Archive for the ‘Mastermind Group’ Category

My “Game Changing” Mastermind Program Content for 2015

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be a learnerSo it’s that time of year again. Time to for all the kids to go back to school and time for you to start thinking about learning, too! If you are a designer or a professional in fields like interior design, architecture, staging, or other creative arenas, my Mastermind Program is the perfect learning experience for you.


Education can change the world and it can change YOUR business. Most big companies that are staying on top of their industry know they must invest in training and education for their leaders and team members. But for many of us as small business owners, we are just trying to keep our head above water, so education and training rarely enter our minds. Or worse, we know we need it, yet think we can’t afford training. But I argue that you can’t afford not to get training that will help you make huge strides in your profit and performance! And if you are thinking about getting into the field of interior design or another creative field, then my Mastermind program is a MUST, so you can learn all the ins and outs of owning your own creative business before you make costly mistakes. At a price of only $833 per month at the premier level, but with a return on investment of many times that amount, joining in my Mastermind program is a smart investment for the future of your business in the way of net profit to the bottom line!

And my favorite thing about this time of year, is that I LOVE announcing our upcoming speakers, topics, and locations. This year we are going BIGGER than ever with all 3! So stayed tuned for a few minutes more because I will get to those exciting details in a moment.

First, I want to say that I know it isn’t easy owning your own design business or any other creative small business. Many of you got into the business because you enjoy the creativity but you didn’t necessarily want to be a bookkeeper, a marketing exec, a PR pro, or any of the other roles that you have to take on as the owner/CEO of your own company.

the future can be better

And though the recession seems like it’s in our rear-view mirror, it’s still a tough time to be a designer or creative – whether you’re juggling too many roles in your company, or you’re having a hard time finding your ideal clients, or you’re having trouble navigating the market with all the direct-to-consumer product sales and everyone thinking they can do your craft on their own, or you’re confused about what to charge for your services. If you are the sole person in your company, it can also be a lonely proposition with no one to talk to, to support you, and to help you work through any problems or issues. But here is where I can help YOU!

passion is your paycheck

My Mastermind Consulting Group can give you a roadmap to turning your passion into your paycheck and to building your business into what you have always dreamed it could be – a profitable AND fulfilling career where you live your passion every day while making the money to build the life you imagine!

surround yourself

Mastermind is a progressive consulting group for design and creative professionals. As a member of Mastermind, you’ll not only get instructive business coaching and advice straight from me, you’ll also participate in a community of forward-thinking businesspeople who draw on experience from an array of backgrounds and specialties. You’ll learn everything from how to charge what you’re worth, how to get systems in place to help you run your business, how to attract your ideal client, and my best tools and strategies for marketing, PR, and social media! And those are just the basics! In each on-site session (there are 3 per year), I will bring you the latest and hottest topics facing creatives today to help you stay ahead of the curve and be one of the 40% of small businesses that thrive instead of one of the 60% that won’t be in business just a few years from now.

Even better, the peer support is priceless, offering an open and non-competitive atmosphere for us all to share and to help each other. There are no judgements and no question is off limits!

Here is what one of my Mastermind members said about the program:

“Through Mastermind, my business has had sustained growth year-over-year. Gross revenue and net profit have more than doubled two years in a row! I have implemented office processes, marketing strategies, and hiring practices to grow my business with a strong and solid foundation. I can also add ‘nationally published’ to my list of accomplishments. Mastermind was a game changer for me!”  Liz Carroll

So let’s change your game, too, and bring you the success you DESERVE! Now let me tell you the topics, locations, and exciting speakers (besides all the instruction and in-depth on-site content from me) we have planned to help you do just that…

There’s still time to join us now and make our September session.

September 15-17, 2014 in Dallas. The Topic is Making More Money in the New Economy: taking a deep dive into revenue streams with new ideas and concepts to help you make money!

I am thrilled that we will have designer extraordinaire Barry Dixon with Arteriors CEO Mark Moussa talking about finding the perfect partners for licensing and collaborations and also helping our members identify new revenue streams for their business to help create additional cash flow.



We have the fabulous Michelle Workman who has had A-list clients including Jennifer Lopez, John Travolta and Kelly Preston, and Kirstie Alley, just to name a few. Michelle recently worked with Shutterfly in NYC on a special project along side actress Olivia Palermo and Martha Stewart.  Michelle also has a fabulous web TV show called Glamour Goes South, sponsored by real estate site Zillow. Michelle will talk about how to create new and unique revenue streams like these in your own business.

