Take your business into the digital age with

Design You

Increase Profit – Increase time – Increase freedom

The Design You program is a yearly membership designed to help you digitally market, scale, and future-proof your business.

Is your business ready for the future?

The online education industry is booming. Savvy brands are meeting their audiences where they are  – online. The problem is that creatives see this shift in the business but think that it doesn’t apply to them. I’m here to tell you that you’re wrong, my friend!

You have an incredible opportunity to future-proof your business by taking it online. It is possible to earn a steady income of 6-7 figures using digital marketing. I’m going to teach you how to do it in the Design You program. It’s going to take work, but I know you can do it.

The Four Phases of the
Design  You  program


Create a solid foundation for your marketing, your business and your life.


Take major action by creating assets and content specifically for the online space.


Start to monetize your assets as your digital marketing takes off.


Turn up the heat on scaling your business. (This is where the magic happens!)

Design  You

will teach you how to transform your…


Expand the hours in your day to increase productivity and reduce stress.

Business Model

Create a sustainable business model that brings in more clients, increases your ROI, and sells your services while you sleep.


Breakthrough your limiting beliefs that are holding you back from a thriving business.

The Design You program is a yearly coaching membership designed to help you take your business into the digital age.

Design You is for interior designers, creative entrepreneurs,
and any entrepreneur wanting to go to the next level.


Focused monthly content on a specific topic: Each monthly theme influences our lives, businesses, home and health, so you can choose where YOU need to focus right now, and make the program tailored to you. Each month’s content includes 3-5 course videos from Tobi, plus a monthly digital workbook that is online and is also printed, spiral-bound and snail-mailed to you, too.


Monthly topics include:


Goals Setting for Female Entrepreneurs


Health Wellness and Weight Loss


Harnessing your Creativity for Profits and Joy


Balance over Burnout


Creating a Life on Purpose


Mastering Your Schedule and Time Management


How to Take Massive Action


Money Mindset Makeover


Are your Beliefs holding you back?


Managing Emotions for a better life


Relationships that Thrive


Creating a Home that supports your goals and dreams

2 live monthly calls with Tobi herself:

Get your questions answered on your biggest challenges in business, home, family, and life directly from Tobi. You also get the chance to receive live coaching on these calls as part of your membership.

Access to my signature course, Designer MBA. 

(Includes 8 modules and a $1,997 value!)

This isn’t just for designers. Topics include charging what you’re worth, how to attract your ideal client, marketing your business like a pro, and so much more.

Easy access, anytime:

All content for the duration of your subscription, including bonus courses, are accessible via our Design You site. You choose when you have the time to work on your business, make a plan, and access the materials at any time!

Access to my popular course, Designer MBA 2.0.

(Includes 8 modules and a $1997.00 value!) 

This is an all-new course on how to build a thriving, scalable online business. Topics include sales funnels, digital marketing, brand building, and more!

The Design You Community Hub:

Here, we facilitate peer discussions, and discuss the monthly content with people just like you in the program. Get ideas, help from other designers, and find an accountability partner to work through the program.

A 1:1 goal setting call with a member of Team Tobi.

This quick call will help you to see all of the amazing content available to you in DesignYou and give you a clear path of where to start, how it all works, what to expect, and more. Get all your questions answered!

Join now, and as a special bonus, you’ll also get Financials for Creatives LIVE!


(Includes 8 modules and a $997 value!) 

This isn’t just for designers. Topics include projecting income and revenues, how to design a revenue funnel, and why you need to act like a CEO.

And when you join Design You,
you’ll also get:

New groups inside of the Community.

This includes a “Digital Marketing Assets,” “Tobi’s Book Club,” a dedicated group for “Interior Designers,” and new accountability groups to encourage you at each step in the Digital Marketing Process.

A printed workbook mailed to you at the beginning of each month.

Putting pen to paper is the best way to begin to process and achieve your goals.

What are you waiting for?

Let’s Design You!

Design You

Success Stories:

“After listening to your generous business info, I have learned in the last 3 days alone, how to refine my branding and my niche.

I am so appreciative of the information you are sharing with us. I have your voice blasting in my kitchen as I am cooking and my husband (a financial guy) is listening too. He is literally giving me the eye because everything you say is what he has been telling me for years. And I haven’t made all the live calls, but I love listening to the replays, it’s almost like a therapy session. Thank you again for being real, upfront and honest with all of us! You have a gift and I could listen to you all day. Plus you make me miss my home state of Arkansas. And even my kids say ‘Oh… she’s listening to Tobi Fairley again!’”

