If you’re an interior designer, I have a question for you: How seriously do you take your business? I can hear you say, “Tobi, my business is my entire life! I don’t even have time for anything else! I take this VERY seriously.”
But are you treating your business like a BUSINESS? By that I mean, do you know to the penny what your overhead is every month? Do you know how much money you have coming in over the next six months? Are you paying yourself? Are you acting like the CEO that you are?
It is tough to be an entrepreneur and a small-business owner. Most of us get into this business by focusing on the parts we love – maybe for you it was a love of color, or the idea that you are transforming people’s homes with gorgeous interiors. The part we don’t focus on, in most cases, is the enormous amount of hard work, of tough financial times, and of serious business management that it takes to be a business owner.
You may be just starting your business, or you may have been in business for a long time and the new economic reality has you reinventing yourself and your company. Either way, it’s basically a start-up process for a small business. We need to all remember that 60% of small businesses fail within four years. I’m not telling you that to scare you or to shake your confidence in your own ideas or your own company. I’m telling you the reality because only when you KNOW what you face can you really meet it head-on.
If you have the tools and are ready to do the hard work to make YOUR business one of the 40% that does make it, that will help put your company – and YOU – on the path for success.
Trust, me I have been there! And I am still living in the design trenches – just like you are – every single day. That’s why I developed my Designer MBA intensive course, to help designers learn how to charge what they’re worth, to help you operate “lean and mean” for maximum profitability,” and to help you find and attract your BEST clients!
This fall, I’m offering Designer MBA on Nov. 11-12 in Dallas at the historic Stoneleigh Hotel. It will be two intense days that will give you the tools you need to REALLY improve your business, and it will give you the tools you need to design your own roadmap for success!
Don’t just take my word for it – read what previous attendees have to say:
- “Since attending Tobi’s event, I had a 500% increase in profits! What Tobi will spoon-feed you is a roadmap to making money.” Mara Malcolm
- “Tobi Fairley & Associates helped me immensely. I’ve gone from being unhappy with my business and processes to now having more confidence, enjoying my projects, getting great ‘magazine-worthy’ full-room jobs and, most importantly, increasing my profits.” Heather Blue Harkovich
- “Tobi is so generous with her time and her knowledge. I walked in frightened about the future of my business. I walked out a confident designer! I have the tools to restructure, and I am rebuilding for success.” Alison Johnston
- “I would have paid twice as much for the results I have already reaped!” Suzy Watkins, ASID
To kick things off for you, here are three of my top business tips that will give you a small peek at the incredible amount of information, tips, and tools you will receive at Designer MBA:
1. Be Yourself. Without a strong sense of what makes you unique, you’ll never be able to build an authentic brand that has the power to attract your ideal clients, captivate a wide audience, and command the attention of online and print publications. Be honest with yourself, resisting the temptations either to idealize or to judge yourself too harshly.
2. Create Diverse Revenue Streams. Identify multiple services or products that you can offer that satisfy the demands of your audience. Consider a Good/Better/Best option, and you will multiply your income channels.
3. Keep Your Eye on the Ball. I live by this quote from Theodore Roosevelt: “Comparison is the thief of joy.” It’s absolutely true. Not only does comparison put us in a negative frame of mind, it also distracts us from our goals. Know just enough about your competition to keep you motivated, but don’t detract from your own path by thinking the grass is greener for some other designer.
So what are you waiting for?! Click here to find out more about Designer MBA, and I look forward to seeing you and getting started on your business TRANSFORMATION!