Must Read Business Books

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biz books

I love to read! I have my Kindle out on every trip and at just about every free moment. And my go-to books are almost always selections that are empowering and about business, or about personal growth. I’m asked so often about my favorite business books and there are so many that it’s hard to name just a few. Plus each year as I read new books, I add more and more to my list of favorites.

But just in case you’ve missed reading any of these, I thought I’d give you a list of a few of my “must reads”. Let’s take a look.

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Start with Why,
by Simon Sinek. This is a book that I refer to constantly in my courses and live events. It gets right to the core of each one of us by asking a simple question: Why? Why do you want to go to work? Why do you want to own your own business? Why do you get out of bed every day? The answer can’t just be money – it has to be deeper than that. There has to be a passion, a deep reason that we each decided to do what we’re doing. If you recognize what your “why” is, and you keep that constantly as your focus, you will succeed!

weWorth Every Penny, by Sarah Petty and Erin Verbeck. This isn’t a book that you just go through once and then put on a shelf – it’s the type that you’ll refer to over and over again. It lays out exactly how you can (and should!) charge what you’re worth. And it focuses on the idea that you should never compete on price, but instead should offer something unique and make your customer service completely over-the-top and consistent. A must-read for any small business owner.

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Lean In, by Sheryl Sandberg. There’s a reason why this book by Facebook’s COO got so much attention – it’s a game changer for women in business. Sandberg reminds women that we need to lean in instead of pulling back in business, that we need to stop thinking it’s wrong to be outspoken, aggressive, as powerful (or more) than men. And she says that women must raise our expectations of what we can achieve! This is an honest and straightforward book that redefines what and who women can be in the business world.

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Rising Strong, by Brene Brown. You may not think of this as a traditional business book, but for me, it really is. Brown writes about failure in a different way than most books and blogs have. She not only recognizes that each one of us has failed, but that we will fail again soon. But it’s how we react AFTER failing that’s the key, she believes. She points out that we all have to be brave to fail – that we have to have the courage to try something new before we can fail at all.  Once we see that, it takes the fear out of failure and shows us we can “rise strong.”

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The 10x Rule, by Grant Cardone. I’ve used Cardone’s “massive action” approach to really propel my own business, so I know it works. The idea is that you should apply 10 times the effort to whatever your goal is. You have to move beyond normal action to separate yourself and your company from everyone else! You must set big goals – 10 times bigger – and then increase your amount of action and effort to get there. Most people settle for less, and that’s why they don’t achieve their dreams.

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The Confidence Code, by Katty Kay and Claire Shipman. I’ve talked a lot on this blog about confidence – I really believe that it’s a problem for so many in business, and it’s really holding people back from getting what they want–particularly women. This is a practical guide that tells women how we can up our confidence quotient through less people pleasing and perfectionism and by taking more action and risks, and by failing. Because through all of that, you learn that you can survive, and thrive!

What are your favorite business books? What do you read that inspires and empowers you? Let me know in the comments section below – I’m always looking for something to read!

xo,

Tobi-Signature

 

 

 

 

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