Archive for the ‘Mastermind Group’ Category

Mastermind Spotlight: Michelle Lynne

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Today, I want to introduce you to one of my newest Mastermind members, Michelle Lynne! Michelle started her design business, Michelle Lynne Interiors Group, in Dallas in 2008 and has really revved things up in the past year! She has a terrific niche – creating glamorously functional interiors for the busy professional – that comes from her nearly two decades of corporate management experience before she made the leap into full-time interior design.

“I can really relate to the necessity of having a retreat to come home to after hours and hours in an office every day,” she says. “Plus, if the house isn’t well thought out and diligently organized, what good is it? When you’re working such long hours, you don’t want to work at home trying to find your keys or anything else – everything has to have a place.”

Michelle Lynne

Michelle says that her greatest triumph in 2014 has been re-branding and re-defining the business. “2013 was challenging, to say the least. So in 2014, I really dug in to the identity of the firm, analyzed the financials – and focused on streamlining the areas that result in the highest profitability,” Michelle says. Her biggest challenge, she says, has been recovering and re-inventing her business instead of being able to dive head first into her design work.

“I am so incredibly grateful that my staff is wickedly smart and talented and hard working and trustworthy – and just overall lovely people I enjoy being around,” Michelle says. “From the business standpoint, I couldn’t have made it through the difficult 2013 and recovery in 2014 without them. In fact, we’re looking at a record-setting 2014, so I think we are onto something!”

She says her biggest “a-ha” moment in Mastermind was realizing what her assets are, and appreciating them. “My experience in corporate america IS a huge benefit to my clients,” she says. “I was insecure about my lack of classical interior design education. I really got the ‘a-ha’ from Tobi that my business experience, management skills, and financial savvy are all a value to my clients who would otherwise be dealing with a solely ‘creative’ designer. So now I brag about my business brilliance.”

Michelle’s business goals for 2015 are to continue up-leveling her business’s service so it can continue to increase the value to her clients – and her profitability. “Providing a step-by-step defined process while giving our clients an experience is what I’m most excited about,” she says. “The foundation should be solid in 2015 so I can start implementing some of the genius takeaways I’ve received via Mastermind.”3824PalloVerdasDrive-Dallas-TX

Her favorite things to do offline these days include catching up on sleep and running, and she says she has her work-life balance down to a science. “I work before The Handsome Hubs wakes up, go into the office after I’ve seen him off, and then when I come home, I leave my work at the office,” she says.  “There are exceptions, but when I tell the Hubs that I’m working on a $100K presentation and need to stay up late, take a call, etc., he gets it. I think he just has flashbacks of 2013 and doesn’t bat an eye. Additionally, I took up running this year – completed a couple of half marathons this spring – and have enjoyed the time that I’m thinking about dying of exhaustion on the side of the road instead of anything related to work.”

Michelle is really a go-getter, right? I need to take cues from her to get my work-life balance back in check! If you’re in that corporate rat race and need someone to create a sanctuary to come home to, she’s the person to call! I hope you’ve enjoyed getting to know her!

Happy Weekend Y’all! xo,

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Mastermind Spotlight: Meredith Bohn

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_MG_3885 Today I want to introduce you to another one of my fantastic Mastermind members – Meredith Bohn. Meredith is one smart cookie, particularly about historical design and the story behind amazing old homes in her New England area. You know how I am enamored with antiques but not yet an expert in them? Well Meredith is definitely one of my go-to experts on that topic when I need to take my antiques expertise up a notch or two. York Bohn livingrm 1 Meredith has been in the design business in one form or another since 1990, but has been working for herself in the industry since 2004. The part of the business that makes her happiest is her niche: honoring history but designing for today’s living. All of her work is based on that strong sense of history and a classical approach to today’s lifestyles. “I always found the romance in the wear pattern on a stone step, or the marks made from years of handling – these things make the past very real for me,” she says.

And as you can see from one of Meredith’s gorgeous Showhouse rooms above, she is very talented at making historic elements blend with current pieces for a fresh, classic result! Meredith says her biggest triumph in her business for 2014 is re-launching her website and redefining her business to showcase her niche and truly define what she does that sets her apart. “I feel that has been the number one factor in beginning to become ‘known’ in the area, both to clients and the industry here,” she says. large size meredith photo Meredith’s goal for 2015 is to put all that she’s learned into consistent practice, both with marketing and blogging and business revenue growth.  She says she is also pointing toward a published presence in the larger regional magazine other than showhouse features. And though we can’t reveal all her secrets just yet, we know that Meredith is well on her way to achieving this goal in the coming months.

