Archive for the ‘Mastermind Group’ Category

Alexa Hampton, P. Allen Smith, and Do I Need a Business Coach?

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So you’re ready to elevate your business. Maybe you’ve followed my business success. Or you want a celebrity brand with diverse revenue streams like design icon Alexa Hampton or the highly accomplished P. Allen Smith who practice many of the same techniques that I do. But you just don’t know how to get from where you are to where you want to be. Do you need a business coach or a Mastermind group to help you get there?

I think anyone who is serious about growing their business needs a business coach, or at the very least a mentor. I am a business coach and mentor and I still have my own coach. No one can go through all the demands and decisions a business requires of them without help, unless they want to go crazy trying to figure it all out on their own. At the very least you need a sounding board – someone to validate your good ideas, and play devil’s advocate too.

And to take it a step further, a Mastermind group allows you to benefit from the mentor AND all the other members. The rewards are exponential. So let’s look at what a typical Tobi Fairley Mastermind Session looks like.


This year my Mastermind Consulting Group‘s focus is Building a Design Business for the New Economy.

Many of you tell us that it’s really your lack of business systems and structure that is holding you back from your full potential and profitability. Well, we kicked off my Mastermind 2014 with a BANG in our February session. I opened up the vault for the first time ever and shared my systems and procedures, including all our forms and checklists that we use to keep our business running like clockwork, even when my schedule includes more than 15 trips outside of Arkansas like it does this year.


P. Allen Smith, my friend, gardening guru, and TV star joined us for a VERY candid conversation about what it takes to keep his empire running – including his exquisite Moss Mountain Farm with a staff of over 40 people, 3 nationally syndicated TV shows, tons of speaking engagements, private garden and landscaping clients, product lines, all the while working on his 7th book. Yes I said 7th! He was so inspiring and I had some major ah-ha moments myself during his talk, particularly when he shared with us what a typical day looks like for him.

I also brought the amazing, funny, and charming Alexa Hampton to Mastermind. She gave an inspirational talk on how she has modernized her design business – the iconic Mark Hampton Ltd. – for today’s economy and consumer. She is a savvy businesswoman, in addition to a talented designer. She spoke about going after licensing deals, how she did it, and what made her successful. And she shared with us the work and ideas that went into her two gorgeous and information-packed design books. And Alexa graciously shared how taking her systems and putting them to work in your business can help you build a dynamic brand of your own.


Members of my Deluxe Mastermind Group (which means they stay on for Day 2 to strategize and workshop their particular business challenges) got access to my personal business coach that I have worked with the last 4-5 years, the one who has been so instrumental in helping me get to where I am today. And as a group we designed additional revenue streams, defined or redefined niche strategies and 2014 goals, and answered all the burning questions facing creatives today. This session was invaluable and the feedback from our members for all the February sessions and speakers was off the charts. 

So are you thinking that my Mastermind Consulting Group sounds like a fit for you? Then head over to the consulting page of my new website and check out my Mastermind video and all the program details.


You can start Mastermind any time and your membership will run for 12 consecutive months. Our next live on-site session is going to be in Bentonville, AR, at the chic and stylish 21c Museum Hotel. Come in early enough for our AMAZING museum tour of Crystal Bridges. The brainchild of Alice Walton, daughter of Wal-Mart Founder Sam Walton, the highly acclaimed Crystal Bridges is the largest collection of American Art in existance and the stunning architecture was designed by Israeli architect Moshe Safdie and is nestled into the picturesque Ozark Mountains of Northwest Arkansas.

We’ll begin the event with an amazing tour of the Crystal Bridges Museum on the afternoon of June 9, and a reception at the museum immediately following with a Fantastic Keynote speaker.

The content theme of this session is Media and Marketing for the New Economy. On June 10, my team and I will help you navigate marketing, PR, social media, and video to help you promote your business like NEVER before! Did you hear that? We will teach you how to bring video to your business, and I think video is THE business tool of the future.

We have another A-list group of speakers and experts joining me. Libby Langdon (of The Daykeover), whose House Beautiful cover I’m sure you’ve seen recently, will be offering her amazing guidance to our Deluxe members on June 11, helping them refine and improve their on-camera skills.

