Ready for a “Lightbulb” Moment? 99% is a Bitch, 100% is a Breeze

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The smartest thing I have heard in the last 12 months came from one of my idols, my gurus, the great Jack Canfield. And actually this isn’t the first time that I have heard this. But it is the first time I “got” it.


They say that a person has to hear a message, sales pitch, or concept 7 to 10 times before they take action on it or buy the product. So maybe I have heard this 7 to 10 times already and didn’t realize it. But I am telling you, nothing, I repeat NOTHING, has resonated with me in the last year or maybe all of my almost 41 years more than this concept from Jack…

I mean it’s genius, really. And it is 100% true. 99% might just be the hardest place you can possibly live. 99% will kill you. 99% will make you wonder what in the hell you are doing and why in the hell it’s so damn hard only to fail over and over again.


You see, if you go at anything in life 99% there is still that 1% of you that is resisting your goal. There is still a question in your mind every single minute of every single day about whether or not you are really committed to reaching your goal.

You make yourself decide again, and again, and again whether you are REALLY going to “Do It”. It’s agony. It’s exhausting. It’s impossible.


And chances are there will be a moment, likely a moment every day–or even several moments a day where you are tired, or distracted, that you will ask yourself again if you are going to do it and that little voice in your head says Nah. That little voice says “I’m tired” or “I deserve to sleep in today” or “I deserve to eat this piece of cake”. It says “I can take just one day off”. It says “this one time won’t hurt me”. And it says “People who are this rigid are obsessed and I don’t want to be obsessed”.

And you know what? That little voice would be WRONG! People this rigid aren’t obsessed. People this rigid are a SUCCESS!! And, as they say, “obsessed” is the word lazy people use to describe the dedicated!


Why does it sometimes seem so easy for other people to be successful and so hard for us? I have wondered this for years, especially when I was struggling to lose weight and be healthy. I thought, why can do I everything else in my life so easily and I just can’t do this. Why can my dad stay so slim and fit. I must have gotten my mom’s genes. Ha!

But I was tricking myself because it wasn’t at all about genes; It was about discipline. And dedication. It was about 100% vs. 99%.  I was fooling myself into thinking that I was being 100% all the time. I was telling myself that I had tried everything. That I had done everything. But I hadn’t. I had “attempted” everything. But I hadn’t committed 100% to everything. Until now.


And I am here to tell you 100% is a BREEZE. It is so much easier to just do what I set my mind to. It has been decided. I don’t even have to think about it. I don’t ask myself every morning when my alarm goes off at 5 a.m. if I am getting up or sleeping in. There is not even a question. It has been decided. No matter what time I went to bed. Or if I had trouble sleeping. It is NON-NEGOTIABLE.

And the same goes for working out. I don’t even ask. I just DO.


This AMAZING idea applies to everything in life. If I just stick to 99% of our design procedures and skip 1%, inevitably something falls through the cracks and a client is upset. And I think–“this must not be my ideal client. I gave them 99% and they are never happy. What do they want from me?!?” But you see…that would be my fault. I didn’t give them what they signed-on for. I didn’t give them 100%.


I have often said relationships aren’t 50%-50%. They are 100%-100%. Again, I had no idea that what I was saying was so profound. And so correct. And NOT the path I was following. Whether with my husband. Or my daughter. Or my design team. If you are committed at 99% you might as well be committed at 50% or even 20%. It would actually be easier to be mediocre, than to be “almost” fully committed. I can assure you the frustration would be less.

Once this idea really sinks in, there is another important part to the equation. You will begin to ask yourself “How in the world can anyone be 100% in everything you do?” The answer…You can’t! No one can. So here is the important lesson. You MUST get clarity on what you really want in life. Those few things, or even several things, or maybe just THE ONE thing that you really want in life. Then and ONLY THEN can you really achieve the greatness you have been saying that you want. At 100%.


So will  you take the path of least resistance starting today? Will you decide on that thing that is non-negotiable for you, today? Will you stop making yourself make the same decision(s) over and over and over again? Will you stop making Life harder than it has to be? Or will you keep leaving even that 1% open for consideration? In the words of my friend David Shepherd (creator of the Business of Design Conference and one of my influencers)

1% is HUGE!

And until now, I had no idea how huge it really was.

1% is everything. Will you put yourself through the agony of 99% just to let that 1% derail you or will you stop making life so hard and just commit? Finally. 100%.


I am here to tell you that if you do, it’s a game-changer. You will FINALLY get all that you dream of. And it will be a Breeze.

Start today. Won’t you?



p. s. If you want to see more of the inspiring quotes above, follow me on Pinterest!

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12 Responses to Ready for a “Lightbulb” Moment? 99% is a Bitch, 100% is a Breeze

  1. Darlene says:

    Very well written Tobi. At first I didn’t get it either until you laid it out for us. Thanks for the inspiration!

  2. Brilliant! I have a feeling this will be a post that I end up reading over and over again!

  3. This is a swift kick in the pants + “duh!” post! Thank you for laying out why it’s better to go all in instead of keeping one foot out for “just maybe.” As the saying goes, you need to either p__s or get off the pot.

    I think some of us get overwhelmed by our dreams because we dream big and can’t imagine doing all that is required plus do it well. It all boils down to belief. Mary Kay Ash used to say, “If you think you can, you can. If you think you can’t, you’re right.”

    With this being a new year, I have decided to just go for my dreams, just for the sake of going for them and seeing what happens. I might miss, but then again, I just might surpass my dreams.

    Have a bountiful and inspired year!


  4. Mallory says:

    I LOVE this. This is exactly what I needed to read right now! I definitely give 99% to way too many things when I should give 100% to the things that matter! Thanks for sharing.

  5. What a great post! I love the simplicity and power of this message! You have just helped me crystalize my thought process! PS Love your new blog attitude. You can tell it is from your heart and hand:)

  6. great post Tobi! Love it just what I needed to hear today!

  7. Franki Parde says:

    Hmmm…..and here all I was thinking is that I LOVE my new emerald green coat…. franki

  8. Jacquelyn says:


  9. My takeaway, “So here is the important lesson here. You MUST get clarity on what you really want in life. Those few things, or even several things, or maybe just THE ONE thing that you really want in life. Then and ONLY THEN can you really achieve the greatness you have been saying that you want. At 100%.”

    I need to trim the fat in my life, literally and figuratively, and get down to building the muscle and getting stronger.

    Thanks My Friend!

  10. This is such an eye opener. It takes more much effort and planning to get the job done and leave out the 1% because of all of the angst when you know that you have slacked that little bit. It comes back yo bite you. Thank you!

  11. Sarah @ Redesigning Sarah says:

    Thank you for this post. “You MUST get clarity on what you really want in life.” Fantastic takeaway.

  12. Adam says:

    Man you cant ever be 100% without being 99.
    I know thats why i dont know