 – Kimberly Lista


“The real, live, connection we have with you now through Design You is a game-changer. you keep the momentum going week after week and now we can discuss our burning questions with you.

We LOVE seeing you ‘fired up’ in the DesignYou live calls. It is contagious and you have given us so much to think about and work on in our lives and businesses. We have a lot to improve on, but thanks to you we aren’t dreading it like we normally would. We have always enjoyed working with you and have said you helped us completely change our business. We wanted to tell you how fabulous the latest call was today, even when we couldn’t watch it live. A couple of times we even forgot you were on replay and we weren’t live and we were totally laughing out loud and giving you ‘air high fives’. And everyone in our families are getting to know you now, too. It’s so clear that you care, and you are and have been a huge role model for our success.”

 – North Shore Nest, Melinda & Suzanne

“Tobi, the video you made to answer my ‘Ask Tobi’ question on the ‘Zone of Genius’ was amazing.

You always make me see things from a perspective I had not considered. And you are a changed-person. I’ve always adored you but now in DesignYou, I feel like I am getting to know YOU. I was floored when you shared your salaries over the years with us in the recent live call and I have pages of notes from my Ask Tobi video alone. Don’t worry, I have a lot more questions for you and I will definitely be posting them in the forum soon. I can’t wait to continue with DesignYou. Thank you!!!”

 – Rachel Cannon


“You’ve given me so much confidence when speaking to clients about my pricing for design services.

This program came at just the right time for me. I felt like I was drowning in clients – giving everyone everything – and had no clear established boundaries. I’ve now raised my rates by 30%, and though I definitely have a ways to go on this path, I feel like you, Team Tobi and the DY community are a much-needed support system – so thank you for that (and my husband thanks you too!)”

 – Sara Brignac

Hi, I’m Tobi.

It’s time to get comfortable being uncomfortable.

I firmly believe that comfort is great for your interiors (or your sofa), but it’s the enemy of your best life and a thriving business.

That’s why I created the Design You coaching program: to support you through the inevitable discomfort of creating a sustainable and profitable business. If I could, I would make every person I work with a millionaire. Of course, I can’t do it for you. But you can!

Use the Design You program to take your business to new levels and design the life that you want. I’ll be here to help you along the way.

Tobi Fairley

It’s called Design You, and it’s exactly what you’re looking for.

This isn’t just another business program for Interior Designers or other creatives telling you what method you should use to charge or how to find your ideal clients or how often you should blog or post on Instagram.

We definitely get into business how to’s but it’s SO much more than that.

DesignYou is different. It’s a deep dive into designing your business and your life on purpose.

It’s a program to help you finally reach both financial and time freedom, which means creating the money that will help you pay for your goals and dreams for you and your family, and creating the time in your schedule to actually enjoy all the things that money can afford you. If you struggle from day to day in your business, it’s affecting your life. And, not in a good way!

How to Join the Design You Program

Fill out
an application

Sign the
member agreement

Start transforming
your business

My promise to you…

If you stick with the program for an entire year, do all the work and your life isn’t crazy different (in a great way) from when you started, I will give you all your money back for the entire year!


Annual Membership Subscription

Auto-billed annually

(A $560 savings per year)

Monthly Membership Subscription

Auto-billed monthly

Our guarantee: If you apply and decide this work isn’t for you and you don’t want to keep working with Tobi and Design You, you can cancel your membership at any time. If you stick with the program an entire year and do all the work and your life isn’t crazy different (in a great way) from when you started, Tobi will give you all your money back for the entire year!

Design You

Success Stories:

“I love the mindset ideas you are teaching in Design You.

Really, you have no idea how helpful your conversation and Ask Tobi video called ‘What to do when business is slow and you feel like a failure’; was for me and my brain. After your suggestions on the video, I spent an entire week creating a new service with a detailed marketing plan that will start tomorrow. Thanks a ton!”

 – April Pardoe


“Your warmth, authenticity, enthusiasm, passion, and knowledge shines with a brightness and generosity of spirit that is infectious.

I just finished watching the Ask Tobi video on ‘Zone of Genius’. It was packed with so much mind-bending information that I need to rewatch it. But I wanted to share with you what struck me the most in the video is how different YOU are–in a super good way–in the video, from the Tobi I first met in July of 2013 at Designer MBA in Little Rock. That is not to say that my Designer MBA experience wasn’t great, it certainly was and I still credit it for giving me the courage to charge what I’m worth and to only accept ideal clients. But your essence now is different. I am now excited about DesignYou in a whole new way and have made a commitment to myself to set aside time each week to dig in. I’m not entirely sure what I want my business to look like in 2 or 3 or 5 years, but from what I’ve seen so far, you are going to help me figure it out while ensuring my health and wellbeing don’t suffer in the process. Really Tobi, you should be so proud. This is awesome and Thank you SO much!”