And then in September, Mastermind will be in Dallas,TX at the Rosewood Crescent Hotel!  Our content theme is Making More Money in the New Economy. We all want to do that, right?! So we’ll bring you cutting edge ideas and new revenue streams to help you achieve that goal! I know we’ve been talking new revenue streams for a while, but this will be the session where we roll up our sleeves and map out exactly which areas are right for your business and give you the first 3 steps to move you into action before the end of 2014. And remember, we will do a deeper dive on this topic for our Deluxe members on Sept. 17, and I guarantee you that THIS is the year to upgrade to that level if you haven’t already. The contacts we are delivering to you at the deluxe level this year will open doors for your future revenue streams that you can’t even imagine!

And if all this content weren’t already life-changing, you get monthly telelcalls with me. Here are our topics for the rest of 2014.

  • Feb. 25: Tips of the Trade…Crafting a Pitch for Print Media, Television or Licensing Partners
  • March 18: Pulling Back the Curtain…the Reality Behind the Polished Façade of Nationally-Acclaimed Designers
  • April 15: Which Social Media Platforms are Right for Your Brand
  • May 13: Branding with a Purpose…How to Turn Your “Why” into Your Brand Identity
  • June 17: To Blog or Not to Blog in the New Economy
  • July 15: Is Niche Enough? How to Stand Out from the Competition to Connect with Your Ideal Client
  • Aug. 19: Pay Yourself What You Really Deserve
  • Sept. 9: Stay Healthy and Make a Profit
  • Oct. 14: Entrepreneur S.O.S.: Handling the Pressure of Running a Small Business
  • Nov. 18: The Progression of a Design Career…How I Got Started and What I’ve Learned
  • Dec. 16: From Schlepping to Superstar; Adopt the Consulting Mindset to Increase Profitability



So if you want to catapult your business into success this year. If you want to network with key business celebrity and experts. If you want to surround yourself with like minded peers in the industry to help hold you accountable to reaching your goals. And you are looking for a business coach or mastermind group, I hope you’ll consider joining my Mastermind consulting group today.

And to make it even more enticing, why not make MONEY for recommending that your friends and colleagues join you in this dynamic group! My newly-revamped Affiliates Program will give you money for recommending my events, programs, and products! For anyone who enrolls in one of my signature events through your affiliate link (Designer MBA, Design A-to-Z, or Think Tank), you will receive $300. For anyone who signs up for one full year of e-coaching through your link, you will receive $100. And anyone who signs up as a NEW Mastermind member, you will receive $1,000! Just click the link here to learn more and to register for your link and a badge for your website/blog!

You can be an affiliate even if you aren’t a part of our great Mastermind group.

Thank you for allowing me to share my excitement for our program with you. I know some of you only want to hear my design ideas, but I would be doing a disservice to all those that want to join us in making a big leap in their business this year if I didn’t sometimes share all we have to offer.


And if you have any questions about the Tobi Fairley Mastermind program or any of our consulting programs or events that you can’t find the answer to on our website, please email us at so we can help.

Happy Sunday, Y’all.


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A Pillow Giveaway and Mastermind Spotlight with Traci Zeller

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pillows on green rug

Hello friends! Today is an exciting day because, since this is my birthday week – a week full of celebrations – I am feeling generous and so I’m giving away 2 fabulous pillows to one lucky reader of Tobi’s Blog. Now that’s really a reason to celebrate!

Actually  to be more accurate, my friend Traci Zeller is the one feeling generous and we are giving away a gorgeous pair of her “Bubbly” pillows in the sweet pea color with a chic green flange (see adorbs photo above, top left pillow). Isn’t bubbly the perfect name for this great fabric that reminds me of popping the cork to celebrate a special occasion? Like my birthday perhaps? ;) And in just a minute, I’ll tell you how you can enter to win these beauties.

But if you don’t already know Traci, then you don’t know what you are missing. Traci has been a member of my Mastermind Consulting Group since it’s inception, and boy has she ever taken huge leaps over the last three years. I thought it would be fun to highlight all she has accomplished and let you get to know her a bit better. She has amazing things in the works, and I can assure you, you will be hearing a lot more about this lawyer-turned-interior-designer in the coming months and years.