When Meredith isn’t working, her favorite thing to do is travel, especially to England and Europe.  She hopes to do a big trip in 2015 and her ultimate goal is to live in England for at least 10 years in her own Cotswold cottage! And I for one hope Meredith makes this happen sooner than later, because I will for sure be going for a visit.  She also loves anything beach related, but only the ocean will do, from Maine all the way down to Florida. She laughs while saying her Viking heritage demands a sea breeze and the smell of the salt water, if at all possible! And there’s that love of heritage and history coming up again–I love how her personality is SO authentic to her new brand. GWP_Bohn_BohnKitchen-1 Meredith’s sons are grown, but she says they are always the light of her life!  She has worked in design almost their whole lives. “They laughingly explain to friends that our lives are always one big decorating project!  Seriously, I love doing design work, but I love family time and I work hard at making sure I take care of both,” Meredith says.

She says that her biggest a-ha moment from her two years in Mastermind is really defining her strengths. “Tobi and her great team have absolutely made a profound difference in my approach to my business.  Mastermind is not just a collection of great ideas and insights from a group of fantastic people and designers.  Mastermind is a true synergy of ideas, methods and approaches that has allowed me to create a design business that I am passionate about and is unique to ME.”

So if you’re looking for a designer to create a home that “Honors History but Lives for Today”, Meredith is your gal. Thanks for letting me share this amazing designer with you.

See you soon! xo,


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My “Game Changing” Mastermind Program Content for 2015

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be a learnerSo it’s that time of year again. Time to for all the kids to go back to school and time for you to start thinking about learning, too! If you are a designer or a professional in fields like interior design, architecture, staging, or other creative arenas, my Mastermind Program is the perfect learning experience for you.

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Education can change the world and it can change YOUR business. Most big companies that are staying on top of their industry know they must invest in training and education for their leaders and team members. But for many of us as small business owners, we are just trying to keep our head above water, so education and training rarely enter our minds. Or worse, we know we need it, yet think we can’t afford training. But I argue that you can’t afford not to get training that will help you make huge strides in your profit and performance! And if you are thinking about getting into the field of interior design or another creative field, then my Mastermind program is a MUST, so you can learn all the ins and outs of owning your own creative business before you make costly mistakes. At a price of only $833 per month at the premier level, but with a return on investment of many times that amount, joining in my Mastermind program is a smart investment for the future of your business in the way of net profit to the bottom line!

And my favorite thing about this time of year, is that I LOVE announcing our upcoming speakers, topics, and locations. This year we are going BIGGER than ever with all 3! So stayed tuned for a few minutes more because I will get to those exciting details in a moment.

First, I want to say that I know it isn’t easy owning your own design business or any other creative small business. Many of you got into the business because you enjoy the creativity but you didn’t necessarily want to be a bookkeeper, a marketing exec, a PR pro, or any of the other roles that you have to take on as the owner/CEO of your own company.

the future can be better

And though the recession seems like it’s in our rear-view mirror, it’s still a tough time to be a designer or creative – whether you’re juggling too many roles in your company, or you’re having a hard time finding your ideal clients, or you’re having trouble navigating the market with all the direct-to-consumer product sales and everyone thinking they can do your craft on their own, or you’re confused about what to charge for your services. If you are the sole person in your company, it can also be a lonely proposition with no one to talk to, to support you, and to help you work through any problems or issues. But here is where I can help YOU!

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My Mastermind Consulting Group can give you a roadmap to turning your passion into your paycheck and to building your business into what you have always dreamed it could be – a profitable AND fulfilling career where you live your passion every day while making the money to build the life you imagine!

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Mastermind is a progressive consulting group for design and creative professionals. As a member of Mastermind, you’ll not only get instructive business coaching and advice straight from me, you’ll also participate in a community of forward-thinking businesspeople who draw on experience from an array of backgrounds and specialties. You’ll learn everything from how to charge what you’re worth, how to get systems in place to help you run your business, how to attract your ideal client, and my best tools and strategies for marketing, PR, and social media! And those are just the basics! In each on-site session (there are 3 per year), I will bring you the latest and hottest topics facing creatives today to help you stay ahead of the curve and be one of the 40% of small businesses that thrive instead of one of the 60% that won’t be in business just a few years from now.

Even better, the peer support is priceless, offering an open and non-competitive atmosphere for us all to share and to help each other. There are no judgements and no question is off limits!

