Archive for the ‘Tobi U’ Category

School Is Back in Session with Tobi U!

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If you’re an interior designer like me, I know you’re incredibly busy just running your business. Sometimes you’re so busy that you feel like you don’t even have time to stop for anything – even if it’s something that can help improve your business systems so you don’t have to work as hard!

That’s why I created Tobi U, my online learning center for interior designers, with courses that will streamline your processes, rev up your creative engine, help you learn how to charge what you’re worth, and how to sell your services!

These online courses are there for you when you need them – so you can work through them in your own time and at your own pace! These are the foundational courses that I’ve been teaching for years, and that have transformed interior design businesses across the country!

Here’s a quick video to tell you more about what Tobi U can do for your business:

With the relaunch of Tobi U, I’ve added a whole new semester of 8 additional courses, and interior designers now have the opportunity to earn up to .8 CEUs! For most recertifications, that’s almost all you need for a two-year period.

With Tobi U, you can now choose between:

  • Semester One – The Essentials
    Created for designers at any experience level, these 8 modules focus on the essentials for your business, including branding, niche strategy, financials, time management, selling your services, and marketing.
  • Semester Two – The Solutions
    Building on Semester 1’s courses, the 8 modules in this semester offer next-step solutions for finding your ideal client, charging what you’re worth, building processes and systems, perfecting presentations, and getting published.

The content for each module includes videos, webinars, podcasts, and downloadable PDFs that will help you plot your course to success! Each semester has the Early Bird Price of $999, and you can purchase them separately – or you can buy BOTH semesters together and for a limited time I’m offering them for the crazy low price of $1,299 because I want don’t want you to have any excuse for not signing up for both semesters of this business-changing content! That’s close to $700 in savings, but again that price won’t be available long.

Click through this link to download the syllabus for either semester or to purchase these amazing courses!

Sharpen up your pencils, get out your notebooks, and let’s put you on the path to success!








Don’t Miss Out on Tobi U!

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I had an AMAZING response to the launch of Tobi U, my new online learning center for interior designers! So many designers have signed up and are already telling me how these business courses are changing their businesses and their lives!

If you haven’t made the leap to join me for the first semester of Tobi U at the very limited Early Bird Pricing, now is the time! Early Bird pricing will close on Feb. 28, and Spring Registration will officially close on March 31st and won’t reopen again until Fall when I launch my second semester of Tobi U.

In each semester of Tobi U you get 8 modules of content, each module focusing on a central topic that is CRITICAL to the business of interior design. I give real, honest and straightforward information on how to REALLY take your business and your life higher, no matter what level you are in your business right now. It isn’t fluff, it’s roll-up-your-sleeves-and-get-to-work content.

Each of the 8 modules includes a video that walks you through the topic, like how to get a handle on your financials, and gives you a clear focus of why it’s so important to your business. Then I include a webinar for each module, made up of the best-of-the-best of the foundational business content from my classes and courses plus all new cutting-edge ideas on how to reach your goals in the state of our industry right now.

Each module also has downloadable PDF worksheets for your HOMEWORK! Yep, that’s right! Tobi U brings you homework. As I love to say, “This won’t work if you don’t do the work!” And then I offer you a podcast in each module that helps keep you motivated. To see more about how Tobi U works, check out this blog post from a few weeks back where I walk you through the process step-by-step.

If you start with Tobi U NOW, you can have tools and strategies in place to help turn your business around by this summer – and isn’t that what you want? So what are you waiting for? Register NOW for Tobi U (by Feb. 28) and get the limited time early bird special of $999 while you still can. The regular price is a fabulous value for all this great content and the Early Bird Special makes Tobi U a steal of a deal!

Here’s what a few of our Tobi U students are saying…

“Excellent job on Tobi U. It’s easy to use, has great and valuable content and the badges are fun. Thanks for sharing your secrets to success. And thanks for being accessible to all of us striving to achieve the best we can be!”–Maria Adams

“It’s horrifying to work the numbers (for your design business) but when you finally get them- and understand them- you can get a plan and take action! The Tobi U Financials module is so great!”–Kathleen DiPaolo

“Most helpful was the goal discussion. I am all in with the go big or go home! I like getting permission to do that, to think that way, to shoot for that.Thank you Tobi U!”–Mara Malcolm

“The content is great and so far. This is the most fun I’ve ever had doing homework!” –Wendy Fisher

So what are you waiting for? Don’t spend another minute waiting to change your life. Don’t put off building your dream business. Sign up TODAY…6 months from now you will wish you had!









How Tobi U Works

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So as you may know, I launched my new online learning center last week. It’s called Tobi U and it’s an exciting place to find my best ever content from my 5 years of Business Consulting and over 15 years of being in the trenches of the interior design field.