 – Roxanne Lumme

“Your program has put a fire in my belly!

Thanks so much for digging into these mindset principles and teachings and sharing them with us! I know that this is going to be a real game changer for me and my business!”

 – Trish Albano

What are you waiting for?

Let’s Design You!

Many creatives are only a few months away from being completely broke. Will you be one?

Creatives are often overworked and underpaid which leads to a feast/famine financial cycle. You take on a big, lucrative project, work long hours to make your clients happy, and leave no room to find your next client. After your project ends, your business limps along until your next money-making project. If it doesn’t come quickly, stress sets in.

This is not a sustainable business model.

What is it going to cost you to stay in this feast/famine cycle? To be stressed about finding your next big project? Is it going to drive you out of business? Don’t wait to find out.

You can’t afford to NOT invest in your business.

The time is now to put in the work to stabilize, scale, and sustain your business.

Frequently Asked Questions

Once you purchase Design You, you’ll be given link to access the Design You Site. This site is where we post each month’s theme, calendar of events and training videos. It’s also where we archive previous coaching and business consulting calls in case you missed them or want to watch them again. You can ask Tobi a question directly by submitting an “ask Tobi” form in this site, and Tobi’s answers will be posted for everyone to read and put into practice.

Also in the Design You site, you can access all of Tobi Fairley’s best and most popular programs like Designer MBA, Financials for Creatives and any new content Tobi creates. That’s right, Tobi’s most popular courses that she sells to her audience are included complimentary to Design You members all through the Design You site. A few of the programs open and close inside DesignYou periodically, but if you are a member for a year or more, you’ll hit all the content over that 12-month period.

Don’t worry. We have video tutorials on how to use the site once you login and you get a complimentary one-on-one call with Team Tobi after you join to ask any questions about the program or the site. We also have monthly New Member calls where a member of Team Tobi walks you through where to find all the important content, how to log onto the monthly live calls or anything else you are struggling with.
You will be notified inside DesignYou and by email when each month’s content goes live or when special live webinars or calls happen.
That’s entirely up to you. The monthly content is on average 30-75 minutes of video and 2-3 live calls that are 90 minutes to 2 hours each. So that’s about 2.5-6 hours on average a month, which breaks into 45 minutes to 90 minutes a week. Plus we offer a lot of extras like podcasts with discussion, bonus content and courses. It will all be there and ready for you when you have time or you need it. Our goal is to meet you where you are. The Design You motto is to “Say no to busy and create a business and a life you love”. So the last thing we want to do is add more busy work to your plate that makes you feel obligated or behind. Instead, we want you to feel supported, loved and give you tools that make your daily life better.

The content is designed to help you spend time on the people and things that matter most. It is life-changing content. But you don’t have to consume it all at once, or finish it to be ready to move to the next month’s content.

Our philosophy is to take what you need and leave the rest. If you need support, we’re here and so is lots of great content. And if you are super studious and love to geek-out on self-help and personal development stuff like we do, you can spend hours working through all that Design You has to offer.

If you are ready for real, sustainable change in your business that finally ends the feast or famine cycle you have experienced for years, then making DesignYou a big priority with 5 hours a week–an hour a day–will be a game changer for you!

We make all the tools available and you decide how and when you want to use them, and what kind of results you get.

We don’t believe there is such a thing as “falling behind” in Design You. Whatever amount you consume each month is exactly the perfect amount for you. We’re all unique with different goals and challenges, and our differences will help us each know intuitively how much support we need from DesignYou in any given month.

If it’s summertime and you want more time with your kids by the pool, we’ll be here when you get back. If you are having an especially challenging month at work or with work or relationships, come to DesignYou for help. We’ll even suggest different paths or places to start in DesignYou, depending on your goals or what you need most. We want you to choose your own adventure in DesignYou. And we’ll be here to help you every step of the way.

First, we can give you all the information in the world, but if you don’t put it into action, you won’t get results. So not just consuming content, but using it to create change in your life or business is the first way.

Secondly, speak up. If you have questions, ask. If you need help, participate in the coaching calls. If you have a story of how something is working for you, feel free to share and help your peers. The Design You site is an especially good place to participate in encouraging your peers and being encouraged by them. It’s not a place for telling others what to do, but rather sharing your experiences so they can be educated and inspired by what works for you.