TZD Profile Photo (headshot)

So who is Traci Zeller and what has she been up to? Well, she’s coming off a stellar year. In 2013, the founder of Traci Zeller Designs in Charlotte, N.C., launched a line of textiles and home accessories (hence the fab pillow giveaway). Another high point for her: creating a dressing room for Traditional Home’s Showhouse at Adamsleigh in nearby Greensboro, and she was in good company with design greats Suzanne Kasler and Miles Redd, who were also part of this stunning show house.

“2013 was a fantastic year,” Traci says. “My word for the year was ‘dream,’ and a lot of dreams really did come true.”

tra120215_ 026 (room shot)

Traci has been involved in the world of interior design for about a decade. Her design philosophy is rooted in her belief that “beauty is created when you make the ordinary orderly.” You can see more of her gorgeous work here.

This mother of  7-year-old twin boys has a particular passion for working with families.

tra130603_046 (fabrics)

“I create crisp, classic, and highly functional products and interiors that empower active families to enjoy simpler and more stylish lives. Many of those families have young children and, yes, multiples! There’s something special about having twins or triplets and understanding those dynamics. Most importantly, with the busy pace of everyday life today, I think we all want life to be simpler and more stylish.”

And as I mentioned, Traci has been part of my Mastermind program since its inception three years ago. That’s dedication, right? So I had to ask what has kept her working with my team and me for so long. Here’s what she had to say…

“I have always been impressed by how you make things happen, Tobi. The biggest takeaway I’ve had is how much work goes into making those things happen and what I need to do to make those things happen for myself. You can’t sit back and wait. Take the reins and make it happen for yourself!”

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And sitting back is certainly not what Traci has been doing. Besides her amazing design work and fabric launch, she’s been published in Better Homes and Gardens and her home that she shares with her wine-loving husband was recently featured in a fantastic spread in the prestigious publication Wine Spectator. And if those two magazines weren’t enough, her work graced the pages of Traditional Home, too.

And then there’s Traci’s signature scent. Her candle is Ah-mazing! I have already had two of them and I burn them so often that I need to buy a case. And it’s so chic in the mercury glass container. You can find all Traci’s products in her e-store in case you want to bring some of them into your home.

Traci is planning to make things happen again in 2014. Her No. 1 goal is to “continue doing great work for great clients,” but she’s also embarking on new ventures a few that I am privy to but I can’t spill the beans just yet.  Traci wants you to know that she has “a few little (and for the moment hush-hush) projects” that she’s working on, and she can’t wait to see them come to fruition. And don’t worry, the moment they are public, the readers of Tobi’s Blog will be there first to know.

And since I am so into video this year, here’s a little video that sums up all that Traci does…

So now for the giveaway. If you want to be the lucky winner of Traci’s Bubbly pillows, just leave me a comment below and tell me where you would use these fun pillows in your home and what you love about them most and you will be entered. You have until midnight on Friday, Jan. 31 to enter to win. I will be announcing the lucky winner on Saturday morning, Feb. 1.

Please be sure to follow Traci’s blog for great ideas on Stylish Living even if (or especially if) you have kiddos in your life.

Good Luck Everyone!


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p.s. If you want to take charge of your business and your life with the help of Tobi Fairley & Associates like Traci did, check out our website consulting page here. It will tell you all about our programs, courses and more.

And if you want to start with my best-priced course ever, you should join me for my Build Your Dream Business 6-week telecourse that starts tomorrow. (Don’t know what a telecourse is? I explain it all here.)

You still have time to sign up and really start living and working your passion and your dreams this year. Join the dozens of folks including Traci who have already signed up. It’s time to start getting paid what you are worth for a job you love. A year from now you will wish you had started.

To learn more about this telecourse and to sign up, go here. Don’t procrastinate on not procrastinating! It’s time to make your life and business all that you dream of starting TODAY! And don’t worry if you miss the first call on Thursday, we will email you the call and get you up to speed so you can have BIG results this year. I can’t wait to help you so go ahead, take the leap.


Soulful Sunday: Life is Short, Practice Gratitude

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I am in the middle of a weekend of total replenishment and relaxation. I have not officially “dressed” or put on makeup since Thursday. THURSDAY!!!! And this is Sunday. I can’t tell you how much my soul needed to be filled. My face needed to be free and my body needed to lay in bed or on the sofa and do absolutely nothing but exactly what I wanted to do!!!!