I am THRILLED to welcome all of you who have already signed up. I am blown away by your response and I cannot wait to hear how the content changes your business and your life. This site has been a dream of mine for years. I have been creating valuable content that I know can help so many other designers and creatives and I didn’t have a way for you to access it in real time or an ability for you to work on it at your own pace or so you could continue to learn and grow when you return home from my signature live events including my most popular live course, Designer MBA. But now, Tobi U does just that!

If you haven’t made the leap to join me for the first semester of Tobi U at the very limited time Early Bird Pricing, now is the time! And if what is holding you back is that you don’t quite know what are you getting for your investment in Tobi U, let me dive a little deeper here and show you step-by-step what to expect.

First, in each semester of Tobi U you will get 8 modules of content. And if you’ve been to one of my classes or talked to someone who has, you know that I give real, honest and straight forward information on how to REALLY take your business and your life higher, no matter what level you are in your business right now. So there will be no shortage of REAL “meat and potatoes” in Tobi U. It isn’t fluff, it’s roll-up-your-sleeves-and-get-to-work content.

Screen Shot 2015-01-16 at 9.56.52 AMIn each module I created a progression that would allow you to get motivated first with a video from me (that is about 10-15 minutes long, on average) and then to dig into the webinar, which is like going back to school except this is information you can only learn through my combination of an accounting and design education, my MBA and my experience being in the trenches of this industry for many years. It’s the stuff they DON’T teach you in school, like how to be profitable!

The webinars are made up of the best-of-the-best of the foundational business content from my classes and courses plus all new cutting-edge ideas on how to reach your goals in the state of our industry right now. They range from about 40 minutes to just over an hour depending on the topic. And whether you want to find the right clients, get published, reach financial freedom, or identify and leveraging your ideal niche strategy, you can find out how plus a whole lot more in Tobi U. My goal for the webinars is to have you operating in your sweet spot, doing your best work and getting paid what you are worth! Does that sound like something that you are looking for?


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Each module also has downloadable PDF worksheets for your HOMEWORK! Yep, that’s right! Tobi U brings you homework. But as I love to say…”This won’t work if you don’t do the work”. And my hope is that these worksheets will help you stay organized and prompt you to write down your wants, challenges and ultimately the solutions for the problems you are facing in reaching your business and personal goals.



And for those moments you feel overwhelmed with this work you are digging into, no matter if the overwhelm comes from deciding what you REALLY want, or is a result of you being pushed WAY out of your comfort zone, I have recorded a short podcast for each module. These podcasts are 3-5 minute bursts of inspiration coming straight from me to you to help you stay motivated and excited and most importantly moving closer to your goals and dreams.
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And though the videos, webinars, PDFs and podcasts would be what you need to take your business to the next level, I also wanted this to be fun. You know what they say about “all work and no play”, right? So Tobi U has some fun built right in with our badge system. You earn badges for completing modules, for completing semesters, for reaching certain benchmarks and even for fun things like interacting with me personally on social media or seeing me at market. You’ll have fun with these badges and if you are even a tiny bit competitive, you’ll find yourself wanting to collect them all! And the best part is if you do, then that means you’ve also done the hard work of Tobi U and your business will surely see the results!

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Here’s a great quote from Maria who has already purchased Tobi U and is digging into the material…

“I finished the first module video and webinar. Now working on my worksheets and can’t wait for the next module. An interesting tidbit; I have heard/read many of the things Tobi teaches in Module 1, but haven’t taken the time to really think through and journal my “Why,” USP, niche, etc.  Tobi has a way of inspiring me and I’m sure hundreds of others to take the time to do these important steps.  I’m so grateful Tobi has offered an easy-to-access, affordable way to “eat up” her knowledge and experience.  I’m hungry for more!!!”

So there you have it…the details of how Tobi U works. It’s fun, it’s informative, and it will change your business and your life. So what are you waiting for? Sign up for the limited time early bird special for Semester 1 of $999 while you still can. And don’t wait too long to get Tobi U even at the regular price of $1299, which Tobi U is SO worth. This semester of Tobi U is only available through February and once Tobi U closes you will have to wait months to get access to it again. In those months you could already be on your path to Financial and Time Freedom. Don’t wait to change your life. Don’t wait to build your dream business. Sign up TODAY…6 months from now you will wish you had!

Welcome to Tobi U everyone! I can’t wait to work with you.


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P.S. If you think you want to work more closely with me this year, consider joining my Mastermind Consulting Program. I gave a very exciting call last week about Mastermind and if you missed it, email us at and ask to receive a copy of the recording. And just for the month of January, I am offering Mastermind at more than 25% off PLUS you get 2 special bonuses–a free semester of Tobi U AND my Build Your Dream Business 6-week telecourse. So for a year of full-emersion, no holds barred, head-down work on your business that will help you make higher profits than you ever dreamed, join me for Mastermind + Tobi U. It’s SO much content it’s mind-boggling and your results will be too!



