Posts Tagged ‘Soicher Marin’

Dreams Do Come True – With Hard Work and Great Partners!

Posted by


Setting up my area of the CR Laine showroom at High Point Market!

I can hardly believe that by the time you are reading this post, I am realizing a dream! Well actually two of them – I am launching my two new collections with my fabulous partners CR Laine and Soicher Marin at the High Point Market today. In some ways, it seems as if it happened overnight, but of course it has taken months (and years if we’re being totally honest) of hard work!

When I was a child, I was always doing something creative. It’s in my blood. And even in design school I somehow knew that in the future I would have product lines. I saw visions of furniture collections and fabric lines instead of sugarplums dancing in my head. I didn’t know when, and I didn’t know how, and I didn’t know who I would work with, but I just knew that these launches were in my future. I never doubted that for a moment.


Still “playing” with design after all these years!

So how did I get to today? I talk a lot about how we can often know the “WHAT” that we want in our lives, but not necessarily the “HOW” to make it happen. So although I saw that product line (the “what”) in my future when I was in school, I had no idea at that time how I would get to this point…how I would get to the how.

You see, when you have a goal or dream, it’s a waste of time and energy to try to figure out every step before you take action. You only need to know the first step. And thankfully along the way of my design career, I figured that first step out!

tf-4862 (1)

Love these Alexander dining chairs – part of my new collection with CR Laine!

So today is the big day. And the secret to making my collections happen really isn’t a secret at all. Just like with many things in life, getting to these fabulous product launches is all about building meaningful relationships with good people.  You don’t have to be an expert in everything, but you do need to find the people who have the knowledge you need. And if you are like me, those people have to be kind and collaborative and share a vision with you that you are both willing to work hard to execute.


Supervising picture hanging is very tedious and hard work (ha!).

Some of the people who have helped me get to this place have worked with me for years, and some of my partners and collaborators I’ve only known for months. So it doesn’t always take a long time to create something spectacular. But I think it’s best to remember that you can’t rush a dream. When you meet the right people, and the timing is right, it can all fall seamlessly into place.

This has all been a collaborative effort – my very favorite way to work. Yes, I am having dreams come true for me this week, but I couldn’t do this by myself, and I am so thankful to the people who helped me get here. I am so lucky to have fantastic partners in CR Laine and Soicher Marin. And I am so very proud of what we have created together.


Love my Soicher Marin collection of art – also debuting at High Point Market!

I hope you enjoyed a bit of sneak peek here of the new collections – and I can’t wait to tell you about a few more things we have in the works. Meanwhile, keep plugging away at YOUR dreams! Keep putting one foot in front of the other and keep your eye out for those people that can help you move to your goals! Remember, it’s about the WHAT, not the HOW.

Hooray for my big day. And if you’re a designer or retailer, I sure hope you will join me in High Point this week for a fabulous celebration with CR Laine and Soicher Marin, because celebrating is something that I definitely know “How” to do!







A Sneak Peek at My New Collections!

Posted by


High Point Market is almost here – so now it’s time to unveil a few of the pieces from my new collections of upholstery and art! These will be debuting April 17-23 at CR Laine’s showroom (310 N. Hamilton, 2nd floor) and Soicher Marin’s showroom (C&D 1B/1C).

My vision for the collections was to provide fashion-forward color and design that speaks to my aesthetic as an interior designer, which is Bright, Bold, and Tailored. I love every single piece and can’t wait to start putting them in my own home, and in my clients’ homes! I think the gorgeous Marguerite Armless Sofa above really makes the statement for my look – with its strapped bolsters, starburst nailhead pattern, and acrylic legs.

Screen Shot 2015-03-12 at 12.25.26 PM

It pairs perfectly with my Inkblot series of art from Soicher Marin, which was so fun to design. You can see all sorts of interesting patterns and shapes in the inkblots, but I promise not to psychoanalyze what you see!

My CR Laine color stories are defined by three “personalities,” from Drama Queen to City Sophisticate to Blushing Beauty. We even designed a fun quiz to help you decide which personality is YOURS! All you have to do is click here to take the quiz – I think I’m definitely a bit of all three.

