Archive for the ‘Design Business’ Category

Back-to-School Treats and a BIG Announcement…Tobi’s Think Tank

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022de559768f68f0d776de7614d371aeWell it’s back-to-school time! Hard to believe I know, but I just spent the afternoon meeting my daughter’s third grade teacher and getting ready for school to start later this week.

Boy did the summer ever fly by! But I have to admit that I do love getting back on a regular schedule and I love learning almost more than life itself, so the idea of school secretly excites me. And Fall makes me want to bake so I was searching all these ADORABLE back-to-school treats on Pinterest.


Speaking of learning and treats…I have a VERY exciting announcement today about an AWESOME learning experience I am bringing to the High Point area during the upcoming Furniture Market this October. And I think it is quite the treat.

If you are a designer, are you heading to market? Or have you been wanting to go and need an excuse to make it worth your while? Do you want to turn your trip to High Point Market into an opportunity to transform not just your designs by seeing the many amazing vendors that the market has to offer, but also transform your design business while you are there? If so, you don’t want to miss my all-new Tobi’s Think Tank!


On Friday, October 18th, I’m hosting a full day of intensive training in the business of design for a select group of designers who are attending High Point Market.  I’m bringing my business insights directly to YOU at an industry event! So cool, right? You will already be there for market and now you can spend a day immersed in learning with me.

For this high-powered session, I’m taking my signature Designer MBA training, stripping away the networking and socializing elements, and cutting it down to the core content that has been transforming design businesses all over North America for years now. It will be a fast and furious exposure to all of the MBA content in just half the usual amount of time! I’m so excited I can hardly stand it!!


If you’ve Never heard of my Designer MBA course, here’s what you need to know…

My signature intensive course, Designer MBA, is a business education for design industry professionals. In it, I give you the scoop on the biggest lessons I have learned as a business owner in the interior design field for nearly 15 years. From fees to staffing to marketing, I bring my tried-and-true strategies to give designers the confidence they need to professionalize their processes and sell their services with conviction.

  • Have you been considering joining a Mastermind program,
    but don’t have the time or budget or haven’t found the right mentor?
  • Have you wanted to work with a forward-thinking expert in your field who has tested the market to learn what works and what doesn’t?
  • Are you unsure whether you should be charging hourly or fees for maximum profitability in your area?
  • Confused about what amount of your energy should be going toward developing an online presence?

Some of the hottest topics of my brand-new Tobi’s Think Tank are:

Charging What You’re Worth in the New Economy

Find Your Ideal Client: Who? Where? How?

Making Your Firm “Lean and Mean” to Maximize Profitability

Marketing Success Strategies in Print and Social Media

Tobi’s MegaGoal Setting Workshop

Tobi’s Top Time Management Tips for Maximizing Your Productivity

Space is limited to 15 participants for this training, because I can only move this quickly with a small, intimate group of participant, so reserve your seat TODAY!

The price for this power-packed training is $3,500. And if you sign up now you’ll also receive a bonus package (valued at $1000) absolutely FREE!:

1) Tobi’s Top Tips for Navigating High Point Market

2) A FREE Telecall on PR Strategy that Will Expose Your Brand

3) An All-New Action Map for Success, Tobi’s roadmap for your best year of business EVER!



So there you have it designers attending High Point market. I am so excited and hope you are too about my all-new Tobi’s Think Tank. And yes, it’s true. I only have 15 spots available and several are already gone, so if you want to TREAT yourself to one of the less than 10 seats left, hurry and sign up today. I can’t wait to spend time teaching you my top business insights right there near High Point at the fabulous O’Henry Hotel in Greensboro.


If you want to know whether investing in one of my events is worth it, Hear what others are saying about their experiences at my signature events!