Here is what one of my Mastermind members said about the program:

“Through Mastermind, my business has had sustained growth year-over-year. Gross revenue and net profit have more than doubled two years in a row! I have implemented office processes, marketing strategies, and hiring practices to grow my business with a strong and solid foundation. I can also add ‘nationally published’ to my list of accomplishments. Mastermind was a game changer for me!”  Liz Carroll

So let’s change your game, too, and bring you the success you DESERVE! Now let me tell you the topics, locations, and exciting speakers (besides all the instruction and in-depth on-site content from me) we have planned to help you do just that…

There’s still time to join us now and make our September session.

September 15-17, 2014 in Dallas. The Topic is Making More Money in the New Economy: taking a deep dive into revenue streams with new ideas and concepts to help you make money!
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I am thrilled that we will have designer extraordinaire Barry Dixon with Arteriors CEO Mark Moussa talking about finding the perfect partners for licensing and collaborations and also helping our members identify new revenue streams for their business to help create additional cash flow.

 

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We have the fabulous Michelle Workman who has had A-list clients including Jennifer Lopez, John Travolta and Kelly Preston, and Kirstie Alley, just to name a few. Michelle recently worked with Shutterfly in NYC on a special project along side actress Olivia Palermo and Martha Stewart.  Michelle also has a fabulous web TV show called Glamour Goes South, sponsored by real estate site Zillow. Michelle will talk about how to create new and unique revenue streams like these in your own business.

In addition to this, on day 2 of our September event (which is open to our Deluxe-level members), we will be working with licensing consultant Stephen Carlson to talk about licensing from a practical perspective – how to partner, how to do your homework on a company to ensure you don’t get burned, and what to look for in a partnership. And attorney Julie Greathouse will help you get your contracts in tip-top shape, whether for design clients, for partnerships with builders or other industry partners, or for licensing agreements and other creative collaborations.

And I am also excited about our remarkable 2015  line-up in Atlanta, Los Angeles, and New York. We have fabulous speakers for February and will be announcing more of the fantastic speakers for the June and September sessions really soon, but let’s talk about the content and topics now.

February 24-25, 2015: Elevating your Design Work and Your Client Presentations to Operate at the TOP of your Game! 

Location: Atlanta, Ga., in partnership with the Design Bloggers Conference!

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Our TOP-LEVEL guest speakers include Suzanne Kasler who will talk to you about how to elevate your design work to get million-dollar design clients.

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And Brian Patrick Flynn, designer, HGTV producer, and owner of Flynnside Out production company who will talk about what your work really needs to be for TV and magazines and how to take your design presentations to the ultimate creative level. Add in all of the fabulous speakers at the Design Bloggers Conference, and you have an AMAZING event with a huge value to your profitability and online presence!

June 9-10, 2015: Digging Down into Your Financials: How to Go from Barely Making It to Making it BIG!  

Location: Orange County, California (30 minutes from Los Angeles)

We have some unbelievable experts and gurus ready to help you make REAL money! First, we’ll help you dig into your current financials to see where you have challenges and where you have opportunities. We’ll also talk about how to build a multi-million dollar company – what it takes, how much capital you need, and how to get there! And then we’ll focus on your company projections and where you really need to be to pay yourself a six-figure income!

September 15-16, 2015*: The 3 Ps – Pitch, Published, and Partnerships – Cashing in on your Niche Strategy to Get Exposure and Make Real Money 

Location: New York City      *note – date could change slightly

Speakers for this event include editors from the TOP shelter publications, who will tell you what it REALLY takes to get published in their magazines, top NYC publicists who will tell you how they get their clients on the Today show and other high-level press, and a panel of successful designers who are expanding their businesses into partnerships that are making them money.

Whew! Fabulous content and speakers, right? And these are just the on-site sessions. With Mastermind, you also get monthly telecalls on hot topics facing creative businesses to listen to at your convenience, weekly accountability emails to hold you accountable to the job of improving your business, a FREE ticket to my Designer MBA course – my foundational business course that will take your business to a new level – discounts on all other Tobi Fairley Consulting and 6 Tobi’s Bookclub telecalls a year – where I bring you my “Tobi’s notes” version of my favorite business books so you can put them to work for you!  See all the details of what you get with Mastermind  when you visit the consulting section of my website here, whether you join at the premier level or move up to the deluxe level of Mastermind for even more hand-holding and business changing mentoring and coaching. WOW!

Take action

So if you are ready to stop leaving money on the table, to start charging what you are worth and to create REAL change in your business, Mastermind can be that game-changer for you. Take action and join Mastermind TODAY!

