I am so honored to be the featured speaker at the WITHIT (Women in the Home Industries Today) event in High Point this Sunday. If you are going to be hanging around High Point on a Sunday morning at 7:30 am with nothing to do you should really come on over and chat about social media with me!
Below are all the wonderful things WITHIT and my presenting sponsor New River Artisans have to say about me. I hope I can live up to all the hype and bring a fresh perspective to you all about social media and it’s amazing powers for building a strong celebrity brand. Thanks to WITHIT and New River for letting me talk about one of my favorite topics! Be sure to take a look at New River’s Gorgeous products while in High Point or on the web. They make fabulous rugs like the one shown here in my 2007 Susan G. Komen Idea House guest bedroom. American Made, Innovative Designs and a custom designer program are what keeping me coming back to New River again and again. New River and I hope to see you at market!
WITHIT and New River Artisans presents:
Building your Celebrity Design Brand through Social Media by Tobi Fairley
Extraordinary design talent, coupled with razor-sharp marketing skills, can – over time – be developed into a powerful, authoritative, sustainable interior design business. How to speed up that development – even in a difficult economy? How to rise to the top – even in an extremely competitive market? How to connect with design influentials nationwide – including senior editors and potential licensing partners? Social media can provide that transformative power. Learn how from one who knows. Join Tobi Fairley, named one of America’s Top 20 Young Designers, Walton College of Business Entrepreneur of The Year 2009, and one of the top-performing luxury residential interior designers in the nation. Tobi offers insight, utility, and inspiration to the design community as she reveals the social media pathways that have helped lead her to extraordinary success. IHFC, International Ballroom. Sponsored by WithIt and IHFC. Breakfast and Seminar are free of charge but reservations are required by emailing hallred@ihfc.com or www.withit.org.http://www.newriverartisans.com/
Selected by Traditional Home Magazine as one of the Top 20 Young Designers in America for 2009, Tobi Fairley has a signature look that is fresh and simple combining colorful, large-scale geometric prints with classic furniture styles for a beautiful and functional result.
Since establishing her firm a decade ago, Tobi’s projects have spanned the southern region and the nation from Charleston to Los Angeles. Her award winning designs for high-profile and celebrity clients have been published in Traditional Home, Better Homes and Gardens special publications, and have graced the cover of At Home in Arkansas Magazine 6 times.
Tobi’s design blog chronicles the happenings at her luxury residential design firm and highlights Tobi’s favorite things, including design projects anchored by custom rugs commissioned from New River Artisans. The blog has gained immediate popularity since its launch in September 2008. It has been featured on several of the world’s most popular design blogs including All the Best Blog from Glasgow, Scotland.
Tobi’s unique combination of degrees in interior design, accounting and an MBA from the prestigious Sam M. Walton College of Business, give her a competitive advantage in the design industry. She is currently working on product designs for several companies that will be introduced in early 2010 and has become a popular speaker at industry events across the nation sharing both her business and blog successes.

















Great presentation! Gave me some great direction to hone our blog. See you at Hickory Chair Showroom!
Well, it is all true and all well deserved, I find your work incredibly inspiring, both in terms of aesthetic and marketing, thanks Tobi!