Posts Tagged ‘Soicher Marin’

Instagram Pix: Countdown to High Point

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screen-shot-2016-09-20-at-9-58-28-am It’s that time of year – a time I love! I’m not talking about fall (although I love that, too), but the countdown to the High Point Market. It’s so much fun to get together with my partner companies to show you new designs we’ve created together, like my Thomas desk above from Woodbridge Furniture.


If you’ve been paying attention on my Instagram account, you’ve see some of those inside looks, including the Blair Bar Cabinet I designed for Woodbridge, with their fun and funky stools covered in my fabric from Duralee!


Speaking of my fabric line with Duralee, I found another fan on Instagram, too – this adorable little Benny at @bennylove, who seems to love green and yellow especially!


It’s fun to launch brand new designs – and I have some amazing ones to show you in a few weeks – but it’s also exciting to reimagine products I introduced at past markets. Or to see what other people do with them – like the gorgeous stripes that Lovelace Interiors put on my Marguerite sofa from CR Laine.


My Lucy bed and Alexander chair from CR Laine look so different depending on the colors and fabrics that we wrap them in – like the navy and fuchsia in this guest bedroom.


My collection for Soicher Marin always looks spectacular – like here at the recent Atlanta Market – but wait till next April when we launch a MASSIVE new collection! Can’t wait!

And I have an exciting new launch in October with Woodbridge – my new outdoor collection of furniture! I can’t wait to show you the line next month!

So let’s start the countdown to High Point Market – the most wonderful time of the year!







Instagram Inspiration: Sneak Peek at New Designs

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This week has been one for the record books for me! I just wrapped up the High Point Market – the largest furniture trade show in the world – where I introduced designs from all 4 of my licensing partners! Wow! The Instagram photo above really captures this major event for me because it showcases every partner: the Hayden sofa for my CR Laine collection, my Hudson Stripe fabric in blue from my Duralee line on the ottoman, the Brunell side table from my Woodbridge Furniture collection, and art from my line for Soicher Marin. I thought I’d give you a few more sneak peeks from my Instagram feed – these products won’t be on retail floors for weeks, so you’re among the first to see them!

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This is also the first time my Duralee fabric collection was featured on furniture and pillows, and I had so much fun showing them to the retailers and designers who were in High Point. I am so proud of these bright and bold fabrics and loved how they looked in the CR Laine and Woodbridge showrooms.

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For my new Soicher Marin artwork, I was feeling a little dotty this spring! I love the gorgeous colors in these pieces – they’ll have you seeing spots, in a good way.

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The coral color and the scalloped base on my new Channing chair and ottoman were so pretty at CR Laine, and they really know how to do comfort at CR Laine, too. These beauties were an irresistible temptation at the end of a long day at market!

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My friend and fellow designer Scot Meacham Wood spotted my Tucker entertainment console that I designed for Woodbridge for the High Point Market “Style Spotters” program. It’s featured here with my Helen chairs for CR Laine and 2 pieces from my art collection for Soicher Marin.

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You know I love color, and I had so much fun creating this palette in the CR Laine showroom. Here is CR Laine’s great Chloe chairs all dressed up in the Hamilton stripe fabric from my Duralee collection. They are paired with my Marguerite banquette and Alexander chairs from the Tobi Fairley for CR Laine collection. The Denise table from my Woodbridge collection, and my Soicher Marin “What Do You See?” art help create a great mix of navy-and-black in this vignette.

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I debuted a brand new and luxe Mink finish this market on my Denise dining table from Woodbridge, along with the new Grant arm chair and side chair with Greek key detailing.

It’s a LOT of work, for months and months, to bring one collection to market. And it’s even more work to have 4 of them take a bow in High Point all at once! Whew! I couldn’t have done any of it without the hard work and collaboration of my absolutely amazing partners and team. I can’t wait for you to see these designs in a retail store near you soon. Let me know what you think about the behind-the-curtain peek at what will soon be in stores near you, and keep following along with me on Instagram where I’m @tobifairley!







