Archive for the ‘Designer MBA’ Category

Designers: It’s Your LAST Chance to Get My LIVE Designer MBA Course Ever!

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Hey, Designers! Have you been thinking for quite some time about taking my very popular, life and business changing live course, Designer MBA but just haven’t made the leap? Well, first of all it is AMAZING! This course is a giant game-changer for designers at all levels. It’s so good we have had several people take it as many as 3 times and it’s so jam-packed with fantastic content they learn something new every time. And that’s partially because we are constantly updating and adding the latest and greatest business advice and foundational tools I have in my arsenal to make sure that each session of Designer MBA makes the biggest possible difference in your business.

There are many designers out there who have taken lots of designer courses and seminars and they tell me time and again, “Tobi your Designer MBA is amazing. It’s the real meat and potatoes of running a creative business!” and though these people say they get good nuggets from many seminars they take, mine is like a smorgasbord of content and that once their head stops spinning from the sheer amount of fantastic content, putting these ideas into practice changes every single part of their business from how they work, to helping them finally charge what they are worth, to finding their ideal client and so, so, so much more!

So if you have seriously wanted to work with me on this content, live and in person, now is your last chance. Seriously, I am not planning on teaching this live course again…ever! And that’s not because I don’t love this content or don’t think it’s valuable. I think every designer in business today needs this content and it really applies to any small business–not just designers. It’s especially great for other creative businesses. I have seen those who have taken this course leap frog a lot of their competition and reach major goals that were only dreams previously.

But if you follow my blog, you know I am moving in the direction of some big dreams myself, including new ideas and lots of exciting launches I have been wanting to put out in the world for a while and so I am ready to retire the live version of Designer MBA and move into some other things that have been sitting on the back burner in my life. As I know you well know as an entrepreneur, there are only so many things you can offer at once. So my beloved live version of Designer MBA will be just a memory soon but at least a memory that connects a lot of attendees like a big ole family!

So is Designer MBA right for you? Do you want to be a part of the designer MBA live family?  How can you decide if you should attend? Well If there is one thing I’m asked over and over, it’s how to charge for your services as an interior designer. Too often we don’t have the confidence to ask for what we are worth or even know those numbers are possible – or we’re just not sure that anyone will pay us a large fee, although we haven’t even tried to see what the market will bear. And charging what you are worth is only one small part of the Designer MBA curriculum. We cover everything from how to pay yourself 6 figures or more, whether you should hire or grow or outsource (hint: I am outsourcing more than ever before), how to create additional revenue streams so you can reach financial freedom, how to prove your value to your clients so they will pay you 5 and 6 figure design fees, how to increase cash flow and profits to have your best year ever and much more.

If you aren’t making the salary you want, if you aren’t getting the type of clients or budgets you want, and if your business is causing stress or worse, burnout, then you must join me at Designer MBA, a business education for design professionals and creatives, held May 16-17 at Thermador’s incredible Design & Experience Center in Irvine, CA!

In these two days, we’ll also talk about how and where to find your ideal client, how to make your firm lean and mean (and that means making more money with ease), strategies for marketing yourself, and how to really understand your financial health! I open my own books and tell you exactly how I charge and how I run my business. There are NO secrets.

And speaking of secrets – you’re going to see some super-secret new products from Thermador while we’re at their headquarters. They’re even going to show you how all these “secret” products work with a tasty and fun cooking demonstration the evening of May 15! With that, and the fact that you’ll earn .8 CEUs from all of my content, this is one of the most valuable Designer MBA events I’ve ever held!

At Thermador’s amazing Design & Experience Center, with my friend and MBA attendee Laura Lee

So if you want to learn the tips and tools that have transformed hundreds of design businesses across North America, this is your only chance to get this valuable content from me in a live setting again.