I have spent hours cuddling my daughter, building tents in the middle of the living room that she could nap in while she recovers from being sick and I have cooked her all sorts of comfort food from beignets, to buttered pasta, to chocolate chip cookies. Not too healthy but full of mommy’s loving kindness. And for me cooking also fills my soul. I’m a Southern girl, for me feeding people equals loving people.


Today, I am bringing this weekend full circle watching back-to-back episodes of Oprah’s Super Soul Sunday with Brene Brown. We have spoken about Brene here before and her amazing TED talk. She is genius and I SO needed to hear her today.


She is talking about so many profound things, but here is what really resonated with me today. Gratitude….Gratitude is NOT an Attitude. Gratitude is a Practice. Did you hear that? It’s not enough to have a grateful heart, but you MUST PRACTICE gratitude. You must tell people you are grateful for them. You must write it down in a journal daily to make it real in your mind and your heart. What is keeping you from PRACTICING gratitude? Stop waiting, you don’t have to be perfect in your gratitude. You just have to be consistent. Remember my post on Life Practice, not Life Perfect? Well start today with Gratitude Practice, not Gratitude Perfect.

Do you know what Brene says is the hardest emotion for people to deal with? JOY! WOW…really? We can’t accept the good things in our life. Sounds crazy, right? But I think for many people, this is true. We can rally around and totally get into the drama of all the challenges in our life. But when Joy shows up we don’t know what the heck to do with it. And Berne even took it a step further. She said so many people live their life not able to accept the joy in their life because it seems too good to be true. They are always waiting for the other shoe to drop.


I am an optimist, so I don’t really struggle with this as much as some. I love to see the world through “Rose-colored glasses”. But my husband is exactly this. Understandably so, because he lost his mom to breast cancer at age 17. So he has experienced great loss and vulnerability. Brene told a story of a man who went through is life never being too happy or getting too excited because he would “rather be pleasantly surprised than eternally disappointed!” WOW…my husband has been using THIS EXACT PHRASE as his life’s philosophy the entire time I have known him. And in Brene’s story, the man lost his wife in his late 50′s and came to realize that no amount of protecting himself by “waiting for the other shoe to drop” prevented the pain and devastation of losing his wife. So he went on to say that he wasted SO many times when he should have been happy and grateful for the joy and abundance in his life, when he should have been relishing the moment and living in the present instead of wondering what bad thing would happen next. He should have told his wife every day that he loved how she set the table, or how her laughter or her smile filled his soul.


Brene put it this way…”We are trying to dress rehearse tragedy so we can beat vulnerability to the punch.” But guess what…It doesn’t work. And only gratitude, practiced daily, can help you really experience the joy in your life and survive the pain. I’m speechless…What a gut check for my husband and me!


What does this say to you? Does this give you perspective on what is really important in life. Just yesterday, my friend and Mastermind Group Member Lisa Mende, shared this amazing post on her blog about the last moments with her son, Walker. I know Lisa knows exactly what the man in the story above feels. I know she now cherishes every moment in life with a completely different set of eyes than before. And she struggles with the regret of not living in the moment with her son while she still had time.


So this weekend, as I work to get back on track with my self-care, my meditation practice, my healthy eating and exercise that fell by the way-side with all my travels this year, I now realize that the most important thing that fell by the wayside was a PRACTICE of gratitude and perspective on what is really important in my life. So as of today, my schedule for summer looks completely different than it did a few days ago. Photo shoots are pushed back, work is eliminated or delayed, and the next 3 months while my daughter is out of school will be FILLED with living in the moment with her and practicing gratitude for it all the while.


Will you join me in re-prioritizing your life and practicing gratitude? Will you start today? I said it yesterday and I will say it again…Life it Short.


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Tobi’s Special Sauce: An Ingredients List for Empowerment

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Tobi has talked with you a LOT about self confidence, so I know that you have a pretty good idea that she sees confidence, self-worth, self-forgiveness, and personal resilience as critically-important to professional success and personal fulfillment.