To Market We Go!

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It’s only two weeks until a very important date! No, not tax day – it’s two weeks until the opening of High Point Market, the largest home furnishings trade show in the U.S. And I’m especially excited this time around because all four of my licensed lines will be represented with new products!

I love the excitement just before the big show – setting up the showrooms, unpacking all the gorgeous new pieces, and anticipating everyone’s reactions! It’s so much fun! And I thought since we’re so close to the big date that I’d give you a little sneak peek at what I’ll be showing in High Point.



I’m so excited about the Zoe chair from CR Laine! It’s a great little club chair that can work at a dining table, as extra seating, or at a game table.

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Speaking of game tables – I can’t wait for everyone to see the Lily Game Table from Woodbridge. It is unbelievably chic with a shagreen top and mink finish!

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My new series of “dotty” art from Soicher Marin is colorful and fun – including the one above called Orbit. I have close to 20 new pieces for you to see in this category!

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As for my new Duralee fabrics, this is the show where they make their BIG debut! You’ll see them all over market, including in CR Laine and Woodbridge. And you’ll also see them on me! My fun dress above was custom-made from my fabric called La Petit Roche.

If you’re able to shop the High Point Market, come see me in any of the fantastic showrooms during market – CR Laine is on the 2nd floor of 310 N. Hamilton, Woodbridge is just down the block on the 1st floor of 320 N. Hamilton, and Soicher Marin is on the 1st floor of the C&D Building.

Also, join me as I head a panel titled Secrets of Creating Curated Interiors with amazing designer Mary Douglas Drysdale, Susan Jamieson of Bridget Beari, and the Antiques Diva herself Toma Clarke Haines. The panel will be held at 2:30pm on Saturday, April 16, at the Antique & Design Center Lecture Room, on the Mezzanine Level of Historic Market Square.

I hope to see you in just a few short weeks!







Instagram Pix: A Dream Come True

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My Elle chair from CR Laine on the retail floor at ME Home in Oklahoma City, OK

It’s amazing how much hard work goes into designing products. It starts with an idea or inspiration, then drawings, schematics, material selections, tweaks and changes, and then finally production. I have loved seeing each one of my designs become reality with my partner companies: CR Laine, Duralee, Woodbridge, and Soicher Marin.

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My Tobin table from CR Laine on the floor at Harper Howey, Fayetteville, AR

But do you know what is REALLY a dream come true? When you see those designs on retail floors all around the country or in people’s actual homes! That is AH-MAZING! And I love it even more when retailers and designers share those photos with me on Instagram. With all the variations and customizations available from each of my partners, there are some fabulous looks being created with my designs.

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My Marguerite sofa from CR Laine looks fresh in green at Sapphire Pear in Rocky River, OH

For example, look how amazing my Marguerite sofa looks in my favorite color! And then it looks completely different (and just as FAB) in bright orange below!

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Marguerite again, this time in orange wool at IBB Design in Dallas

It’s really special when a retailer gets so excited that they can’t wait to show you what they’ve unwrapped, like when the retailer posted the photo below on Instagram.

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Traditions Interiors in Charlotte unwraps their new Sarah chests from my collection with Woodbridge Furniture

And then there are the designers who have put my products into their clients’ homes – it is SO exciting to see what they choose and how they use them.

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Laurie Acree used my Olivia chair from CR Laine in a brand new client installation.

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The team from Pineapple House takes a break during an installation of my Hampton chaises from CR Laine.

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A custom green color makes my art for Soicher Marin the perfect fit in my own client’s home.

Once my Duralee fabrics are officially on the market next month, I can’t wait to see how retailers, designers, and consumers will want to use them for their own projects and designs!

So to everyone who has supported me and my partner companies – thank you for making my dream come true! And keep showing me your fabulous photos on Instagram by tagging me with @tobifairley!