Here’s what a few of my Designer MBA attendees have to say about the course:

“I just gave a proposal presentation today for DOUBLE my fee from last year! I would have taken much longer to have gotten to this point in my business if it wasn’t for you! Thanks for helping me to stop leaving money on the table and start charging what I am worth” – Michelle Lynne, Michelle Lynne Interiors Group

“Tobi is so generous with her time and her knowledge. I walked in frightened about the future of my business. I walked out a confident designer! I have the tools to restructure, and I am rebuilding for success.” Alison Johnston

“When we first started working with Tobi in Designer MBA , we remember her saying this could be the year we get our first 6-figure design fee and we laughed to ourselves and thought ‘in our dreams’. Well you were right Tobi, and with your help we now have dream clients with big fees and multi-million dollar furniture budgets. Thanks to your classes we feel confident submitting the right fees and charging what we are worth. We just wanted to say a BIG Thank You! We wouldn’t be at this point without all the knowledge we gained working with you.”  -Jennifer Binion and Zeb Grant, Binion & Grant Interiors

“I would have paid twice as much for the results I have already reaped!” Suzy Watkins

Again, Designer MBA will be held May 16-17 at the Thermador HQ in Irvine, California and I want YOU to join me there! It’s your last chance to experience this amazing content live with me so I can help you kick your business into high gear and get ready to achieve the success you’ve always dreamed of! Click here to learn more and to sign up.

I hope to see you in California next month!

xo,

 

 

 

 

 

 

The Art of Truly Listening

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Have you ever gone to a party and found yourself drawn to person you’ve never met before, who seemed to be completely interested in you and everything you had to say? It’s like finding a new best friend, someone you seem to click with right away. That person usually only did one simple thing that made you feel special – they listened to you.

Listening seems to be a dying art. In today’s world of social media, oversharing, and selfies, we seem to be turning into people who want to showcase ourselves, but never really invest the time in learning about others. That can really hurt us in our personal lives and in our professional careers. If you are thinking that it’s a new year, and you want to turn things around in your business, this is one of the simplest things you can do that I promise will pay off. LISTEN.

respect

As an extrovert myself, this is something I definitely had to work on in my own life and career. Early in my design business, I had so many ideas and thoughts that I wanted to share them immediately with my clients, without actually giving them the space and time to tell me what they wanted and needed. I once even had a client say, “Are you listening to me?” before I actually slowed down and thought about how this was impacting me and my business. Over my 17 years in business, I’ve learned to ask a lot of questions and to really and truly listen to what the other person is saying. It’s made a huge difference in my design work, and in my business as a whole! Who am I kidding – it’s helped my personal life, too!

It’s so critical to focus on what another person is telling us. It does more than just make them feel important – you can learn so much about the other person and what they need. But you are also giving them a great customer service experience that will improve your bottom line. After all, according to Jonah Berger in his book Contagious, when people talk about themselves and are given the opportunity to share opinions, it activates their brains like a reward does, like when they are given food or money. And all of those chemicals that make them feel good are giving them a really good feeling about YOU.

listen

Remember though, you can’t sit there thinking about what you’re going to say next while you’re supposedly listening to that other person. You have to really LISTEN, taking in everything they are actually saying, as well as their body language and non-verbal cues. You want to lean in, to ask questions at the appropriate time, and to give them the spotlight that they want and deserve. Imagine what a different world we might have today if we spent more time focusing on someone else instead of taking yet another selfie.

Instead of being selfish with your time and attention, learn to give it away freely and openly. It will make you a better person, a better customer service provider, and a much more effective businessperson!

What do think of this simple but radical idea? Let me know in the comments section below. I’m listening!

xo,

Tobi-Signature

 

 

 

 

Designers: Transform Your Business, and Earn CEUs!

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Too many interior designers are struggling with the business of running their companies – it’s a common issue for people who are creatives! We have the design vision and the skills to create stunning rooms, but too often we don’t understand, or want to keep up with, the financial and strategic planning side of our businesses. Does that describe YOU?