And–just as I have a deep appreciation for the way Tobi’s designs powerfully transform a home and a family’s experience of that home–I have also been amazed to see the transformations made in creative businesspeople as they work with Tobi in her Camp events, in the E-Coaching program, and especially in her Mastermind consulting group.

But hands-down the most remarkable change that seems to take place in people who are growing their businesses with her guidance is the huge shift in their sense of EMPOWERMENT. This is like self-confidence in action! These creatives are tapping into their personal power and channeling it into their professional endeavors in ways that are uniquely expressive of their individuality and style.

It seems that the LONGER these progressive thinkers work with Tobi (and as part of such a thriving community of shared experience and knowledge) the more authentic their brands become as they embrace their own visions for their “dream” businesses. Their dreams are growing legs and beginning to sprint toward their goals, all because they are EMPOWERED. It is a huge inspiration to me!

I grew up in a beauty shop. My mother has owned her own hair salon (and, now, spa) since before I was born. She was a creative businesswoman driven, at first, not by a personal sense of empowerment but by sheer necessity. Her skill propelled her, as did her ability to communicate clearly and effectively with her clients. She came to empowerment later through self-study. (It’s amazing! All of the same gurus that Tobi follows are also my mom’s faves!!). And what’s stunning to me is that she did it in near-total isolation from other business visionaries who could deeply identify with her trials and successes.

And when I see the small-business owners who are bonded through the Tobi community, I know they have found the “special sauce.” If only ALL of the visionaries (like my mama) who are out there forging their own paths could access the inspiration, motivation, and clarity that these professionals do through Tobi’s coaching and camps, I KNOW it would change their lives and keep them on the path to fulfillment.

Here’s my take on the top 5 elements of these programs that all creatives should seek in some form if they want to reach out and claim the empowerment they need!

1) Supportive Community of Colleagues who are Unconditionally Accepting of You
2) Accountability
3) Shared Industry Knowledge in a Non-Competitive Environment
4) Motivation to Make Your Professional Journey a Personal Quest
5) Access to a Mentor or Guide who Reveals All he or she has Learned and Confirms that There’s No Secret Pill, Just WORK and ATTITUDE

If you are a visionary in isolation, seek these qualities in whatever system of support you find. These are they key attributes to realizing your full power potential.

If any of you reading this are current or former members of Tobi’s network of professionals and you feel like there’s anything you’d like to add–elements of the experience that are of greatest importance to you–please leave a comment below! Your testimonial is more powerful than any observation I could possibly make!

Tomorrow is Self-Care Saturday! See you then!



At Home with Kim Hoegger, a Pinterest Feature

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Hi, there, and Happy Monday!

(Don’t think for one second that these images are just random…the common thread will be revealed. p.s. All are linked.)

I hope you had a very “lucky” St. Patty’s Day yesterday and that you weren’t pinched (that is…if you didn’t want to be!).

Firstly, I just want to express my deep gratitude for how welcome you have all made me feel as blogsitter for the week! Now I know what keeps Tobi blogging through thick and thin: you are a warm and generous bunch of readers! So: mwah! And thank you.

Now for something very exciting. I know Tobi has told you about her work as a coach for creative business owners. And I also know that she has told you about Mastermind Consulting Group, which is a wellspring of inspiration to her and a crucial source of community and empowerment for all of our members!

And as part of a new exercise for the group, Tobi has featured a number of these members on her Pinterest account, by hosting shared boards that really allow them to develop their brand concepts and their vision for the business of their dreams! Exciting, right?!

And I just thought it would be really fun for you to get a sense of the diverse brands these amazing creatives are building and to open the door for you to be inspired by each of their signature styles.

And the first Mastermind member whose board I want to share with you is Kim Hoegger, an interior designer who draws on her past experience as a restaurateur and hotel designer to create home spaces that invite you to be perfectly AT HOME.

All of the images in this post were pinned to the Tobi/Kim shared board, and you can explore more by checking out the board itself, HERE.





Just lovely, right? Are you getting a feel for what Kim’s aesthetic is?

I have two more boards from other members coming up later in the week, so stay tuned for more inspiration!

And tomorrow…MORE of Tobi’s thoughts on vacations while she’s, well, on vacation.

Much love,