My Year in Review 2015

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Celebrate every tiny victory! (1)

Wow! What a year 2015 has been. I have this tradition of writing about all the amazing things that happen each year on the last day of December to help me to remember to stop and smell the roses – to celebrate all that I have accomplished. For super-driven, Type A people like me, it’s so easy to just move on to the next thing without giving cheers for the hard work and rewards my team and I have achieved this year. Taking the time not only to celebrate, but more importantly taking an opportunity for me to thank all the people that were part of my year, is very important to me!

So I hope you will be inspired to do the same for your accomplishments and to take just a minute to remember all that you did this year before closing the books on it and moving into 2016. Thank you for indulging me as I look back on all that made 2015 great for me and thank you for being a part of it all!

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2015 was an amazing year defined by big product launches for me. In fact, in this calendar year, I launched 4 new licensed collections with 4 amazing partners; CR Laine Furniture, Soicher Marin Art Company, Woodbridge Furniture, and Duralee Fabrics.


What a dream come true to work with these fantastic partners to make beautiful and functional products to help make your home all you dream it to be. But product design was not all I did this year so let’s take a look…

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In January I had another very exciting dream come true. I launched Tobi U – my online learning center for interior designers. It’s where designers and creatives everywhere can get my classes and courses right in their own homes from their computers. This was a fabulous way to start off the new year!

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I also was honored to be featured on the cover of At Home in Arkansas’s The Design Issue as one of the Top Interior Designers in the state. What great company I was in. Thanks, At Home in Arkansas, for this fabulous recognition!


January also brought one of my favorite projects ever to the pages of Rue Magazine. My Riverside Penthouse looked great in all its dramatic color and it garnered rave reviews. Thanks Rue for the fab feature!

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I had a fabulous time as one of the presenters at the Arts Awards in Dallas. Thank you Dallas Market Center and the Arts Awards for inviting me to be a part of your prestigious event! And congrats to my friends and vendors who won Arts Awards in 2015!


New York City was the site of my design meetings in January with Duralee to develop my upcoming fabric collection. What fun I had with the Duralee team!


February was also full of travel including seeing my CR Laine prototypes for the first time. Here I am test driving what would become my Elle chair.

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We had our first Tobi Fairley Mastermind Event of the year in February in Atlanta and were honored to have Suzanne Kasler, Brian Patrick Flynn, and Richard Mishaan as presenters at our event. It was so inspiring. Thank you Suzanne, Brian, and Richard for being there!



And I jetted off to Sarasota, Florida, and started framing my 120-piece collection for Soicher Marin to get ready for our April launch. Thanks for being such a great collaborator Soicher Marin!

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Plus, Real Simple Magazine asked me to join other fab designers like Nate Berkus and Thom Filicia in giving my Best Design Advice. Thanks, Real Simple!

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In March, another visit to CR Laine’s Hickory, NC, factory over Spring break with my family brought taste-testing a few goodies for the big April High Point Market, and seeing more finished product from my furniture line.

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And an exciting inclusion in House Beautiful’s color column with one of my favorite shades of orange happened in March, too. Thanks HB!

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April was when things really got exciting. Two big product launches at High Point’s Spring market and a showroom space to design for CR Laine were challenging but rewarding achievements! Thank you CR Laine and Soicher Marin for believing I had something new and creative to bring to your product lines. There are no other partners I would rather have than you and our launches were perfect!

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These launches were made all the more special because I had my mom, my aunt, and my daughter there with me. And they loved seeing the pieces of furniture I named after each of them. What’s all this hard work for if I can’t share it with those that I love, right?


Then in May, the first of many exciting accolades for my product launches started to roll in when Furniture Today named my new collection for CR Laine as its Best of Market. Thank you, Furniture Today!

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And Home Accents Today featured my Bullseye Art for Soicher Marin. Thanks so much, Home Accents Today!

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On on the interiors front, May was the month that At Home in Arkansas featured one of my favorite projects for some favorite clients! Thank you At Home and thank you to my lovely clients who are so, so easy to work with!