Screen Shot 2015-03-12 at 12.27.27 PM

Of course you’ll see a lot of shape and pattern in my designs – that is another of my design signatures! In the sketch of the Helen dining chair above, you’ll see my favorite Greek key pattern in the wood of the chair, partnered with a fabulous hexagon fabric in peridot.

Screen Shot 2015-03-12 at 12.34.07 PM

There is a lot of geometry and shape in the Soicher Marin art I’ve designed, too, including a series that offers varying squares of saturated color inspired by the great Josef Albers.

Screen Shot 2015-03-12 at 12.36.34 PM

One of my very favorite pieces – I’m ready to place my order today! – would be the Elle chair in leather and brass, above. CR Laine translated my vision into the style, comfort, and quality that they put into everything they manufacture. It is gorgeous AND comfortable!

Screen Shot 2015-03-12 at 12.38.20 PM

And if you know my interior design at all, you know I love pairing modern art with traditional and transitional furnishings. So I’m thrilled to have several series of graphic designs from Soicher Marin, including the ones above that are formed on a blush background. You’ll definitely see blush as one of my color stories as I love to be on the front of color trends, and blush is the next big thing.

So what do you think? This is just a very small idea of what you could see at the High Point Market, or in a retail store near you later this summer! There are 17 items in my collection for CR Laine, and my series for Soicher Marin is the largest they’ve ever done with a designer, with over 100 pieces!

Come see me at market if you’re in the trade! Both collections will be on display at CR Laine’s showroom on the second floor of 310 N. Hamilton, and we’ll have a big color celebration there on Sunday, April 19 at 4pm. I’ll also be in Soicher Marin’s showroom at 1B/1C in the C&D building on Sunday at 11am, which will be a fun brunch event. Put those on your market schedule, and I’ll see you SOON!








Saturday Bliss: How Do I Do It All?

Posted by


How do I do it all? That is one of the most often asked questions I get. It is usually followed by “So you are still doing Design work even though you are a business consultant, teacher and speaker now?”

The answers are 1) I don’t do it all and 2) YES! I am STILL a designer. Not only an interior designer but now a product designer.

nate dbc

Last month at the Designer Bloggers Conference, It was interesting to hear Nate Berkus say that he is also inundated with the question “So, do you still do Design Work?” Yes everyone, Nate and I are both still designers.


But of course, neither Nate or I can do it all. No one can. Accomplishing all I do in life takes a lot of help. It’s no secret that I surround myself with an amazing team, I happen to have a crazy supportive family and a fabulous teen-aged young woman to help me with my daughter each week. It literally takes 6 stellar employees, an amazing accountant, my husband, my mom, my dad, my housekeeper, my teen-aged sitter, my aunt who helps me with my all important errands and laundry and anything else I need help with, my business consultant, several companies we outsource business tasks to, and I still don’t accomplish all I set out to each day.

girls at dbc

And then there are the top-notch companies I am partnering with to design products, and create online content who have amazing teams that are an extension of me and my team. And let me not forget a hand-full of dedicated and loving friends who pick up my child in a pinch, or let me drop her off on a snow day as I am jetting out of town, or let her spend the night when my plane is late and my husband is out of town too and those who let me bring her with me and stay for a night or a weekend. Which by the way my daughter thinks is the best thing since sliced bread. A trip with mom or a sleepover on a school night, are you kidding!?!?

soicher collection

But at the end of the day, I love my life. It is never boring. And though I don’t do it all, I do a LOT! You may have noticed that my blogging has been sporadic for a few weeks, well that’s because I was designing 2 product lines, and putting finishing touches on a third. I was designing the showroom at High Point Market where my new products will soon debut. I was designing many fabulous homes that I have the privilege to be working on at the moment. And I was spending important time with the people I love. So there is always some part of my lofty list of to do’s that doesn’t make the cut in my 24 hours each day and lately that was my blog.

girls at CR Laine

But in the midst of it all, there is always fun. There is always down-time. Or at least my version of down-time. There were the 3 snow days spent at home earlier this month, working from my bed in my Pj’s cuddled with my 10 year old and my lap top and her lap top and my pup Izzy. And maybe you’ve seen all those yummy meals posted on Instagram that I’ve cooked and treats I’ve baked for my family and my friends.

blue apron

Last week was a fun trip across North Carolina, Tennessee, and Georgia for Spring Break with my mom, daughter and niece.  We made a fun visit to see my furniture line prototypes and had a yummy Macaroon tasting for treats we are serving at market all color-coordinated to my designs for CR Laine. That was followed by 4 fabulously relaxing days hiking, and biking, and playing Corn Hole and Bocce Ball and roasting marshmallows by the fire and breathing in fresh mountain air (Aaaahhhhhh!) at the Biltmore Estate in North Carolina and the Barnsley Resort in Georgia .