“Since attending Tobi’s [events], I had a 500% increase in profits! What Tobi will spoon-feed is a roadmap to making money.”  – Mara

“If you are an interior designer who is struggling to grow your business, take my advice and follow Tobi.  She really will show you what to do.” – Rachel

“Tobi is so generous with her time and her knowledge. I walked in frightened about the future of my business. I walked out a confident designer! I have the tools to restructure, and am rebuilding for success.” – Alison

“Tobi Fairley & Associates helped me immensely. I’ve gone from being unhappy with my business and processes to now having more confidence, enjoying my projects, getting great “magazine worthy” full-room jobs and, most importantly, increasing my profits.” – Heather


Will you be joining me for this training, tailored to the all-action, no-nonsense designers of the world?! Join me, I promise your business will never be the same. It’ll be just like back-to-school for designers. But we’ll cram years of learning all into that one action-packed day!  Sign up for your spot here while you still can.

Happy Learning Y’all. I’m off to grocery shop for my third grader’s lunch and maybe I’ll bake a few apple cupcakes while I’m at it! :)


Tobi Signature

p.s. To find all these adorable back to school treats, check out my Pinterest board here.



Tobi Fairley Events: Mastermind, Designer MBA and Design from A to Z

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d350ae0cefde11e281cb22000a1f9a0a_7We just wrapped an AMAZING session of my Designer MBA event where 30 women from around the country came on site in Little Rock, for 3 life and business-changing days with my team and me.


As much as I love inspiring people to create gorgeous designs in my A to Z course, I think Designer MBA is the one that gets me most excited. Knowing that these creative women will finally start charging what they are worth, working with their ideal clients, building dynamic brands, and creating the business of their dreams thrills me to no end.

If you are dying to come to Designer MBA, we will be announcing the dates early next week for the next session that is coming this November, so you will want to stay tuned to my blog and social media sites like Facebook and Twitter for the big announcement!


And if it’s Design from A to Z you are interested in, so you can create gorgeous interiors for yourself or your clients, we are already selling tickets to that event here. And will be announcing our exciting guest speakers and partners for that event in the coming days as well. It’s definitely going to be an exciting Fall for our attendees, my team and me.

And before we even get to those big announcements, I have a free telecall this Monday, July 22nd at 1:00pm CST, to tell you all about several brand-new additions to my Mastermind Consulting Group, which is my year-long coaching and mentoring program for designers, manufacturers, and creatives that want to take their businesses to the next level. To join me on the FREE informational call, register here and we will send you the call-in information.

We are moving into our 4th year of mastermind in just a few months and the program just keeps getting better and better. So if you are thinking about joining Mastermind, hop on the call Monday and hear all the details and exciting new additions. I can hardly wait until then to spill the beans!


We have listened to our members and we are upping the ante on content, speakers, milestones and accountability features and much, much more. And if you join Mastermind, you get to come to my Designer MBA event for FREE! What a great value that is!!

And just for being on my FREE call on Monday, I will give you my “Tobi’s Top 5 Authentic Sales Strategies” during the call. These are tried and true tips that are helping creatives be more profitable by selling their services without being sales-y. Plus as an added bonus, I will email you following the call with my 3 Biggest Business Boosters that every small business needs to know to stay relevant and profitable in this new economy.

So lots of ways for you to join me in the coming days, weeks, and months in our events beginning with my totally FREE telecall this Monday at 1:00pm CST. So again, to register for the call, sign up here.

And I can’t wait to see you on that call or at a Tobi Fairley signature event really soon!


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Designer MBA Day Three: Lightbulb Moments with Lamps Plus

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[This post is sponsored by Lamps Plus, in conjunction with our #DesignerMBA event that’s wrapping up today! Follow the event on Twitter with me @tobifairley and @TeamTobi .]

Wow! What a fun session of Designer MBA this has been! These designers, who are all at different places in their lives and businesses, have really taken-on my challenge to push themselves out of their comfort zones and into their profitability zones!