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HGTV magazine featured my Crestwood Project in their What Color Is That? feature. Thanks HGTV magazine. It’s so fun working with you!

hgtv mayAnother exciting collaboration happened in May when I was named brand ambassador for Thermador and given the opportunity to write blogs and create exclusive video content for this brand that I love so much!

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And speaking of Thermador, next came June and my Tobi Fairley Mastermind event was perfection at the Thermador headquarters in Orange County, CA, thanks to the gorgeous showroom and fantastic hospitality of the Thermador team. And we were so honored to have Timothy Corrigan as our special guest presenter. Thank you to Thermador and to Timothy for one of our best events yet!

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In June, more accolades for my product designs rolled in when my Soicher Marin art called “What Do You See?” was featured in Home Accents Today. Thank you again Home Accents Today!

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And June brought more excitement in the way of product design when we announced my upcoming line of case goods for Woodbridge Furniture, including the Ellison cocktail table pictured below.


July started with a BANG when my new Izzy chair for CR Laine was featured in Traditional Home in all its gingham glory! Thanks again, Traditional Home. You are too good to me!

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And a favorite project of mine appeared on the cover of Southern Cottage Magazine. Much appreciation to you Southern Cottage!

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And in July, more exciting recognition, this time for our online presence when Design NJ named my website one of its Top 15 Places to Click Online. Thanks so much Design New Jersey!

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House & Garden UK featured one of my favorite kitchen projects. Thanks H&G. I love being featured in European shelter magazines, especially yours!

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And in July, hard work began on new lines for High Point Market including my encore collection for CR Laine and my new launch with Woodbridge Furniture. Wow, did my team and I work hard this year creating products for the home!

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July was a big month, and my Alexander chair for CR Laine was featured in Modern Luxury Interiors – Texas. Thank you Modern Luxury. Such an honor to be on your gorgeous pages!

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The readers of Arkansas Times named me Arkansas’s Best Interior Designer. Thank you to Arkansas Times and all its readers!

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And a fun surprise when my Riverside Penthouse project was featured in Robb Report’s Home & Style. Thank you Robb Report, thank you Tracy Hiner the creative genius behind that gorgeous wallcovering I used in the entry of this chic penthouse and thank you to my adventurous clients who leapt with me to make their home uber-sophisticated and unique!

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Traditional Home was at it again in August when they featured my Hampton Chaise from CR Laine in a feature on snakeskin. My chaise in fabric “Hissy Fit” and its gorgeous lucite legs looked fabulous in this feature. Yes, I will say it again…Thank you Traditional Home!

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You know how I love to cook and entertain, so it was fun being featured in an outdoor entertaining ideas piece in Southern Living. Thank you so much Southern Living!

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Then came September, and was it ever exciting when Veranda featured my Stella screen from CR Laine with its Starburst details in a story about “High Society” and Hollywood Glamour. Thank you, Veranda!


Design NJ gave me more praise this time for my Sheridan daybed from CR Laine. Thank you twice Design New Jersey!

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We hosted another fabulous Mastermind event, this time at the New York Design Center, featuring outstanding designers Rob Passal and Tilton Fenwick, PR guru Andrew Joseph, and the Editor of House Beautiful, Sophie Donelson. This event was stellar! A huge thank you to all these talents who made our event so succesful and also to our amazing Mastermind members!

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Editor at Large is also so good to me and in September they featured the buzz for my new Woodbridge launch at High Point Market. It was one of many features they did on me this year!  Thanks for all your support all year long, Editor at Large!

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In October, my first ad for my CR Laine collection appeared in Traditional Home thanks to my fabulous partners at CR Laine. How exciting to open the pages to see my collection in all this glossy gorgeousness! Thank you CR Laine. You’re the BEST!

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Traditional Home couldn’t get enough of my CR Laine collection and featured my Sheridan Daybed in its October issue. And Traditional Home I can’t get enough of you! Thank you! Thank you!