Let me help you! My Designer MBA course is the deep-dive business education that has completely transformed design companies across the country! Taking place Nov. 10-11 in Dallas at the historic Stoneleigh Hotel, this two-day live event will give interior designers like you the tools and confidence you need to professionalize your processes and to sell your services with rock-solid confidence. And for the first time, I’m now able to offer .8 CEUs for completing the course. That’s almost all you need for a full two-year recertification!

I have an accounting degree and an MBA, in addition to my interior design degree, and I have years of experience in coaching and teaching other designers how to improve and refine their businesses for maximum success! There are hundreds and hundreds of designers who have turned their businesses around with me – and I want that same success for you!

Screen Shot 2015-09-27 at 4.01.54 PMWhat separates Designer MBA from any other business course or event is that I am also in the interior design trenches every single day. I know how hard it can be – and I have developed Designer MBA to answer all of the pain points you can have as a designer. I’ll teach you to:

  • Charge what you’re worth
  • Get your financial house in order
  • Attract your ideal client
  • Market your business like a pro

Here’s what a few of our Designer MBA customers have to say about the course:

“Since attending Tobi’s event, I had a 500% increase in profits! What Tobi will spoon-feed you is a roadmap to making money.” Mara Malcolm

“Tobi is so generous with her time and her knowledge. I walked in frightened about the future of my business. I walked out a confident designer! I have the tools to restructure, and I am rebuilding for success.” Alison Johnston

“I would have paid twice as much for the results I have already reaped!” Suzy Watkins

“After returning from Designer MBA, everything has changed in my business for the better. I have been sprinting just to keep up with everything happening. Now my time is not wasted running around, but in meeting new, quality clients and closing the largest contracts ever!” Kim Layne Gonzalez

Let me give YOU the same results! Join me at Designer MBA! Learn more by clicking here.

Stop leaving money on the table, and start feeling empowered!

xo,

Tobi-Signature

 

 

 

 

How to Change Your Interior Design Business

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The interior design business is a tough one. It’s a creative business that also requires some serious entrepreneurial skills, and too often those aren’t taught in design school. So many designers tell me that they were blindsided by the business itself, and the need to understand financials, marketing, pricing, negotiation, sales, and so much more.

But here is where I can help – in fact, it’s one of my PASSIONS to help other designers improve their businesses! I have an accounting degree and an MBA, in addition to my interior design degree, and I have years of experience in coaching and teaching other designers how to improve and refine their businesses for maximum success!

My Designer MBA course is the deep-dive business education that has completely transformed design businesses across the country! Taking place Nov. 10-11 in Dallas at the historic Stoneleigh Hotel, this two-day event will give interior designers the tools and confidence they need to professionalize their processes and to sell their services with confidence.

Screen Shot 2015-09-27 at 4.01.54 PMWhat separates Designer MBA from any other business course or event is that I am also in the interior design trenches every single day. I know how hard it can be – and I have developed Designer MBA to answer all of the pain points you can have as a designer. I’ll teach you to:

  • Charge what you’re worth
  • Get your financial house in order
  • Attract your ideal client
  • Market your business like a pro

Here’s what a few of our Designer MBA customers have to say about the course:

“Since attending Tobi’s event, I had a 500% increase in profits! What Tobi will spoon-feed you is a roadmap to making money.” Mara Malcolm

“Tobi is so generous with her time and her knowledge. I walked in frightened about the future of my business. I walked out a confident designer! I have the tools to restructure, and I am rebuilding for success.” Alison Johnston

“I would have paid twice as much for the results I have already reaped!” Suzy Watkins

“After returning from Designer MBA, everything has changed in my business for the better. I have been sprinting just to keep up with everything happening. Now my time is not wasted running around, but in meeting new, quality clients and closing the largest contracts ever!” Kim Layne Gonzalez

Let me give YOU the same results! Join me at Designer MBA! Learn more by clicking here.

Stop leaving money on the table, and start feeling empowered!

xo,

Tobi-Signature