Tobi Fairley | Arkansas Interior Designer | Holiday House

Latest Podcast Episode:

Ep #174: What You Need to Know About Accountability

Latest Podcast Episode: Ep #174: What You Need to Know About Accountability

Holiday House

living room interior design

living room interior design

living room interior design

living room interior design

office interior design

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Once I got out of my own way and started clearly c

Once I got out of my own way and started clearly communicating our interior process and boundaries to clients, a new world opened up to me.

Systems and processes were the launchpad that took me from my overbooked, overworked 6-figure business to the 7-figure business I run today.

I went from working 40 - 50 hours per week to working 20 - 30!!

I stopped jolting awake in the middle of the night worrying about whether the contractor knew what shade of white to use on the fireplace versus the baseboards. Sound familiar?

Want to ask me about my interior design systems? Join me for a free Q&A call on Aug. 5. at 1 pm CT. Click the link in my bio to register today!

💻Design by @nicoleayang
📸Photo by @nancy_nolan_photography

#repeatablesystems #femalebusinessowner #revenuegoals #happyclients #businesssuccess #createresults

I see you and all the lies you're telling yourself

I see you and all the lies you're telling yourself because you’ve gotten into the habit of undervaluing your work. You believe that clients don’t want to pay your prices.

So then you lower your prices...

And then you need more clients to sustain yourself.

If you had a repeatable process in place to set your design fee and project budgets, you wouldn't need more clients because you'd have the right clients!

And instead of lowering your prices, try creating several services at different price points. That way you can meet clients where they are and connect them to the right product for their needs and budget.

If you want to learn more about using repeatable processes to successfully run your business and serve your ideal clients, join the DesignYou waitlist -- we’re opening our doors real soon and we’re ready to share so much to get you amazing results in your interior design business. Click the link in my bio to sign up.

📸Photo by @nancy_nolan_photography

#clientproject #revenuegoals #pricingforcreatives #pricingstrategy #creativeentrepreneur

The difference between these two business owners i

The difference between these two business owners is one uses repeatable systems in her business and the other doesn’t!! Mind blowing, I know.

Now you get to decide which kind of business owner you want to be and how you want to feel.

And you have two choices: the easier path with repeatable systems or the exhausting path without systems. Your choice will drive your results.

I want you to have more free time and more consistent revenue. I want you to have a happy team and informed clients. You can get all that and more with repeatable systems in place.

What do you think systems can do for your business?

💻Design by @nicoleayang

#repeatablesystems #femalebusinessowner #revenuegoals #happyclients #businesssuccess #createresults

I had to get clever about storage solutions in our

I had to get clever about storage solutions in our Florida beach house project. These wicker baskets are functional and fit this location with their natural beauty.

Once you reveal a finished project to a client, what’s next? If you’ve worked too many extra project hours or undercharged for your time, you might just be relieved the project is over. But don’t make that mistake and miss out on the opportunities here!

After you finish a job for a client, ask them for an honest review. You’ll get invaluable feedback that you can apply to your products and services.

Also, you could ask them for a referral. If they can’t think of anyone in need of your services, ask them to provide you with a testimonial for your website and digital marketing.

This is a repeatable process you can implement at the end of every project to continuously get new feedback, referrals, and testimonials. You’ll get an understanding of your clients’ experience and hopefully some new projects!

Tell me, how do you wrap up projects with clients?

📸Photo by @nancy_nolan_photography

#beachhouse #sunshinestate #interiordesigner #feedback #clientreferral #clienttestimonial

Don’t you love a good answer!!? For years inter

Don’t you love a good answer!!?

For years interior designers have asked if I’m ever going to share the exact processes, timelines, templates, and SOPs I use to run my own interior design business.

I decided that now was the time to package up my complete system and turn it into a bonafide training within my signature DesignYou program.

If you want access to my system join the DesignYou waitlist — we’re opening again in August and want you there!! Link in my bio!

📸Photo by @nancy_nolan_photography
💻Design by @nicoleayang

Wouldn’t you like waking up in a primary bedroom

Wouldn’t you like waking up in a primary bedroom with an ocean view? 🌊

I knew these parents of young children needed a peaceful retreat in their beach house! We included a well-lit seating area for unwinding, reading, or escaping for a meditation, so their bedroom would serve multiple purposes.

For a calm and airy feel, I chose neutral tones for these clients. And you know what? When done right, I think neutrals can be super impactful.

If you want this kind of feeling when it comes to running your business, it starts with systems! We were able to work on this new build project at the beach because we have so many systems in place to run our business. I can't imagine running a project like this without a system in place to dot every “i” and cross every “t.” Can you?

How do you manage out-of-state (or local) projects with confidence?

📸Photo by @nancy_nolan_photography

#beachhouse #sunshinestate #standardoperatingprocedure #sops #antihustle

Are you afraid to fail? If you’re ever going to

Are you afraid to fail?

If you’re ever going to grow your business and hit your revenue goals, you’ve got to get comfortable with failure. I think it starts with reframing what “failure” even means.

Failure = feedback. That’s it!

When you fail, you’ll gain new information to learn from and get valuable feedback so you can make different decisions on your next launch or service.

This is something we’ll talk A LOT more about in my DesignYou program. The doors reopen soon, and I want you there! And you’ve been asking for years, and now I’m giving you amazing new content—my complete design process to help you avoid common mistakes in running an interior design business!

Want to learn more? Join the DesignYou waitlist—link in my bio!

📸Photo by @nancy_nolan_photography
💻Design by @nicoleayang

#designyou #creativeceo #creativeentrepreneur #failureyourwaytosuccess #businessgoals

As a business owner, are you letting your values s

As a business owner, are you letting your values show up in your work?

To me, it’s absolutely impossible to separate your values from your business because it’s part of who you are. The same goes for politics.

After all, you got to where you are as an entrepreneur because of those things. Let them be known to your vendors and clients so you can find the best partners for you.

For more on how business, values, and politics are intertwined, listen to episode #152 of my podcast featuring social media marketing strategist Tyler J. McCall. 🎤

📸Photo by @nancy_nolan_photography
💻Design by @nicoleayang

#designyoupodcast #valuesmatter #valuesinbusiness

Website design by Natalie McGuire Design

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