In addition to this, on day 2 of our September event (which is open to our Deluxe-level members), we will be working with licensing consultant Stephen Carlson to talk about licensing from a practical perspective – how to partner, how to do your homework on a company to ensure you don’t get burned, and what to look for in a partnership. And attorney Julie Greathouse will help you get your contracts in tip-top shape, whether for design clients, for partnerships with builders or other industry partners, or for licensing agreements and other creative collaborations.

And I am also excited about our remarkable 2015  line-up in Atlanta, Los Angeles, and New York. We have fabulous speakers for February and will be announcing more of the fantastic speakers for the June and September sessions really soon, but let’s talk about the content and topics now.

February 24-25, 2015: Elevating your Design Work and Your Client Presentations to Operate at the TOP of your Game! 

Location: Atlanta, Ga., in partnership with the Design Bloggers Conference!


Our TOP-LEVEL guest speakers include Suzanne Kasler who will talk to you about how to elevate your design work to get million-dollar design clients.


And Brian Patrick Flynn, designer, HGTV producer, and owner of Flynnside Out production company who will talk about what your work really needs to be for TV and magazines and how to take your design presentations to the ultimate creative level. Add in all of the fabulous speakers at the Design Bloggers Conference, and you have an AMAZING event with a huge value to your profitability and online presence!

June 9-10, 2015: Digging Down into Your Financials: How to Go from Barely Making It to Making it BIG!  

Location: Orange County, California (30 minutes from Los Angeles)

We have some unbelievable experts and gurus ready to help you make REAL money! First, we’ll help you dig into your current financials to see where you have challenges and where you have opportunities. We’ll also talk about how to build a multi-million dollar company – what it takes, how much capital you need, and how to get there! And then we’ll focus on your company projections and where you really need to be to pay yourself a six-figure income!

September 15-16, 2015*: The 3 Ps – Pitch, Published, and Partnerships – Cashing in on your Niche Strategy to Get Exposure and Make Real Money 

Location: New York City      *note – date could change slightly

Speakers for this event include editors from the TOP shelter publications, who will tell you what it REALLY takes to get published in their magazines, top NYC publicists who will tell you how they get their clients on the Today show and other high-level press, and a panel of successful designers who are expanding their businesses into partnerships that are making them money.

Whew! Fabulous content and speakers, right? And these are just the on-site sessions. With Mastermind, you also get monthly telecalls on hot topics facing creative businesses to listen to at your convenience, weekly accountability emails to hold you accountable to the job of improving your business, a FREE ticket to my Designer MBA course – my foundational business course that will take your business to a new level – discounts on all other Tobi Fairley Consulting and 6 Tobi’s Bookclub telecalls a year – where I bring you my “Tobi’s notes” version of my favorite business books so you can put them to work for you!  See all the details of what you get with Mastermind  when you visit the consulting section of my website here, whether you join at the premier level or move up to the deluxe level of Mastermind for even more hand-holding and business changing mentoring and coaching. WOW!

Take action

So if you are ready to stop leaving money on the table, to start charging what you are worth and to create REAL change in your business, Mastermind can be that game-changer for you. Take action and join Mastermind TODAY!

For pricing and more information please email me at And if you are one of the first 20 people to email me, you will receive 10% off your first year of Mastermind!! Want to join us for all 4 of the fantastic sessions mentioned above? There is still time, and if you join Mastermind starting now through the end of 2015, I will offer you a VERY special price and extra payments to help you take the leap for almost 18 months of outstanding business and life changing content including ALL FOUR of the exciting sessions mentioned above. So email me at TODAY for more information!

I can’t wait to work with you in my Mastermind Program!








Mastermind Spotlight: Karen Davis

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karen davis headshotToday I am thrilled to introduce you to one of my fabulous Mastermind Members and her gorgeous and fun new website!

After seven years in the business, Karen Davis knew she didn’t want to be “just another interior decorator” and decided it was time to rebrand her business based on her passions and a strong sense of her authentic self. The result is the recently launched Marker Girl, her Houston-area design firm dedicated to creating the “Happy Family Home.”