Yes. There are multiple opportunities to interact personally with Tobi Fairley in the DesignYou program. The best places are by submitting your questions and being coached in the monthly live calls where Tobi answers as many questions as possible by virtually calling on you to join her on screen during the call.

You can also submit questions in the Ask Tobi portion of the Design You site. Tobi Answers at least 2 Ask Tobi questions each month and often many more.

There will be other opportunities during live webinars and summits where you can submit questions in real time via Crowdcast or Zoom in the live chat box and Tobi or her team will answer.

Design You offers more real time support from Tobi than any previous Tobi Fairley online course or program has before. But it’s up to you to step up and get what you need.

Yes. From time to time, Tobi will bring on other experts to help educate our community on important topics or share their stories. This program is the place that anything that is important to Tobi and has made a difference in her own life or business including other experts, will often show up.
Yes! If you do this work, your life will change for the better. Period. But you have to give it effort, practice, and time. To get lasting results you must commit to at least a full year of dedication to Design You. But here’s the deal… If you sign up and decide this work isn’t for you and you don’t want to keep working with Tobi and Design You, you can cancel your membership at any time. This is not in your best interest, but it’s absolutely your choice.

And here is our BOLD guarantee…If you stick with the program an entire year and do all the work and your life isn’t crazy different (in a great way) from when you started, Tobi will give you all your money back for the entire year!

Prior to each monthly coaching call you will receive a reminder email with the most up-to-date guidelines for submitting your coaching request. Then show up live to the calls and submit your question. We will take questions on a first come, first served basis. If you are still unsure how to participate after reviewing the reminder email, please email designyouhelp@tobifairley.com.
We feel confident that with our Coaching, Courses and Community model, you will have many chances to get the support you need from Tobi and your peers. Whether through consuming the recorded content and taking action, participating in the live online events, joining in (or starting) conversations on the DesignYou site, or using the Ask Tobi option, you choose the method of getting support that works best for you.

Design You

Success Stories:

“I honestly feel like I’ve received more beneficial tools to help me from your coaching than I did in YEARS of therapy.

I love your podcasts. I already listened to the latest one twice while stuck in traffic and it fits perfectly with the DesignYou monthly content and videos. Like many women, I’ve suffered from anxiety and depression for most of my life. This has been revolutionary for my mental health (or at least it will be once I nail it). :)”

 – Chelsea Allard

“Another great podcast Tobi! I listened to it twice today commuting to and from client meetings! I loved the ‘indulgent emotions’… and that NOT making a decision is making a decision.

This insight has helped me gain the confidence to get on board with a career decision/choice that my husband wants to make that is going to take massive action and risk. The funny thing is I started listening to the podcast and doing the work in DesignYou with my own business stuff in mind and before I knew it, I was calling him to say he needs to take action and has my support! I love it! And I’m sure I’ll need to listen to it again as soon as my indulgent emotions want to take over again! This is where I will also go to my thought download and use the thought model tools that you teach in DesignYou to keep my thoughts in check!”

 – Michelle Yorke

“I have a new mindset, especially around money, and how it is there for me to produce when I need or want it. I think this is one of the biggest mind shifts for me so far, and I can’t wait to dig deeper into how I can bring my business and my finances to the next level.

I love getting to know you even better as a real person in DesignYou. I joined your Mastermind program a few years ago and I have to say that you felt like a teacher back then, now you feel like a coach and a friend to me. The biggest difference I see is how authentic and real you are now. You sharing your personal story has inspired me to spend time with you in this program more than ever. I have loved all the content in DesignYou immensely, and can’t wait to sit and learn with you how to keep moving forward personally and professionally in big ways! I know I can do this and now thanks to DesignYou, I believe I can too. Thank you!”

 – Ingrid Porter

“You may have single handedly saved the small American design firm with these plans and programs concept.

All your stuff is so well thought out. I’m excited for you, and all of us in your tribe. I get up excited in the morning again. I’ve had two tough tough years in my personal life and all this content you’ve created is moving me forward. I have my next steps written out. I’m in abundance mode!”

 – Shiree

What are you waiting for?

Let’s Design You!

Annual Membership Subscription

Auto-billed annually

(A $560 savings per year)

Monthly Membership Subscription

Auto-billed monthly

Our guarantee: If you apply and decide this work isn’t for you and you don’t want to keep working with Tobi and Design You, you can cancel your membership at any time. If you stick with the program an entire year and do all the work and your life isn’t crazy different (in a great way) from when you started, Tobi will give you all your money back for the entire year!

Design You Blueprint
Be at home in your own life.

Get the ultimate blueprint to successfully balancing health, wealth, and the spaces you live in each day.


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