I’m a “Creative” or probably more accurately a Creator. I create. It’s what I do. It’s not by choice. It’s innate. It’s genetic. I have a drive to “Do”. And I don’t know how not to. I can’t turn it off. It’s not optional. In the same way I need oxygen, I need to “Do”.  It is my lifeblood.

I recently saw this very interesting article about people just like me. You can read the  Creativity article here. But these are a few of my favorite excerpts…

“No matter what you read, no matter what they claim, nearly all creators spend nearly all their time on the work of creation. There are few overnight successes and many up-all-night successes.”

“Creating consumes. It is all day, every day. It knows neither weekends nor vacations. It is not when we feel like it. It is habit, compulsion, obsession, vocation. The common thread that links creators is how they spend their time.”

Wow, it’s like I have finally found an understanding of who I am. The article even goes on to say that our saying “No” to other things in order to create makes other people think we are “aloof, boring, impolite, unfriendly, selfish, anti-social, uncaring, lonely and an arsenal of other insults. But “no” is the button that keeps us on.” Yes, often saying No to things that seem fun and frivolous to others in lieu of creating is what fills my deepest needs. 

Snowday sleding

Many weeks of my life someone tells me “Don’t work your life away, slow down and enjoy your life and your family because it will all be gone before you know it.” But what I want to respond is this. I AM enjoying my life AND my family. Creating makes me enjoy my life and my family every day. In fact, I think I squeeze more life out of life WITH my family by my side than many people who think about “one day” what they will do with their life. My daughter is happy and well adjusted and a whole lot like her mom–a lover of travel and a girl who follows her heart!

Banana Bread

Why is it that keeping a busy schedule and working seem mutually exclusive from enjoying life and family? Why is it that enjoying family in peoples’ minds means being at home every moment and available just in case something my family needs may come up. I haven’t missed a single elementary school homeroom party 4 times a year for the last 7 years. I spend many a weekend cuddled with my daughter watching movies, or baking together or walking on a gorgeous day in our neighborhood with our pup and picking daffodils. I spend 6-8 weekends each fall going to College Football games with my family, my parents and my brother and his family. And those weekends are all about cooking and sitting fireside and laughing and telling stories about our childhood and lots and lots of football.

mom and me

I take a two-week beach vacation with family and friends each year and I take about 3-4 more vacations with family throughout the year. My mom and I go on about 8-10 fun trips together every year and yes they may be for work but for the 2 of us that is SO much fun. Designing Fabrics in New York and filling in the days with shopping and fabulous restaurants–seriously, what mom-daughter duo wouldn’t love that? And for me to be able to make so many special memories with my mom while she and I are both young and healthy is the best. So for me it’s not about just being with family, but the quality of the time we spend together and my family and I are making AMAZING memories every week of our lives!


So how do I do it all? I don’t. But I do squeeze the life out of my life. I make most every moment count, even if that means a conscious decision to lay on the beach and read a book or to open an expensive bottle of wine on a weekday with dinner and eat on the good china. I choose to go after my dreams. I do not have FOMO…Fear of missing out. I decide what’s important to me and I make that happen. I follow my heart. I show my daughter that being happy is our own responsibility. And that means different choices for every person. Some people are meant to be Stay at home Mom’s or Dad’s. And thank goodness for those people. Some people are meant to work and travel out of the home and thank goodness for them too. Some people are meant to be moms AND designers AND consultants at the same time.

morning coffee

But the most important thing is to live your life to your version of the fullest and I do that very thing every day. I am not missing out on the important stuff. I am grabbing the important stuff by the horns and riding them into the sunset every week of my life.

valentine's lunch

I am a mom, a creator, an interior designer, a writer, a cook, a baker, a coach, a consultant, a product designer, a teacher. And I am happy. I have joy.