The name comes from an incident any mother can understand: One day when her daughter was just 2 years old, Karen’s “mommy feeling” kicked in. “When I walked into our family room, I found her doing some decorating of her own with a black Sharpie—on herself and on my ottoman!” Karen laughs: “After that, I made the decision that I should decorate around my family’s lifestyle and work with my clients the same way. I also discovered what a ‘Happy Home’ is about—focusing on time spent together in spaces that are comfortable and make you happy.”

Karen joined my Mastermind program when it began three years ago, and she says that “working with Tobi helped give me the confidence to refocus my business.”

“My biggest takeaway from the program is to be proud of who I am and what I stand for with my brand. Tobi has shown me how to create a more successful business around that brand,” Karen says. “Honestly, if it weren’t for her, there would be no Marker Girl. Tobi was the one who really believed in me when I didn’t believe I could do this myself.”

With her company’s new brand identity in place and her vision more tightly focused, Karen is working to spread the word about Marker Girl and build multiple revenue streams.

Karen says, “I look forward to sharing all that I am doing and learning and connecting with more moms-on-the-go like me who are always looking for ways to improve their life, family and home.”

As a mom myself, I especially love all Karen’s busy mom tips, because this busy, working mom needs all the help I can get!! And something you may not know about me is that I am a Marker Girl too. I wrote on everything as a child including my grandmother’s turquoise ultra-suede chair. Oops!

So if you’re a Marker Girl yourself, or you want family-friendly tips for mom’s on the go, head over and check out the Marker Girl site. And to tide you over until you get there, here are just a couple of Karen’s gorgeous,kid-friendly spaces.

karen davis 1aMarkerGirlHomeLiving


Happy Humpday to all you Marker Girls and Boys out there! xo,

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Mastermind Spotlight: Beth Lindsey

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Today I want to introduce you to another of my amazing Mastermind Members, Beth Lindsey. Not only is she beautiful with an exquisite wardrobe (you should see her shoes!), she’s so kind and gracious which I am sure are the traits that her many clients value in her most.

Beth Lindsey Headshot

Educated in the heart of Mississippi and now living in Houston, Texas, Beth embraces her deep Southern roots in her work through Beth Lindsey Interior Design.

“My design business unites Southern grace with a discerning, progressive mindset to create beautiful, edited interiors,” Beth says. “My interiors are inspired by fashion, heritage and the homeowner’s personality, which allows me to infuse each space with a distinctive character. The soul of my business is a unique combination of Southern heritage and tradition mixed with modern luxury.”

beth lindsey room shot 1

Beth has been in the interior design business for more than 15 years. A highlight of last year was a major remodel of a 10,000-square-foot home that earned her two ASID awards. “The owners were very open to trying new ideas and wanted a lot of color,” Beth says.

beth lindsey room shot 2

To help grow her business, Beth joined my Mastermind program about 15 months ago. Like many solo designers, one of her biggest challenges is trying to navigate social media—from Facebook and blogs to Twitter and Instagram—while not taking time away from her work with clients. But she knows new media’s importance, especially as she sets fresh goals for herself, including building her brand and name recognition, and making new contacts with realtors, builders and contractors.

beth lindsey room shot 3

While she’s working toward those goals, she holds onto gems of advice she’s gotten from me, including “If I want this business to flourish, I need to do it—just start.”

Beth also is embracing the idea of self-care. “It is important for me to take time out and relax,” she says. “Cultivating a balance between business and personal life allows me the opportunity for creative growth, which will lead to a successful business.”

Well I certainly know what she means, I am back on the self-care wagon bigger than ever and it’s no easy feat. So good luck to Beth on her balancing act and be sure to check out her new blog. I think you’ll love Beth’s perspective on all things design!

Happy Wednesday Friends! xo,

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Mastermind Spotlight: Kathleen DiPaolo

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Kathleen DiPaolo is a jack of all trades AND a master of many! She has succeeded in several distinct careers and like me, she brings an MBA to her creative endeavors. Here’s a bit more about this talented member of my Deluxe Mastermind Consulting group and some gorgeous images of her work!


After earning degrees in art history and Italian studies, she landed a job at the National Gallery of Art in Washington, D.C., and later—after adding an MBA to her credentials—worked for Disney Store, managing its art and collectibles business. After marrying and buying her first home, she earned a real estate broker’s license. With that, she began buying, fixing up and selling houses (she’s flipped over 300 homes!)—and that led to interior design.


