Posts Tagged ‘Tobi Fairley’s Mastermind’

Mastermind Spotlight: Karen Davis

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karen davis headshotToday I am thrilled to introduce you to one of my fabulous Mastermind Members and her gorgeous and fun new website!

After seven years in the business, Karen Davis knew she didn’t want to be “just another interior decorator” and decided it was time to rebrand her business based on her passions and a strong sense of her authentic self. The result is the recently launched Marker Girl, her Houston-area design firm dedicated to creating the “Happy Family Home.”

The name comes from an incident any mother can understand: One day when her daughter was just 2 years old, Karen’s “mommy feeling” kicked in. “When I walked into our family room, I found her doing some decorating of her own with a black Sharpie—on herself and on my ottoman!” Karen laughs: “After that, I made the decision that I should decorate around my family’s lifestyle and work with my clients the same way. I also discovered what a ‘Happy Home’ is about—focusing on time spent together in spaces that are comfortable and make you happy.”

Karen joined my Mastermind program when it began three years ago, and she says that “working with Tobi helped give me the confidence to refocus my business.”

“My biggest takeaway from the program is to be proud of who I am and what I stand for with my brand. Tobi has shown me how to create a more successful business around that brand,” Karen says. “Honestly, if it weren’t for her, there would be no Marker Girl. Tobi was the one who really believed in me when I didn’t believe I could do this myself.”

With her company’s new brand identity in place and her vision more tightly focused, Karen is working to spread the word about Marker Girl and build multiple revenue streams.

Karen says, “I look forward to sharing all that I am doing and learning and connecting with more moms-on-the-go like me who are always looking for ways to improve their life, family and home.”

As a mom myself, I especially love all Karen’s busy mom tips, because this busy, working mom needs all the help I can get!! And something you may not know about me is that I am a Marker Girl too. I wrote on everything as a child including my grandmother’s turquoise ultra-suede chair. Oops!

So if you’re a Marker Girl yourself, or you want family-friendly tips for mom’s on the go, head over and check out the Marker Girl site. And to tide you over until you get there, here are just a couple of Karen’s gorgeous,kid-friendly spaces.

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Happy Humpday to all you Marker Girls and Boys out there! xo,

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Mastermind Spotlight: Beth Lindsey

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Today I want to introduce you to another of my amazing Mastermind Members, Beth Lindsey. Not only is she beautiful with an exquisite wardrobe (you should see her shoes!), she’s so kind and gracious which I am sure are the traits that her many clients value in her most.

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Educated in the heart of Mississippi and now living in Houston, Texas, Beth embraces her deep Southern roots in her work through Beth Lindsey Interior Design.

“My design business unites Southern grace with a discerning, progressive mindset to create beautiful, edited interiors,” Beth says. “My interiors are inspired by fashion, heritage and the homeowner’s personality, which allows me to infuse each space with a distinctive character. The soul of my business is a unique combination of Southern heritage and tradition mixed with modern luxury.”

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Beth has been in the interior design business for more than 15 years. A highlight of last year was a major remodel of a 10,000-square-foot home that earned her two ASID awards. “The owners were very open to trying new ideas and wanted a lot of color,” Beth says.

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To help grow her business, Beth joined my Mastermind program about 15 months ago. Like many solo designers, one of her biggest challenges is trying to navigate social media—from Facebook and blogs to Twitter and Instagram—while not taking time away from her work with clients. But she knows new media’s importance, especially as she sets fresh goals for herself, including building her brand and name recognition, and making new contacts with realtors, builders and contractors.

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While she’s working toward those goals, she holds onto gems of advice she’s gotten from me, including “If I want this business to flourish, I need to do it—just start.”

Beth also is embracing the idea of self-care. “It is important for me to take time out and relax,” she says. “Cultivating a balance between business and personal life allows me the opportunity for creative growth, which will lead to a successful business.”

Well I certainly know what she means, I am back on the self-care wagon bigger than ever and it’s no easy feat. So good luck to Beth on her balancing act and be sure to check out her new blog. I think you’ll love Beth’s perspective on all things design!

Happy Wednesday Friends! xo,

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Mastermind Spotlight: Kathleen DiPaolo

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Kathleen DiPaolo is a jack of all trades AND a master of many! She has succeeded in several distinct careers and like me, she brings an MBA to her creative endeavors. Here’s a bit more about this talented member of my Deluxe Mastermind Consulting group and some gorgeous images of her work!

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After earning degrees in art history and Italian studies, she landed a job at the National Gallery of Art in Washington, D.C., and later—after adding an MBA to her credentials—worked for Disney Store, managing its art and collectibles business. After marrying and buying her first home, she earned a real estate broker’s license. With that, she began buying, fixing up and selling houses (she’s flipped over 300 homes!)—and that led to interior design.

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“About three years ago, I had my a-ha moment: Why not combine everything?” Kathleen says. “When I meet with clients, I want to know the value of the home in the area (with my real estate broker’s license) so I can design their interiors (interior design) to maximize their return on investment (MBA). It is the puzzle that I try to solve every time I meet with a new client.”

It’s no wonder Kathleen calls herself “the Property Solver.”

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“My greatest triumph was niching my business,” says Kathleen, who’s enjoying her first year in my Tobi Fairley Deluxe Mastermind program. “Once I figured out who I was and why I was different from all of the other designers out there, I felt as though everything clicked!”

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Kathleen’s business—Kathleen DiPaolo Designs in Costa Mesa, Calif.—is never static. Last year, she shifted her pricing structure from hourly to fee-based. “When I determined why it was a win-win for my clients and for me, it stopped me from being fearful of explaining my value. You can’t do anything when you are fearful.”

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This year, Kathleen is launching fabric and finial lines. She is also expanding her website to better proclaim her unique selling proposition. And then there’s the trip to Morocco that she’s on as we speak. “I am dying to see the colors, textures, shops, people—everything!” she says. “Traveling inspires my core.”

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Stay tuned for more amazing accomplishments from the Property Solver, Kathleen DiPaolo! She just may have the keys to maximizing the value of your home.

Thanks for joining me for this Mastermind Spotlight. I love highlighting talent, creativity and gorgeous design.

xo,

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To learn more about all my consulting services for designers and design enthusiasts including my Mastermind Consulting Group, visiting my website here.