Do you?

Happy Saturday Friends! xo,

Tobi Signature

One Month Till High Point Market!

Posted by

High Point Image

It’s only one month until The Greatest Show on Earth – well it is if you’re a designer or retailer in the home furnishings industry! It’s almost time for the High Point Market, an amazing (and HUGE) trade show where we will see all of the latest trends and designs in upholstery, tables, beds, lamps, art, rugs, pillows, and so much more! It runs April 17-23 in High Point, NC.

Screen Shot 2015-03-12 at 11.37.49 AM

I’ve loved going to the High Point Market for years, to shop for clients, to see the new design ideas and home fashions, and to network with other designers, press, retailers, and vendors. It’s like a ginormous party with 80,000 of my closest friends! If you haven’t been, and you’re a designer, get your ticket NOW – it is well worth it. You can see the full line of offerings from your existing vendors, find new and unique sources, network with peers and possible partners, and even earn CEUs for classes that are free to all attending designers! Just go to to learn more.

On top of all of that, there are amazing social events! I am hosting two myself – one at Soicher Marin on April 19 at 11am (bring on the Bloody Marys!) and one at CR Laine on April 19 at 4pm (with a few sweet surprises!). So come see me!


If you aren’t “in the biz,” you won’t be able to attend but you can follow along and get a sneak peek at all the gorgeous products coming your way. All you have to do is follow the #hpmkt hashtag on Twitter or look at the fabulous boards on Pinterest that will be created by the market’s official Style Spotters.

And in just a week or two, I’ll be giving you an inside look right here for my brand new product lines with CR Laine and Soicher Marin! I cannot wait to show you the designs I’ve created for sofas, chairs, screens, benches, and art – it will be a huge celebration of color!

Until then, I’m back to the workroom as we put the finishing touches on each piece and complete the planning for the showrooms and events! Watch the countdown clock at the very top of my website’s homepage as it counts down the days until the BIG SHOW!








My New Partnership with Duralee

Posted by

IMG_8177 (3)

This summer, I was thrilled to partner with Duralee for the Hampton Designer Showhouse! They have been one of my favorite vendors for years, but getting to work so closely with them was great. Their team was an absolute dream to work with – and now I am even more excited to announce that we’re going to continue that partnership with a new Duralee Designer: Tobi Fairley fabric collection! I am over the moon to be the next designer in Duralee’s amazing line up of Designer partners. My collection is set for debut at the wholesale Fabric Show, ITMA Showtime, in December 2015 in High Point, NC, and will be available to the Interior Design Trade in April of 2016. So that means by Spring of 2016, you can buy my fabrics from your favorite designers and manufacturers around the country.

IMG_8289 (2)

We have been hard at work on my fabric designs since last summer, and the process has been fun and fabulous! I can’t wait for you to see the patterns and colors that we’ve come up with – but I can tell you that the fabrics will definitely fit my brand of Bright, Bold, and Tailored! The gorgeous fabrics I used for the Showhouse (shown above) are from Duralee’s Bailey and Griffin Collection. And you’ll be excited to know that my Duralee Designer: Tobi Fairley Collection will have equally large-scale fabulous prints and bold colors that are right in line with my Tobi Fairley style, perfect for your pillows and drapery. Plus there will be brightly-colored woven geometrics and florals that are hard-working and perfect for your upholstery!


As you know, I’ve been producing my own fabrics for a few years now. You can see those patterns above. But it is SUCH an amazing opportunity to move onto a national stage with a premier fabric company like Duralee. They really get what designers need and ultimately what consumers want in their interiors, and together we are going to produce fabrics that are fashion-forward and essential!

I’ve formed some terrific partnerships this year – including those with CR Laine and Soicher Marin. And you’ll be able to see those incredible collections at the upcoming April High Point Market. With Duralee added to that list, all three of these companies really fit my brand and my aesthetic. But they also are just terrifically great people to work with – and that’s what is really important to me and the people in my company. And look for at least one more company to join up with us for this fun ride in the near future and round out the great offerings I am bringing you for your home.

Thanks for coming along with us!