“About three years ago, I had my a-ha moment: Why not combine everything?” Kathleen says. “When I meet with clients, I want to know the value of the home in the area (with my real estate broker’s license) so I can design their interiors (interior design) to maximize their return on investment (MBA). It is the puzzle that I try to solve every time I meet with a new client.”

It’s no wonder Kathleen calls herself “the Property Solver.”


“My greatest triumph was niching my business,” says Kathleen, who’s enjoying her first year in my Tobi Fairley Deluxe Mastermind program. “Once I figured out who I was and why I was different from all of the other designers out there, I felt as though everything clicked!”


Kathleen’s business—Kathleen DiPaolo Designs in Costa Mesa, Calif.—is never static. Last year, she shifted her pricing structure from hourly to fee-based. “When I determined why it was a win-win for my clients and for me, it stopped me from being fearful of explaining my value. You can’t do anything when you are fearful.”


This year, Kathleen is launching fabric and finial lines. She is also expanding her website to better proclaim her unique selling proposition. And then there’s the trip to Morocco that she’s on as we speak. “I am dying to see the colors, textures, shops, people—everything!” she says. “Traveling inspires my core.”


Stay tuned for more amazing accomplishments from the Property Solver, Kathleen DiPaolo! She just may have the keys to maximizing the value of your home.

Thanks for joining me for this Mastermind Spotlight. I love highlighting talent, creativity and gorgeous design.


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To learn more about all my consulting services for designers and design enthusiasts including my Mastermind Consulting Group, visiting my website here.

Alexa Hampton, P. Allen Smith, and Do I Need a Business Coach?

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So you’re ready to elevate your business. Maybe you’ve followed my business success. Or you want a celebrity brand with diverse revenue streams like design icon Alexa Hampton or the highly accomplished P. Allen Smith who practice many of the same techniques that I do. But you just don’t know how to get from where you are to where you want to be. Do you need a business coach or a Mastermind group to help you get there?

I think anyone who is serious about growing their business needs a business coach, or at the very least a mentor. I am a business coach and mentor and I still have my own coach. No one can go through all the demands and decisions a business requires of them without help, unless they want to go crazy trying to figure it all out on their own. At the very least you need a sounding board – someone to validate your good ideas, and play devil’s advocate too.

And to take it a step further, a Mastermind group allows you to benefit from the mentor AND all the other members. The rewards are exponential. So let’s look at what a typical Tobi Fairley Mastermind Session looks like.


This year my Mastermind Consulting Group‘s focus is Building a Design Business for the New Economy.

Many of you tell us that it’s really your lack of business systems and structure that is holding you back from your full potential and profitability. Well, we kicked off my Mastermind 2014 with a BANG in our February session. I opened up the vault for the first time ever and shared my systems and procedures, including all our forms and checklists that we use to keep our business running like clockwork, even when my schedule includes more than 15 trips outside of Arkansas like it does this year.


P. Allen Smith, my friend, gardening guru, and TV star joined us for a VERY candid conversation about what it takes to keep his empire running – including his exquisite Moss Mountain Farm with a staff of over 40 people, 3 nationally syndicated TV shows, tons of speaking engagements, private garden and landscaping clients, product lines, all the while working on his 7th book. Yes I said 7th! He was so inspiring and I had some major ah-ha moments myself during his talk, particularly when he shared with us what a typical day looks like for him.

I also brought the amazing, funny, and charming Alexa Hampton to Mastermind. She gave an inspirational talk on how she has modernized her design business – the iconic Mark Hampton Ltd. – for today’s economy and consumer. She is a savvy businesswoman, in addition to a talented designer. She spoke about going after licensing deals, how she did it, and what made her successful. And she shared with us the work and ideas that went into her two gorgeous and information-packed design books. And Alexa graciously shared how taking her systems and putting them to work in your business can help you build a dynamic brand of your own.


Members of my Deluxe Mastermind Group (which means they stay on for Day 2 to strategize and workshop their particular business challenges) got access to my personal business coach that I have worked with the last 4-5 years, the one who has been so instrumental in helping me get to where I am today. And as a group we designed additional revenue streams, defined or redefined niche strategies and 2014 goals, and answered all the burning questions facing creatives today. This session was invaluable and the feedback from our members for all the February sessions and speakers was off the charts. 

