People often ask me how I’ve achieved so many of the things that I’ve done – many times they seem to be looking for some sort of “secret sauce” that will help them get to the goals they’ve set for themselves. But I can honestly tell you that there isn’t any sort of secret. It’s just hard work!
No one really wants to hear that, but it’s true. Every designer that you see achieving something right now in our industry – whether it’s a book, a licensed product line, an award, a successful shop, or a speaking engagement – has worked really hard for it. Harder than you can imagine. But the rewards can be great and, for me, fulfilling my dreams is the ultimate reward!
The 10x Rule by Grant Cardone is one of my absolute favorite books. I think I’ve read it at least 3 times and I find something different (and profound) each time. In the book, Cardone says that the only difference between success and failure is trying hard – 10 times as hard! Whatever goals you currently have for yourself, Cardone says you should multiple that by 10. Go 10 times higher than what you think you are capable of achieving. And as he says, if you stop limiting yourself, you will be surprised by what you’re truly capable of. Our targets are often too low – and that causes us to underestimate ourselves and our potential. We need to set goals 10x higher to actually reach them!
But where Cardone really strikes a chord with me is when he talks about action. Massive action! The 10x rule means that you need to take 10x MORE action than what you’re taking at this very moment. If you usually make 5 sales calls to potential clients per day, start making 50. If you have as your goal to make $100,000 this year, reset that goal to $1,000,000! And he doesn’t just mean a pie-in-the-sky, arbitrary increase in your goals, but rather a plan with specific action steps laid out to actually get to the goal that is 10 times what you were originally thinking. And yes, I can already hear you saying: “I don’t have time to make 50 calls a day.” And you know what? That’s an excuse. You do if you really want to. You do if you cut out all the things in your daily life that aren’t getting you closer to your goals.
Yes, excuses rear their ugly heads all the time. We make excuses for our families, our businesses, and ourselves. Or negative self-talk and limiting beliefs lead to excuses, which lead to failure to meet our goals. Excuses are simply a way for us to justify our lack of performance. Excuses are our way of procrastinating the hard work required to reach our goals. And yes, the hard work can be painful. Only the few who really are determined will reach their potential. As they say, if it were easy, everyone would do it. But we know that not everyone does. Do you want to be one of the very few who actually make it to their ultimate goals and dreams? Then stop making excuses and start making a plan!
The more action you’re taking, the closer you will be to your success. It’s time to raise your standards. Again, stop limiting yourself – you’re capable of SO much more! What is it you’re working on right now that you can take MASSIVE action on? You have to get rid of excuses, set your sights high, and TAKE ACTION!
And be ready. This isn’t a life of leisure. You’re not going to have that 50-50 balance. You may feel like you are missing out on things. But if it’s your passion to reach your dreams, then this path is right for you. The rewards are great, but so is the hard work.
There is no such thing as “get rich quick” in this, or any other, business. And there are no shortcuts. You just have to get focused and do the work! So if you are still sitting there waiting for the shortcut, stop NOW! Commit to the hard work. Ask yourself what are you wasting time on (and you know you are). Cut that out so you can focus on the actions and activities that will you get you to your goals! Ask yourself what you should say no to so you can say YES to the things you really want in life. That means saying no to many, many more things than you say yes to.
I know you can do this IF you want it bad enough. Do you want it?
Go for it!