For pricing and more information please email me at info@tobifairley.com. And if you are one of the first 20 people to email me, you will receive 10% off your first year of Mastermind!! Want to join us for all 4 of the fantastic sessions mentioned above? There is still time, and if you join Mastermind starting now through the end of 2015, I will offer you a VERY special price and extra payments to help you take the leap for almost 18 months of outstanding business and life changing content including ALL FOUR of the exciting sessions mentioned above. So email me at info@tobifairley.com TODAY for more information!

I can’t wait to work with you in my Mastermind Program!

xo,

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Mastermind Spotlight: Karen Davis

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karen davis headshotToday I am thrilled to introduce you to one of my fabulous Mastermind Members and her gorgeous and fun new website!

After seven years in the business, Karen Davis knew she didn’t want to be “just another interior decorator” and decided it was time to rebrand her business based on her passions and a strong sense of her authentic self. The result is the recently launched Marker Girl, her Houston-area design firm dedicated to creating the “Happy Family Home.”

The name comes from an incident any mother can understand: One day when her daughter was just 2 years old, Karen’s “mommy feeling” kicked in. “When I walked into our family room, I found her doing some decorating of her own with a black Sharpie—on herself and on my ottoman!” Karen laughs: “After that, I made the decision that I should decorate around my family’s lifestyle and work with my clients the same way. I also discovered what a ‘Happy Home’ is about—focusing on time spent together in spaces that are comfortable and make you happy.”

Karen joined my Mastermind program when it began three years ago, and she says that “working with Tobi helped give me the confidence to refocus my business.”

“My biggest takeaway from the program is to be proud of who I am and what I stand for with my brand. Tobi has shown me how to create a more successful business around that brand,” Karen says. “Honestly, if it weren’t for her, there would be no Marker Girl. Tobi was the one who really believed in me when I didn’t believe I could do this myself.”

With her company’s new brand identity in place and her vision more tightly focused, Karen is working to spread the word about Marker Girl and build multiple revenue streams.

Karen says, “I look forward to sharing all that I am doing and learning and connecting with more moms-on-the-go like me who are always looking for ways to improve their life, family and home.”

As a mom myself, I especially love all Karen’s busy mom tips, because this busy, working mom needs all the help I can get!! And something you may not know about me is that I am a Marker Girl too. I wrote on everything as a child including my grandmother’s turquoise ultra-suede chair. Oops!

So if you’re a Marker Girl yourself, or you want family-friendly tips for mom’s on the go, head over and check out the Marker Girl site. And to tide you over until you get there, here are just a couple of Karen’s gorgeous,kid-friendly spaces.

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Happy Humpday to all you Marker Girls and Boys out there! xo,

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Mastermind Spotlight: Beth Lindsey

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Today I want to introduce you to another of my amazing Mastermind Members, Beth Lindsey. Not only is she beautiful with an exquisite wardrobe (you should see her shoes!), she’s so kind and gracious which I am sure are the traits that her many clients value in her most.

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Educated in the heart of Mississippi and now living in Houston, Texas, Beth embraces her deep Southern roots in her work through Beth Lindsey Interior Design.

“My design business unites Southern grace with a discerning, progressive mindset to create beautiful, edited interiors,” Beth says. “My interiors are inspired by fashion, heritage and the homeowner’s personality, which allows me to infuse each space with a distinctive character. The soul of my business is a unique combination of Southern heritage and tradition mixed with modern luxury.”

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Beth has been in the interior design business for more than 15 years. A highlight of last year was a major remodel of a 10,000-square-foot home that earned her two ASID awards. “The owners were very open to trying new ideas and wanted a lot of color,” Beth says.

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To help grow her business, Beth joined my Mastermind program about 15 months ago. Like many solo designers, one of her biggest challenges is trying to navigate social media—from Facebook and blogs to Twitter and Instagram—while not taking time away from her work with clients. But she knows new media’s importance, especially as she sets fresh goals for herself, including building her brand and name recognition, and making new contacts with realtors, builders and contractors.

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While she’s working toward those goals, she holds onto gems of advice she’s gotten from me, including “If I want this business to flourish, I need to do it—just start.”

Beth also is embracing the idea of self-care. “It is important for me to take time out and relax,” she says. “Cultivating a balance between business and personal life allows me the opportunity for creative growth, which will lead to a successful business.”

Well I certainly know what she means, I am back on the self-care wagon bigger than ever and it’s no easy feat. So good luck to Beth on her balancing act and be sure to check out her new blog. I think you’ll love Beth’s perspective on all things design!

Happy Wednesday Friends! xo,

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