her new website. “I am slowly getting the hang of it, one tweet at a time. It’s fun to see a lot of high-profile men following me on Twitter,” she says. “Another challenge has been the re-branding and the new website. That was almost like having another large project on my books, so I’m glad that we are at the finish line on that chapter of my life.”

Minhnuyet has just launched her new website, which helps focus her marketing efforts toward her niche clientele. “I really want to focus on taking projects that elevate my brand and business model,” she says. “I would also like to hire a junior designer to help with projects. I am most looking forward to getting published. This was my goal this year so I am beyond excited that has come to fruition. If only I had a crystal ball to see what the future holds for me!”

1_Flom

Minhnuyet is married to Joe, an air and space attorney and part-time actor, and together they have two kids, Owen, 13, and Melia, 10, as well as a fur baby, a Doberman named Beatrix. Minhnuyet was born in Bien Hoa, Vietnam,and likes to hang out with her kids and travel in her spare time. “I love to visit restaurants, hotel lobbies and museums,” she says. “It just fascinates me to see different and interesting foods, cultures, art, and interiors.”

While balancing work and personal life has been a challenge for Minhnuyet since going into full-time design, she is working on hiring so she can delegate and assign tasks and have more time to spend with her family. Minhnuyet says that her biggest “a-ha” moment happened when she was traveling home from her first Mastermind session in Dallas, which was about licensing agreements and making partnerships.

“Serendipitously, the gentleman sitting next to me turned out to be the CEO of Republic Tequila. We chatted the entire plane ride back to Atlanta and we have since kept in touch. We are discussing some different ideas of how to work together,” Minhnuyet says. “Had I not attended the session, I would have never even thought about partnering with such a company. Tobi’s classes and coaching have opened my eyes to new ideas and thoughts about my design business.  Her coaching is really worth the investment of your time and money, she is truly a very smart and savvy businesswoman.”

Aren’t Minhnuyet’s designs gorgeous? And she really is proof that knowing your niche, and really keeping your focus on it, can propel your business into the stratosphere!

xo,

Tobi-Signature

 

 

 

 

 

 

Follow Me on Pinterest

Tobi ‘Hearts’ Traditional Home

Posted by

Quotes

I LOVE Valentine’s Day! And I really really love Traditional Home magazine! How do those two things go together? Well this weekend I am taking over Traditional Home’s Instagram account, starting at 5pm today!

Screen Shot 2015-02-05 at 3.17.28 PM

I love celebrations of any kind, but Valentine’s Day is truly one of my very favorite holidays. In fact, each year I send Valentine’s Day cards instead of Christmas cards – it’s more fun to surprise people with a little token in the middle of a cold February. My cards usually feature my sweet little girl, too, and this weekend I’ll be celebrating with her, I’m sure with lots of flowers, hearts, and sweet treats.

Screen Shot 2015-02-12 at 1.50.57 PM

So follow along with me all weekend as I share the LOVE on Traditional Home’s Instagram account! I promise we’ll have fun!

xoxo,

Tobi-Signature

 

 

 

 

 

Follow Me on Pinterest

New House Diary: Dining Room Seating

Posted by

New House Diary

One of the things I’m most looking forward to when I finish the design of my house is having friends and family come over for dinner or a party. I love to host events at my house, so I want to get the dining room just right so I can seat the perfect number of guests at any time. But what is that “perfect number?”

Some people say that having a table that seats six is the perfect number, others think it’s eight or even ten. And I even know of a friend or two who insist they must have seating at their table for no less than twelve! That calls for a big table, and a bigger dining room than I have. But I do think that ten might be my perfect number.

Screen Shot 2015-02-12 at 10.10.02 AM

If I stick with an oval table in my new dining room, I think I can make it work, even with a buffet or china cabinet in the room. And each person will still have the optimum space of two feet that you need at a dining table so the guests feel comfortable, and not like they’re sitting on top of each other.

What do you think of my plan? And what is your idea of the perfect number of guests that can fit around your dining table? Do you like a smaller and more intimate group, or a big social crowd? Let me know in the comments below!

xo,

Tobi-Signature

 

 

 

 

 

Follow Me on Pinterest