Tobi U Is Live!

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Tobi U, my new online learning center, is LIVE! What an exciting day this is!! I have dreamed of this amazing project for so many years, and I am thrilled for you to finally see it.

Now, all of the signature classes I have offered over the last 5 years to help interior designers transform their businesses are available online. This semester’s content covers the Core of your Business, your Brand, Financials, How to Sell Your Services, Marketing & PR, and SO much more! These courses will help interior designers streamline their processes, rev up their creative engines, and learn how to charge what they’re worth!

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The content is provided through videos, webinars, podcasts, and downloadable PDFs. And Tobi U includes a little fun to keep designers smiling and upbeat as they work through the courses. It’s a badge system that will reward them for finishing a module or semester, for achieving specific benchmarks, or even for just interacting with me on social media or at an industry event!

The first semester is open and ready for you to work on your own schedule and at your own pace! Online registration will only be open until Feb. 28, and then this semester will close until the fall. Sign up TODAY at and you can get my early-bird pricing of $999, which is $300 off the regular price of $1299!

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For those of you who pre-registered, I do have a winner for that FREE semester of Tobi U! Drumroll please….it’s Karyn Hunt from Andover, Maine! Congrats, Karyn! You’ll be hearing from me via email soon!

Go to NOW to sign up for Tobi U before registration closes for the spring! And follow @tobiuniversity on Twitter for some business tips and ideas throughout the year, straight from me! Let’s make 2015 YOUR best year ever!








Your Most Profitable Year Yet – with Mastermind!

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It is an exciting time at Tobi Fairley & Associates! We just announced our brand new online educational site Tobi U. It’s been a dream of mine for years and now you can get my foundational business of design courses on demand from anywhere around the world! I am so happy to have achieved that goal, and to be able to help so many others cultivate their strengths and improve their businesses.


Have you thought about YOUR design business? What goals do YOU have for 2015? What if you want to REALLY take your business to the next level – complete immersion, no-holds-barred? What if you are saying “Tobi, 2015 is THE year for me and I am ready to quit wasting time and go full speed ahead to making the kind of money I want and designing the dream business and dream life that I desire?”

I have the answer for that! You should join me in my Mastermind Consulting Group for 3 AMAZING on-site sessions around the country AND get 2 FABULOUS bonuses – a semester of Tobi U AND my Build Your Dream Business Telecourse! Keep reading and I’ll tell you about a fabulous FREE telecall I’m going to have next week that will tell you even more!

My Mastermind program is a progressive consulting group for design professionals. As a member of Mastermind, you will not only get instructive business coaching curriculum and advice straight from me, but you’ll also participate in a community of forward-thinking businesspeople who draw on experience from an array of backgrounds and specialties!

As a Mastermind member, you will receive weekly emails to hold you accountable for doing the work to build your business, monthly telecalls on the latest hot topic, a FREE ticket to Designer MBA (my most popular live event!), and three live events that feature guest speakers that present with me on the most important issues we face in our businesses today! It will be an incredible year!

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As if that wasn’t enough, though, for just the month of January, in honor of the launch of Tobi U, my 15th anniversary in business, and my birthday (woohoo!) I am offering a crazy-low price for all these amazing things rolled into one! And I will give you a payment plan for the investment. Crazy, I know. But I am going SO BIG with my thinking this year. I am following my dreams like I have never done before, and I want the same for YOU!  Mastermind pricing typically starts at $10,000 per year, but just for January, I am offering Mastermind at MORE than 25% off AND giving you a free semester of Tobi U ($1299 price) and my Build Your Dream Business 6-part teleseries ($447 price) which is PERFECT for jump-starting your goals, avoiding procrastination, and ensuring that THIS YEAR is your most productive and profitable EVER!


So how can you pass this up? If you want me to email you the special pricing for this fantastic Mastermind Package with the 2 AMAZING bonuses – a free semester of Tobi U and my Build Your Dream Business 6-part teleseries – send me an email at and I will respond to you myself with ALL the details.

Plus, if you want to hear more about the special package of Mastermind plus Tobi U plus Build Your Dream Business and get the details of what you can really expect from all three of these, join me on a free telecall next Thursday, Janu. 15 (the day Tobi U launches) at 12pm Central Time, to hear all the details. To be on that call, sign up here. I can’t wait to tell you all about this special deal next week! But if you are ready to take the leap now while you are excited and want to keep the momentum going, then send me that email at so I can get you signed up for Mastermind+Tobi U+Build Your Dream Business right away!

Wishing you the most successful and most profitable year yet!