And one of the most anticipated parts of the year kicked off in October, too. I moved out of my home and started a major renovation. How thrilling to knock down those dated kitchen cabinets with a sledgehammer myself! Woo hoo! Thanks Richard Harp Homes for being my top-notch contractor on this project!

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Plus, October was when I won the ASID 2015 Design Ovation Award for Best Residential Project of the Year for my Riverside Penthouse project, as well as two gold awards and one silver award for other design projects. Wow! Did the Riverside Project have a great year this year! A huge thank you to all my clients, the best clients in the world I might add, for allowing me to bring to life my creative ideas in your homes!


And if October weren’t exciting enough, my brand new launch with Woodbridge Furniture happened at the High Point Market. And this little beauty, my Sarah chest, was Woodbridge’s top-selling piece!  Thank you, Woodbridge. You are a joy to work with! And thank you to the Trim Queen for making those gorgeous tassels!


My new additions and new interpretations of my CR Laine collection also took High Point market by storm in October. My Elle chair in leopard print (called “Catitude”) was a huge seller! A big thank you to Fromental Wallcovering for partnering with me in the CR Laine showroom. Your wallcovering made my space look so totally chic and I thank you!

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My friends at Harper Howey interiors hosted my first retail event in October to introduce my CR Laine and Soicher Marin Collections. Thank you Harper Howey and all your fab customers for a great event!


In November, my home and my mom’s were featured in Southern Cottage’s Holiday Issue with our Christmas secor. Thank you again Southern Cottage. You were really good to me this year!

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And one of the most exciting and unexpected things of the year happened this month when Restoration Hardware selected 10 of my Soicher Marin collection pieces for their new RH Modern catalog and put them into 4 of their Flagship Retail Stores. Thank you to Soicher Marin for making this happen and to Restoration Hardware for selecting my work!

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In December, my Sheridan Daybed was featured by House, thanks to a gorgeous room design by Shay Geyer for the One Room Challenge in her daughter’s Kate Spade inspired space. Thank you Shay and House Beautiful. It’s an honor to be a part of this gorgeous room!


December rolled in with my Elle chair for CR Laine in its new Nickel finish, being named Best of Market by Home Accents Today. Thank you once again Home Accents Today!

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And I was named Designer of the Month by Wayfair which was a fun honor. Thank you Wayfair for this great feature!

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Maybe the most exciting part of this month was my launch of my new line of fabric for Duralee at the Showtime Fabric Show in High Point, NC. I have been working on my collection with Duralee for almost 2 years and it was thrilling to see my 79-piece fabric collection all finished and getting fabulous reviews from Duralee’s customers. Thank you Duralee for a great experience. You are a dream to work with and I am so proud of what we created together.

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Thanks to Elle Decor for including me in their top Christmas Decorating Tips.

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And thank you to this neat Russian magazine called Home & Family who also featured my holiday designs. International press is always so exciting!

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And just this week, a fun inclusion by the Wall Street Journal in their Top 5 Design Trends for 2016. Thank you Wall Street Journal, I’m honored to be included in this annual piece on what’s hot and what’s not!


And if all these AMAZING things weren’t enough, I’ve also had fabulous features this year from many other blogs and publications including Martha Stewart, Huffington Post, Lisa Mende, Kandrac and Kole, Decor Mentor and Lisa Kahn Allen, Linda Merrill in her fab new book, The Zhush, Home Goods, many features from, Shutterfly, Carmen at the Decorating Diva, Ruth and Ollie, Domino, Westchester Magazine and so many, many more. I thank each and every one of you so much for your support and recognition. I am truly humbled by all the response to my work and my products this year! If I missed any of you who were a part of my success this year, to you I also say thank you!!

So there is it. An unbelievable year that I am closing the books on. It will go down in my memory as one of “the Big Ones!”.

Thanks again for being a part of it and Happy 2016 to you!

Wishing you a new year of prosperity, health and happiness.


Tobi Signature