For those of you who follow my blog, I wanted to let you know about an exceptional new book. The Business of Design: Balancing Creativity and Profitability by Keith Granet is a must read for anyone in the design business.
“Mr. Granet has become to decorators what Swifty Lazar
was to screenwriters and starlets.”
The New York Times, August 11, 2011
Keith Granet has been a source of information and inspiration throughout my career. Believe me when I say YOU CAN’T AFFORD NOT TO READ THIS BOOK!
The book is divided into 6 key chapters:
- The Foundation of a Design Business
- Business and Financial Management
- Marketing and Public Relations
- Human Resources
- Project Management
- Product Development
If you’re just starting out in business, you’ll be amazed at what you didn’t know. If you’ve been running a business for a while, you’ll be amazed at what you didn’t know!
The chapter on product development alone is worth the price of the book. Every designer is intrigued at the possibility of creating their own line of products. That intrigue leads to mystery. Where do you start? Who do you talk to? The entire process is discussed in chapter six.
The book also includes informative interviews with design leaders Michael Graves, John Merrill, A. Eugene Kohn, Victoria Hagan and Richard Meier.
If you run a design-based business, whether interior design or architecture, this book will give you the skills you need to take your business to the next level. Granet & Associates’ long list of high-profile clients is a testament to their business acumen!
I’ll be giving away a copy of Keith Granet’s The Business of Design on the blog this Friday, September 23rd. If you’d like to be entered, simply leave a comment on this blog post. The drawing will be held this Friday at noon CST.