Clients and customers have a lot of choice today, whether they’re looking for an appliance, a new car, or a service provider. There is so much choice out there that many people become overwhelmed. That means any brand that can stand out in a crowd is going to really have an advantage. So if a client is shopping around for designers in your area, how do YOU stand out? Do you know?
All of us are unique, but most of us don’t know how to put it into words or how to turn that uniqueness into a selling tool. For example, I have an MBA. Am I the only designer in the world who has an MBA? Of course not – but there aren’t many of us out there. And it’s a selling point for me because I will be a great steward of my client’s investment in her home. I’ll watch those numbers like a hawk and make sure she’s getting the most for her money. See what I mean? Something that sets me apart can be the thing that makes a client choose me over another designer.
So I’ll ask it again – what sets you apart? It could be a special degree or a talent that no one in your area has – maybe you’re an amazing artist or you know a lot about construction. Or it could be that you have developed specific systems that help you complete a project faster than any other designer. Time is money for most people, so you can see how that could be a major selling point.
Or maybe you had a previous career in another field that gives you a unique perspective or different skill sets that you use now. You could even have a very specific design style that’s hard to imitate. Whatever it is, make a list right now of any talents, experience, or skills that you have. Again – I don’t expect you to the only person in the world who has that talent. But the sum total of your background and abilities is definitely going to set you apart.
Once you’ve written that list, start thinking about how each thing on the list could apply to your business. Write that down next to each item on the list. And then start to write out how you would explain that to a potential customer.
The more you can identify what makes you unique, and the more you can describe that to clients, the more you’re going to be able to sell your services with confidence! You’ll be able to shine among that field of competitors. So be sure you use your uniqueness to define your “About” page on your website, and your descriptions of your services. We are all individual – we just need to be able to stand out in a crowd!
Let me know what you think about your unique abilities in the comments section below. I love to hear your thoughts, too!