My favorite part of every event I lead is hearing the takeaways from each attendee just before we conclude the session. The content is one thing, but hearing what people have absorbed and why one thing meant more to them than everything else they learned is why I love my job! These are the light bulb moments that make everything else come together. Like finding one piece of a puzzle that shows you how the whole thing fits together!

Lamps Plus is one of our great sponsors for these events, and the whole idea of enlightenment makes a lighting company a PERFECT partner for us. I love how gorgeous lamps and light fixtures are BOTH tool and design inspiration, which is exactly how I like to think of the Designer MBA training. Yes, you get nuts and bolts for building a booming design business, but what really brings people to life is tapping-in to their real vision for their businesses.

Lamps Plus logo

Ok, I’m off to hear today’s takeaways and then I’m sending these powerful designers back out into the world with their lights all ON!


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p.s. One way that I help get people (designers and enthusiasts) inspired for design is my signature event, Design A-to-Z! Learn more about the next session, HERE. And if YOU think #DesignerMBA sounds like the event for you, our next session is going to be held in November, so stay tuned for our announcement of those dates soon!





Designer MBA Day Two: Pulling it Together with Joss & Main

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[This post is sponsored by Joss & Main, in conjunction with our #DesignerMBA event that’s in full swing today! Follow the event on Twitter with me @tobifairley and @TeamTobi .]

Working with these designers this week is SO inspirational for me! It also happens to be great fun.

As creative businesspeople, I think we can get easily intimidated by having all of the balls in the air that it requires to really grab hold of your dreams and make them happen. So that’s why it’s really satisfying when you help make a connection for someone or show them a simpler way to achieve their professional goals. More work does not equal more success, and streamlining your business is the only way to survive.

Pulling together all of the parts of your business into an integrated system is kind of like pulling together a room design. Curated sales on Joss & Main do this so brilliantly! They work around a given theme and then break down the design elements that will help you achieve that look! This takes the guesswork out of setting a mood in a space, because it gives you a clear direction. Aimless shopping is a design killer!

In the same way, when you have made the effort to define your vision for your business—and when you know your mission—putting the rest of the pieces in place becomes simpler and clearer (though not always easy!). It’s the first step to doing business on purpose and empowering yourself to make your dreams come true!


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p.s. Pulling it all together without a supportive professional network of people who you can relate to and share your good, bad, and ugly with is such a challenge! If you’re interested in getting high-impact business coaching AND access to a powerful network of designers, many of whom face similar obstacles to yours on a daily basis, click here to learn more about my Mastermind Consulting Group.


Gorgeous Spaces…Made you look!

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(David and Ann Sutherland via Veranda Magazine)

Do you love this chic space as much as I do? It belongs to my friends David and Ann Sutherland. Sort of makes me want to buy a new house and start my design all over again.

Okay, so I lured you in with some gorgeous design because I am so passionate about gorgeous rooms. And I will spend hours talking more about living and working in your passion over the next 3 days.


(Design by Burley Katon Halliday)

You see, we are just a few hours from the beginning of my Designer MBA Course. By far the most popular of my 3-day intensives, Designer MBA has catapulted many designer’s businesses to the next level and helped them get 5 and 6-figure design fees from ideal clients when they could have only dreamed of these sorts of results before my course.

So while I am teaching away this week, we will be bringing you some insight into our content and highlighting a few of our amazing sponsors here on the blog.

Then, I’ll be back later in the week with some exciting news (yes, we’ve been published again. YAY!) and lots of new design inspiration for you to fall in love with. Ok, ok–I heard all your cries for design posts since I’ve been so focused on resolutions and business lately, so I promise to throw you more Designer “bones” and I even have a giveaway for you to boot.


(Lindsey Coral Harper Design)

I hope you’ve enjoyed these pretty spaces. Now I’m off to prep for 3 amazing days of Designer MBA and get my beauty sleep so I can greet the 30 smiling faces from all across the country bright and early tomorrow. They are excited and ready to make huge leaps in their businesses and so am I.

Ciao for now! xo,

Tobi Signature