Today, I want to introduce you to one of my newest Mastermind members, Michelle Lynne! Michelle started her design business, Michelle Lynne Interiors Group, in Dallas in 2008 and has really revved things up in the past year! She has a terrific niche – creating glamorously functional interiors for the busy professional – that comes from her nearly two decades of corporate management experience before she made the leap into full-time interior design.
“I can really relate to the necessity of having a retreat to come home to after hours and hours in an office every day,” she says. “Plus, if the house isn’t well thought out and diligently organized, what good is it? When you’re working such long hours, you don’t want to work at home trying to find your keys or anything else – everything has to have a place.”
Michelle says that her greatest triumph in 2014 has been re-branding and re-defining the business. “2013 was challenging, to say the least. So in 2014, I really dug in to the identity of the firm, analyzed the financials – and focused on streamlining the areas that result in the highest profitability,” Michelle says. Her biggest challenge, she says, has been recovering and re-inventing her business instead of being able to dive head first into her design work.
“I am so incredibly grateful that my staff is wickedly smart and talented and hard working and trustworthy – and just overall lovely people I enjoy being around,” Michelle says. “From the business standpoint, I couldn’t have made it through the difficult 2013 and recovery in 2014 without them. In fact, we’re looking at a record-setting 2014, so I think we are onto something!”
She says her biggest “a-ha” moment in Mastermind was realizing what her assets are, and appreciating them. “My experience in corporate america IS a huge benefit to my clients,” she says. “I was insecure about my lack of classical interior design education. I really got the ‘a-ha’ from Tobi that my business experience, management skills, and financial savvy are all a value to my clients who would otherwise be dealing with a solely ‘creative’ designer. So now I brag about my business brilliance.”
Michelle’s business goals for 2015 are to continue up-leveling her business’s service so it can continue to increase the value to her clients – and her profitability. “Providing a step-by-step defined process while giving our clients an experience is what I’m most excited about,” she says. “The foundation should be solid in 2015 so I can start implementing some of the genius takeaways I’ve received via Mastermind.”
Her favorite things to do offline these days include catching up on sleep and running, and she says she has her work-life balance down to a science. “I work before The Handsome Hubs wakes up, go into the office after I’ve seen him off, and then when I come home, I leave my work at the office,” she says. “There are exceptions, but when I tell the Hubs that I’m working on a $100K presentation and need to stay up late, take a call, etc., he gets it. I think he just has flashbacks of 2013 and doesn’t bat an eye. Additionally, I took up running this year – completed a couple of half marathons this spring – and have enjoyed the time that I’m thinking about dying of exhaustion on the side of the road instead of anything related to work.”
Michelle is really a go-getter, right? I need to take cues from her to get my work-life balance back in check! If you’re in that corporate rat race and need someone to create a sanctuary to come home to, she’s the person to call! I hope you’ve enjoyed getting to know her!
Happy Weekend Y’all! xo,