So are you thinking that my Mastermind Consulting Group sounds like a fit for you? Then head over to the consulting page of my new website and check out my Mastermind video and all the program details.


You can start Mastermind any time and your membership will run for 12 consecutive months. Our next live on-site session is going to be in Bentonville, AR, at the chic and stylish 21c Museum Hotel. Come in early enough for our AMAZING museum tour of Crystal Bridges. The brainchild of Alice Walton, daughter of Wal-Mart Founder Sam Walton, the highly acclaimed Crystal Bridges is the largest collection of American Art in existance and the stunning architecture was designed by Israeli architect Moshe Safdie and is nestled into the picturesque Ozark Mountains of Northwest Arkansas.

We’ll begin the event with an amazing tour of the Crystal Bridges Museum on the afternoon of June 9, and a reception at the museum immediately following with a Fantastic Keynote speaker.

The content theme of this session is Media and Marketing for the New Economy. On June 10, my team and I will help you navigate marketing, PR, social media, and video to help you promote your business like NEVER before! Did you hear that? We will teach you how to bring video to your business, and I think video is THE business tool of the future.

We have another A-list group of speakers and experts joining me. Libby Langdon (of The Daykeover), whose House Beautiful cover I’m sure you’ve seen recently, will be offering her amazing guidance to our Deluxe members on June 11, helping them refine and improve their on-camera skills.

And then in September, Mastermind will be in Dallas,TX at the Rosewood Crescent Hotel!  Our content theme is Making More Money in the New Economy. We all want to do that, right?! So we’ll bring you cutting edge ideas and new revenue streams to help you achieve that goal! I know we’ve been talking new revenue streams for a while, but this will be the session where we roll up our sleeves and map out exactly which areas are right for your business and give you the first 3 steps to move you into action before the end of 2014. And remember, we will do a deeper dive on this topic for our Deluxe members on Sept. 17, and I guarantee you that THIS is the year to upgrade to that level if you haven’t already. The contacts we are delivering to you at the deluxe level this year will open doors for your future revenue streams that you can’t even imagine!

And if all this content weren’t already life-changing, you get monthly telelcalls with me. Here are our topics for the rest of 2014.

  • Feb. 25: Tips of the Trade…Crafting a Pitch for Print Media, Television or Licensing Partners
  • March 18: Pulling Back the Curtain…the Reality Behind the Polished Façade of Nationally-Acclaimed Designers
  • April 15: Which Social Media Platforms are Right for Your Brand
  • May 13: Branding with a Purpose…How to Turn Your “Why” into Your Brand Identity
  • June 17: To Blog or Not to Blog in the New Economy
  • July 15: Is Niche Enough? How to Stand Out from the Competition to Connect with Your Ideal Client
  • Aug. 19: Pay Yourself What You Really Deserve
  • Sept. 9: Stay Healthy and Make a Profit
  • Oct. 14: Entrepreneur S.O.S.: Handling the Pressure of Running a Small Business
  • Nov. 18: The Progression of a Design Career…How I Got Started and What I’ve Learned
  • Dec. 16: From Schlepping to Superstar; Adopt the Consulting Mindset to Increase Profitability



So if you want to catapult your business into success this year. If you want to network with key business celebrity and experts. If you want to surround yourself with like minded peers in the industry to help hold you accountable to reaching your goals. And you are looking for a business coach or mastermind group, I hope you’ll consider joining my Mastermind consulting group today.

And to make it even more enticing, why not make MONEY for recommending that your friends and colleagues join you in this dynamic group! My newly-revamped Affiliates Program will give you money for recommending my events, programs, and products! For anyone who enrolls in one of my signature events through your affiliate link (Designer MBA, Design A-to-Z, or Think Tank), you will receive $300. For anyone who signs up for one full year of e-coaching through your link, you will receive $100. And anyone who signs up as a NEW Mastermind member, you will receive $1,000! Just click the link here to learn more and to register for your link and a badge for your website/blog!

You can be an affiliate even if you aren’t a part of our great Mastermind group.

Thank you for allowing me to share my excitement for our program with you. I know some of you only want to hear my design ideas, but I would be doing a disservice to all those that want to join us in making a big leap in their business this year if I didn’t sometimes share all we have to offer.


And if you have any questions about the Tobi Fairley Mastermind program or any of our consulting programs or events that you can’t find the answer to on our website, please email us at so we can help.

Happy Sunday, Y’all.


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